Generate more revenue from your website with a custom B2B SEO strategy that helps you acquire more customers from the mission-driven sector. We help you:
“Partnering with Nexus Marketing has been a game-changer in our SEO and lead-generation efforts. Their strategic approach has not only improved our search engine rankings but also significantly enhanced brand awareness and lead generation…what’s even better is that our content is attracting the right audience and converting them into valuable leads.”
Our team begins with a comprehensive audit of your website’s search performance and technical health by evaluating site architecture, crawlability, indexation, and backlink authority while mapping buyer-intent keyword opportunities against your competitors. We also align on your revenue goals, ideal customer profiles, and pipeline targets. With this information, we deliver a clear SEO roadmap tailored directly to your revenue targets and your target audience’s search habits.
We clean up the backend of your website so search engines can easily find, understand, and feature your pages. Our team speeds up load times, fixes broken links, and resolves hidden errors that keep your site from ranking. By ensuring your site works seamlessly on mobile devices and loads quickly, we remove the technical roadblocks holding back your search performance.
We refresh your existing pages and create new content designed to capture buyers actively searching for your solutions. Each page is written clearly to address your customer’s main questions, guide them to the next step, and encourage them to take action. We also optimize titles, descriptions, and page layouts so search engines recognize your site as the most relevant answer to your customers’ queries.
With our network of 500+ partners, we boost your site’s reputation across the web by earning links from trusted, high-profile websites in your industry. Think of these external links as online votes of confidence—the more reputable sites that reference yours, the more search engines trust your business. This added credibility helps lift your rankings across all target keywords and brings steady, high-quality referral traffic directly to your site.
SEO is an evolving channel. We actively optimize existing assets, expand your content architecture, and build authoritative industry backlinks to increase domain authority. Our custom dashboards and monthly strategic check-ins focus on metrics that directly impact your bottom line: keyword rank improvements, organic traffic quality, and qualified form fills. Our strategy changes along with your needs. Once we get your SEO to a competitive level, engagement hours may be reallocated to or expanded with more GEO- and CRO-focused activities, depending on where gaps emerge.
At Nexus, we don’t just focus on getting your pages to rank. We provide a full suite of services that optimize your backend for search engines, making it easier to feature your pages while strengthening your frontend by creating content that addresses what your customers are searching for. We also build your brand’s authority and visibility in AI search through our robust linking strategy supported by our network of 500+ partners.
What’s the typical duration of a custom SEO engagement?
Our initial SEO engagements last 12 months. After the initial contract commitment, engagements renew on a monthly basis.
Our client retention rate after the initial 12 months of an engagement consistently sits around 90%. Most of our clients have been with us for multiple years because of the ongoing and increased value they see from sustained SEO activities and website maintenance over time.
Can I switch between service tiers during my initial contract?
Absolutely! We can easily expand the size of the monthly retainer during the marketing engagement. If you and your account manager agree that this is the best course of action, we’ll execute an addendum to the agreement and proceed with the new retainer.
How do you determine the number of monthly deliverables?
On a quarterly basis, you’ll work with your account manager to determine the best use of hours within your engagement. Our goal is to allocate the monthly hours to activities that drive the quickest ROI for the client.
What’s the time commitment required for most engagements?
What do you need from me during the onboarding process?
How do you specialize in selling to the mission-driven and community-focused sectors?
Our goal and specialty as an agency is to help businesses generate more leads from mission-driven sectors like nonprofits, associations, healthcare, and education. We’ve focused exclusively on verticals within these sectors since our founding, resulting in deep industry-specific expertise that you won’t get from more generic SEO or content production services. You’ll see this expertise reflected in:
How do you ensure our SEO strategy aligns with our industry and target audience?
We begin by conducting a comprehensive SEO audit and developing a custom keyword strategy based on your industry and audience. Our team’s expertise in mission-driven and community-focused sectors allows us to create targeted, high-quality content and optimize both on-site and off-site SEO factors to drive traffic and leads.
How do you measure the success of my marketing strategies?
We focus on tracking key performance indicators (KPIs) that align with your business objectives, such as organic traffic growth, lead generation, and conversion rates. Our account managers provide regular updates on activities, performance, and ongoing ROI through monthly check-in meetings and bi-annual impact reviews.
How do images impact website performance and SEO rankings?
Properly optimized images play a critical role in search performance by improving page load speeds, user experience, and accessibility. Choosing modern, lightweight image formats (such as WebP or AVIF) reduces file sizes without sacrificing visual quality, directly boosting your site’s technical health and search rankings. Learn more about the best image formats for SEO here.
“Nexus Marketing took the time necessary to better understand our product, then moved forward to improve SEO initiatives according to our most prevalent needs. We couldn’t be happier with the engagement or the results.”
“Nexus Marketing quickly adopted our brand’s voice. They’re well-informed partners and talented content creators. The Nexus strategy has helped us rank for keywords, drive traffic, and, ultimately, generate leads for our business.”
