Nexus Updates: New Practice Areas to Support Client Demand Generation
We’ve got some exciting changes to share — we’re rolling out new practice areas to support our clients’ brand growth and lead generation.
In addition to our industry-leading SEO and AI Visibility services, these new offerings can boost the value of our partnership and give your engagement added flexibility.
- New Practice Areas
- What It Means for You
- How It Works
- The Evolution of Our Services
New Practice Areas
We now offer a broader range of marketing services across these practice areas:
- SEO Marketing
- Our industry-leading SEO strategy, content creation, and technical services that you’re already familiar with.
- Integrated Marketing Campaign Content
- Flexible, multichannel content to support marketing goals beyond SEO and to address any buying stage.
- Deliverables include:
- Case studies and portfolio pages
- Branded videos
- Shortform videos
- Downloadable lead capture resources
- Email streams
- Graphic Design, Sales Enablement, and Branding
- Comprehensive branding services and on-demand design support.
- Services include:
- Ongoing graphic design support
- Sales enablement content design
- Brand strategy development
- Brand visual refresh packages
- Digital Events and MQL List Creation
- Custom branded webinar planning, promotion, and management marketed to your list of leads or our list of mission-driven professionals, resulting in a delivered list of registrants for follow-up.
- Services include:
- Webinar production and marketing
- List and audience building through our list of industry professionals
- AI Visibility, Analytics, and Reporting
- Technical services to improve your brand’s visibility and marketing performance insights.
- Services include:
- AI Visibility audit and implementation
- Custom Looker Studio dashboard creation
- GA4 implementation and troubleshooting
- Data Science SEO and predictive analytics
By rolling out these new offerings, our goal is to give you the full range of support you need to generate leads and drive your brand forward — targeted marketing support and deliverables when and where you need them — beyond just SEO strategy and content.
What It Means for You
If you’re an existing Nexus client, nothing is changing for your engagement, deliverables, or billing.
You’ll still continue receiving your SEO and/or AI Visibility strategy and deliverables like normal.
The only difference is that we now have a wider range of new practices and deliverables we can discuss with you. Our goal is to help your brand keep growing, so we may begin recommending new services as needed to fit your needs and goals.
How It Works
For clients that want to kick off new projects or expand their engagements, here’s how we’ll deploy new services:
- We’re introducing new packaging options called Full-Funnel Demand Programs.
- These are quarterly packages of custom campaign deliverables and services, delivered monthly.
- Full-Funnel Demand Programs work similarly to our standard SEO engagements.
- Buckets of monthly hours are allocated across deliverables and services of your choice.
- Each of the new deliverable and service options listed above can be slotted into your Demand Program hours.
- We’ll work with you to lay out a quarterly strategy that fits your needs.
- These packages bring added flexibility to your engagement.
- Demand Programs include the option to set aside a portion of your monthly hours for on-demand and time-sensitive deliverable requests.
- You’ll have plenty of opportunities to provide feedback.
- We’ll meet with you throughout the quarter to gather feedback and requests for new deliverables.
- We’ll continuously update and refine your strategy.
- We’ll end each quarter with a review and fresh strategy for your next package of custom assets and services.
Here’s an example campaign timeline of two quarters of activities:
Learn more about Full-Funnel Demand Programs, and let us know if you’d like to see examples or discuss what one of these strategies might look like for your brand!
We’re excited to offer our clients more options to grow their visibility and accelerate lead generation — but for current clients, remember that nothing about your regular SEO engagement or billing will change.
Full-Funnel Demand Programs represent an additional layer of custom services, not a change to your existing services.
The Evolution of Our Services
Here’s some quick context on our roadmap and future plans:
- Before
- We’ve offered custom SEO engagements and content creation for mission-driven brands since 2014. We’ve also offer ad hoc supporting services as needed, including graphic design, video production, and events via our NXUnite community.
- Now
- We’re expanding beyond just SEO services to offer Full-Funnel Demand Programs, which create flexible ways for clients to receive a wider mix of marketing services and lead generation deliverables.
- Later
- Looking ahead, we plan to continue developing new practices to offer clients, including marketing automation, advanced SEO analytics, and more.
Why These Changes?
We’ve seen great success for years helping our clients stand out in search and grow their lead generation.
Along the way, we’ve also delivered a wide range of ad hoc deliverables and projects, like lead capture PDF content, videos, and more.
Packaging and expanding these deliverables opens more opportunities to help our clients grow their brands and visibility.
With greater flexibility and structure in what you receive from Nexus, you can truly make the most of your investment and get targeted marketing support in more areas than before.
As always, please contact your Nexus account team with any questions about our new services and package options.
We’ll be happy to help or lay out recommendations for how else we can support your brand’s lead generation, visibility, and brand awareness goals.
