Double the Donation is the industry-leading provider of matching gift software for nonprofits, schools, healthcare organizations, and other fundraising organizations. We worked with Double the Donation to facilitate significant growth in inbound traffic from LLM search tools like ChatGPT, Google’s AI Overviews, and Perplexity.
The Double the Donation team wanted to expand their reach to share their expertise in facilitating corporate giving.
With the goal of growing visibility in LLMs like ChatGPT & Google Gemini to generate leads, Double the Donation partnered with Nexus Marketing to reach more organizations in an increasingly complex marketing landscape.
Through this partnership, Nexus completed a Generative Engine Optimization (GEO) scorecard, auditing Double the Donation’s website and online brand presence. We performed a variety of backend fixes, such as updating Schema markup, and front-end changes, including enhancing the credibility of the organization’s brand story.
As a result, the Double the Donation website saw a 300% increase in user sessions in just five months.
Within five months of launching the GEO project, we observed a 300% increase in user sessions from the most popular AI Search tools. We measured this by isolating referral traffic from the top ten most popular tools, including ChatGPT, Gemini, and Perplexity.
This channel continues to grow as a referral traffic and inbound lead source.
“Navigating the world of GEO was overwhelming at first, but Nexus made it incredibly manageable. Their detailed scorecard and audit process gave us clear, actionable insights, and their strategic fixes immediately enhanced our GEO presence. We couldn’t be happier with their expertise and support!”
Let’s talk about how our GEO audit process can help you generate leads.
