Gearing Up for Q2

203 registrants

Held March 22nd, 2023, NXUnite’s Gearing Up for Q2: Fundraising Strategies to Add to Your Roster panel sponsored by Double the Donation explored how nonprofits can build effective fundraising strategies to fill current gaps. By sponsoring this session Double the Donation got VIP treatment.

The Sponsor

Double the Donation is the leading provider of corporate employee matching gift tools. Through the use of their matching gift software, nonprofits, schools, and universities significantly boost their matching gift and volunteer grant revenue. Double the Donation is known for having the world’s most comprehensive database of more than 20,000 companies and subsidiaries that offer matching gift programs. Through the use of Double the Donation tools, organizations can identify more matching gift revenue opportunities, drive more matches to completion, and focus their time and energy on the highest-value match-eligible donations.

Key Metrics

203

Total Number of panel registrants

Number of registrants who were pulled in by bonus sponsorship marketing

Number of opt-ins to particularly here more about Double the Donation products

Benefits Received by Double the Donation as a Sponsor

Highlights of Double the Donation brand on all marketing materials and the landing page
Dedicated email to the NXUnite network of 12,000+ organizations marketing the session- pulled in 67 registrants
About the sponsor post on NXUnite’s LinkedIn
Shout out during the panel session
Post-panel email included opt-in survey for audience members to indicate clear interest in learning more about Double the Donation’s product – 4 opt-ins
- We see a significant difference between standard panel leads and opt-in leads, with standard panel leads being mid to high-funnel sales leads, and opt-in leads falling much lower on the sales funnel. With opt-in leads being lower on the funnel, they are more impactful. This is because individuals who join the session express a clear interest in hearing more about your products and services, rather than just general thought leadership.
Want to learn more about being a NXUnite sponsor? Learn more here.

Sponsorship Wins

Following the session, Double the Donation went home with 67 more sales leads than they would have had they not sponsored the session, as well as 4 hot sales leads to pursue immediately!

What the sponsor had to say

Meaningful

“We were very happy with the panel sponsorship experience. It was a low lift activity that brought in a significant number of meaningful leads for our team. Looking forward to sponsoring future sessions!”

– Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation

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