Your Full-Service Agency for B2B Marketing to Mission-Driven Sectors

Nexus helps with marketing at every stage of the funnel so you can reach the mission-driven buyers your brand was meant to serve.

Over the past 10 years, we have built the expertise, experience, and relationships your business needs to boost your digital presence and drive revenue.

If your business targets nonprofits, associations, education, or healthcare sectors, Nexus is the right marketing partner for you.

Start your journey with Nexus today.

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NEW RESEARCH

B2B Marketing to Nonprofits: SEO and AI Visibility Benchmarking Report

A first look at how B2B vendors selling to nonprofits are performing on search and AI visibility today. Benchmark your own performance and walk away with concrete action points to win more customers.

Read the full report here

The Top Marketing Partner for Top Mission-Driven Brands

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What We Do

SEO and AI Visibility Optimization

Be the first brand your audience finds on Google, ChatGPT, and AI search engines. To keep your brand visible at every stage of the buyer journey, we provide you with:

Search Engine Optimization
AI Visibility Optimization
Technical SEO Support
On-Site Content Creation & Optimization
Off-Site Brand-Building & Thought Leadership

Conversion Rate Optimization

Don’t waste the traffic that lands on your site. We audit your user journeys, eradicate conversion friction, and run high-velocity A/B tests to turn your existing site traffic into predictable revenue.

Friction & Behavioral Audits
A/B Testing
UX & Landing Page Redesign
Persuasive Copywriting
Checkout & Form Optimization

Hubspot Management & Marketing Automation

Nexus combines HubSpot management with a custom database you can use to capture, nurture, and convert leads.

Custom Workflows
Instant follow-up sequence
Customer Journey Mapping
Lead Scoring
Proprietary nonprofit profiling data for lead enrichment

Content Creation, Design, and Branding

Improve your brand identity and nurture more leads with custom content, design, and branding services. We offer:

Lead Capture Resources
Custom Emails, Graphics, Social Posts & More
Case Studies & Sales Enablement Materials

Digital Events and MQL List Creation

Reach and engage leads with branded virtual events. Access our database of 500k mission-driven professionals to promote your webinar and acquire leads:

White Label Webinar Production
List & Audience Building
NXUnite Panels and Sponsorships

Reporting and Dashboards

Turn marketing data into actionable insights. Make informed decisions and drive your strategy with:

Looker Studio Dashboard Creation
Google Analytics Implementation & Troubleshooting
Data Science SEO Technical Audit
Predictive Analytics

Who We Serve

We work best with businesses selling professional services, software, or products targeting mission-driven audiences, specifically the nonprofit, association, healthcare, education, and faith-based sectors.

What Makes Us Different

We’ve helped venture, private equity, and bootstrapped businesses scale from $5M to $500M in revenue through digital marketing.

Significant client concentration in practice area verticals

500+ partners in the mission-driven space for accelerated link-building

Proprietary databases of mission-driven organizations for greater reach

Category	Generalist Agency	Nexus Marketing
Sector knowledge	Repeatedly explain your buyer and industry nuances	10+ years’ experience in marketing to nonprofit, association, education, & healthcare buyers
Keyword strategy	Chases high-volume, generic search terms	Selective, conversion-focused terms with proven positive ROI
Authority building	Ad hoc, one-off outreach	500+ mission-driven partner network
MoF Lead generation	Generic list purchases and cold outreach	Database of 500k mission-driven professionals + Nonprofit proprietary data
Client base	Mixed, unrelated verticals	Concentrated in B2B software, services, and products selling to mission-driven sectors

Why B2B Brands Work With Us

CLIENT PAIN POINT	HOW WE SOLVE IT
“Not enough qualified buyers are arriving through our inbound channels.”	We leverage our full-funnel expertise to diagnose whether this is a visibility problem, a CRO problem, or a nurture / engagement problem.
“We are not the top choice when it comes to the product/service that we offer.”	We combine onsite content optimization and offsite authority building so you can rank for keywords and show up for prompts that lead to revenue.
“We are not showing up on search engines and AI searches”	We optimize your core pages (feature/service, Who We Serve, etc.) to teach LLMs exactly what you do and who you serve. We ensure that your brand’s messaging is aligned across platforms, strengthening LLM comprehension and reducing risk of hallucination.
“Our digital presence as a brand is not strong enough.”	We build your offsite authority by leveraging our 500+ network of mission-driven organizations for brand mentions or content features, driving your credibility and backlinks.

What’s your biggest challenge? We’ll create a roadmap for you.

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What Clients Are Saying

“Since partnering with Nexus Marketing, our organic traffic and resulting leads have skyrocketed. Working with field experts that specialize in both SEO and the nonprofit sphere provides our team with the peace of mind of knowing we’re getting the best, most relevant digital content. Nexus Marketing is a great partner and we couldn’t be happier with our decision to invest in their work.”

Aly SterlingFounder and President - Aly Sterling Philanthropy

“Nexus Marketing has made a tremendous impact on our business. In less than six months, we saw our website’s pages ranking in the top five for two dozen of our most desired keywords. I’m beyond impressed by the results we’ve seen during our engagement with them.”

Bill TedescoCEO–DonorSearch

“If your business serves nonprofits, B Corps, social enterprises or other businesses with a social mission, you want to talk to the folks at Nexus. They know what they’re doing, they’re prompt, and they go beyond expectations.”

Ellen BristolFounder and President–Bristol Strategy Group

“Having the Nexus team identify and reach out to organizations on our behalf has made it much more feasible to take advantage of cross-marketing opportunities.”

Samantha SwaimFounder–Swaim Strategies