Fundly is a crowdfunding platform built for nonprofits and individuals to help them raise funds quickly and easily. In 2016, they were acquired by NonProfitEasy who reached out to Nexus Marketing in order to help Fundly stay relevant in an ever-competitive online crowdfunding industry.
Due to this growing competition, Fundly needed to define itself as a leader in the social good sector. Nexus Marketing agreed to help them develop a strategy that would establish a blog on Fundly’s domain and built authority to that blog.
With the help of Nexus Marketing’s writing team, their website flourished. The quality of the articles published set Fundly aside from the crowd as an accomplished and informed provider.
Resulting from the engagement, SEO-optimized content drew the attention of both prospective customers and search engine algorithms. With their strategy with Nexus Marketing, Fundly rose in the rankings and is in the top three spots on Google for 32 high-value industry keywords. These rankings drive additional traffic, leads, and revenue to the business.