Image Format Comparison Chart

Click any image format to explore its strengths.

AV

AVIF

Small file size and great image quality

WP

WebP

Designed to deliver smaller, faster images

JP

JPG/JPEG

The most widely accepted image format

PN

PNG

Great for most blog photos and graphics

SV

SVG

Simple illustrations, logos, and UI elements

AVIF

Verdict:

If your CMS supports it, use AVIF for your most prominent hero images and featured graphics to squeeze out every bit of performance.

WebP

Verdict:

WebP is a solid option for large, sitewide elements (headers/footers), but check CMS and browser compatibility before using it.

JPG/JPEG

Verdict:

This image format is highly compatible with CMSs and browsers. Be cautious when compressing JPEG images to balance speed and quality.

PNG

Verdict:

PNGs are excellent for most blog graphics if they're properly compressed to manage file size.

SVG

Verdict:

This format is best for simple illustrations, branded icons, and logos. Avoid using them for complex images with deep textures.