David C Cook: a nonprofit Christian publisher

Moved from 5 to 187 buying keywords on page one of Google search results within 12 months.

Nonprofit organization focused on publishing ministry, worship, and faith resources for churches of all sizes and individuals.
Equipping churches with worship and ministry lessons since 1875
Invests in global outreach for ministry programs and resources for children
Multi-brand engagement with Nexus Marketing

David C Cook is a nonprofit Christian publisher providing resources for individuals and churches globally.

Esther Press and Wonder Ink are both imprints of David C Cook.

Background

With two new brands launched in 2022, Rob Annesse, Senior Director of Digital Marketing at David C Cook, reached out to Nexus to collaborate on a robust SEO strategy with the goal of enhancing their digital presence and increasing revenue for different faith resources.

The David C Cook imprint, Esther Press, publishes titles encouraging women in their faith. The website hosts an online community where women can seek community through online bible studies and thought leadership.

Wonder Ink, an online children’s ministry platform and curriculum brand, creates materials for childrens’ church leaders, teachers, parents, and volunteers to share the faith with children.

Engagement Activities

Nexus worked closely with Rob and his team to strengthen Esther Press and Wonder Ink’s online presence.

We targeted high-value keywords with a blend of on-site content creation and off-site partner posts to generate quality backlinks in the faith and mission driven space.

Impact

A steep 804% growth in organic traffic over the last year, expanding the reach of Esther Press with high value thought leadership.
Esther Press now ranks for 187 of their most important keywords on page one, compared to 5 when we kicked off, amplifying their online authority and recognition.
A substantial 48% growth in organic traffic over the last year, broadening the reach of Wonder Ink’s online curriculum.
Two core SEO pages on Wonder Ink now act as new lead sources for organic channel, indicating an increase in high quality traffic to the site.

What our customer is saying

“The metrics speak for themselves, especially with how some of our products with seasonality can be assisted by a long term SEO first approach, which I always believe in more than anything else because you get the best engagement, you get the best people to your site.”

Rob AnneseSenior Director of Digital Marketing – David C Cook

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