How Nexus Expanded Double the Donation’s Organic Traffic by 300% Through Technical SEO

Leading fundraising software provider
Specialized in matching gifts and employee giving
Executive sponsor of engagement: CEO
Works with over 3000 nonprofit organizations, schools, and universities
Comprehensive multi-domain marketing campaign with Nexus Marketing

Background

Double the Donation, helmed by CEO Adam Weinger, is a renowned fundraising software provider specializing in matching gifts and employee giving.

To enhance their digital presence, drive revenue, and effectively manage a multi-domain campaign for their different fundraising products, they engaged Nexus Marketing.

Key Metrics

300%

Increase in monthly
traffic since 2021.

Tracked high-value
keywords rank on the
first page of Google.

60%

Increase in organic
search leads year over year.

Engagement Activities

Nexus Marketing has been instrumental in coordinating a comprehensive multi-domain marketing campaign for Double the Donation.

This campaign includes a variety of digital marketing strategies such as panels, third-party marketing opportunities in the mission-driven sector, video marketing, and SEO-focused activities.

What we did

Having pinpointed major customer knowledge gaps and important keyword targets, Nexus Marketing crafted a custom blend of content that included:

Cornerstone pieces that focus
on closing knowledge gaps.

Detailed articles that
answer essential questions.

Deep-diving blog posts that
thoroughly cover pertinent concepts.

Impact

A massive 300% growth in organic traffic over the last two years, expanding the reach of Double the Donation’s fundraising solutions.
A substantial 60% increase in leads from organic and referral channels, indicating a high level of engagement with the brand.
Double the Donation now ranks on page one for 96 of their most important keywords, boosting their online visibility and authority.

What our customer is saying

Working with Nexus Marketing has been instrumental in our business growth. Their comprehensive and strategic approach to our multi-domain digital marketing campaign has significantly boosted our online visibility, traffic, and lead generation. We’re particularly impressed with their ability to maintain the quality of content across all our fundraising products. Thanks to Nexus, organic search has become a major revenue driver for us.

Adam WeingerPresident–Double the Donation

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