Custom Content & Design Packages

Strategic design moves prospects from awareness to action.

Our content & design packages replace disjointed marketing efforts with a centralized system that captures your branding and drives more revenue.

We provide:

Monthly packages of high-value content to power your brand and engage your leads.
Ongoing design support through dedicated design hours as part of or in addition to your existing Nexus engagement.
Branding services that reflect your design parameters and scale to your business’s needs.

How We Work With You

Day 1

Meet with our team to determine your content and design goals and develop a strategy that supports your growth.

Execution

With your brand guide, we will create a monthly package of branded assets you can use across your website, social media, and blog channels.

Reporting

We will monitor real-time conversion dashboards to track which channels drive the most growth for your company and share these insights with you during the monthly calls.

Long Term

We use response data to identify which content strategies work best for your organization. Then, we refine your brand and content strategy to deliver a product that reflects your voice and resonates with your mission-driven audience.

Our Content & Design Packages

Our content & design packages build a library of high-value lead capture and sales enablement materials for your brand. Each month, they include:

1+ anchor asset. This custom-developed lead capture resource serves as the basis for the rest of your content. We can conduct expert interviews, gather proprietary data, analyze your Voice of Customer data, and more to create a resource for your brand that attracts attention and drives real value.
A content system of related assets. We’ll develop a bundle of supporting materials around each anchor asset, including emails, call-to-action graphics, landing pages, LinkedIn carousel posts, and more.

We make it easy to maximize the value of your content and reinforce your critical brand messages across multiple channels.

What You Get

Lead Capture Assets

Anchor your monthly content & design package with a custom high-value lead capture asset. Webinars, benchmark reports, and eBook resources developed from your unique brand insights establish your organization as a thought leader in your sector. We’ll translate your service lines and ideas into download-worthy pieces of content to establish brand authority and drive traffic to your website.

Explore a Sample eBook

Webinar Production

Digital events and videos can contribute significantly to your marketing strategy, helping you connect with thought leaders in your field while establishing your brand credibility.

Our team can help you host a webinar and develop a bundle of supporting assets to share your thought leadership and maximize your event’s long-term value for your brand.

Learn More about our Webinar Services

Shortform Video

Grab your audience’s attention and reinforce your brand on social media with short-form videos highlighting core messages from your digital events.

Learn More about Video Production

Case Studies, Success Stories, & Portfolios

Social proof and real examples of your work are powerful assets for driving conversions.

Short on time to create testimonial, portfolio, case study, or success story pages for your website? We can help create them and link them across your other key pages in your buyers’ journeys.

We’ll work with you to gather the input we need to craft compelling case studies. Then, we’ll produce your content as a PDF or new web page with custom graphics (or both).

Custom Email Streams

Nurture leads and make the most of your content with custom email streams.

We can write and design effective email streams tailored to any context or need—like following up with new leads who download your lead capture assets.

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Graphics & Call to Action Banners

Your value proposition has never looked this great. Turn casual interest into action with compelling call-to-action banners and other graphics.

All packages come with dedicated time for flexible graphics creation for your website or social media profiles. See samples of our graphs for examples.

Sales Enablement Assets

Empower your team to engage leads and close deals.

We can create sales enablement content for your brand to meet any need, including:

Sales one pagers and explainer PDFs
Slide decks
Conference and event materials

We can also quickly convert your documents and drafts into finished PDFs you’ll be proud to share with prospects.

Ready to scale your brand to the next level?

<p style="font-weight: normal;"><span style="font-size: 16px;">Consult With Us</span></p>

Targeted Design Support

Have a specific marketing opportunity in mind that needs custom content? Or just need general graphic design support?

We can tailor your content and design package to offer more targeted on-demand support:

Webinar Support Kit

Host your best webinar yet with a custom slide deck, graphics, downloadable PDF, and short-form video clips.

Sales Enablement Portfolio

We provide branded case studies, slides, social media posts, and more to help your team push deals over the finish line.

Content Reach Amplifier

Maximize the reach of your existing assets through videos, emails, social posts, PDF resources, and more.

Ongoing Design Suite

Our generalized monthly design support helps you maintain brand consistency and quality across all channels.

Frequently Asked Questions

Why does my business need a custom content and design strategy?

Custom content and design help unify your brand voice, sustain momentum, and move prospects from simple awareness to taking action. Instead of random posts, a cohesive strategy builds a trustworthy library of high-value materials that engages leads and drives more revenue.

What is an "anchor asset" in content marketing?

An anchor asset is a comprehensive, high-value resource, like an in-depth eBook, original research report, or webinar. From this foundational piece, a brand can develop a complete “content system” of supporting materials, such as related emails, call-to-action graphics, landing pages, and LinkedIn carousel posts. This strategy ensures you maximize the value of your content and reinforce critical messages across multiple channels.

How does marketing content support the sales team?

Marketing assets, such as sales one-pagers, explainer PDFs, slide decks, and conference materials, provide your representatives with polished, professional resources to share with prospects. Having well-designed materials ready to go helps your business close deals.

Why are case studies and success stories important for my website?

Social proof and real examples of your work are powerful assets for driving conversions. Case studies, success stories, and visual portfolios act as proof of your expertise and help guide buyers through their journey. By linking these pages across key areas of your website, you build immediate trust with casual visitors.

How can we maximize the value of the webinars we host?

A digital event’s lifespan shouldn’t end when the live webinar is over. To maximize its long-term value, brands should package the webinar into a follow-up kit. This involves turning the live event into a custom slide deck, downloadable PDFs, and short-form video clips that can be posted on social media to continually grab attention and attract new audiences.

How do Nexus Marketing’s custom content and design packages work?

Our packages help you build your library of lead-capture and sales-enablement materials. Each month, we create an Anchor Asset (using expert interviews, proprietary data, or customer insights) and develop a surrounding system of supporting assets. This ensures your brand consistently produces high-quality content without putting the production burden on your internal team.