In December of 2014, Nexus Marketing and DonorSearch kicked off their engagement. As part of the standard onboarding process, Nexus Marketing conducted a site visit to learn about DonorSearch’s business. While in Maryland, we conducted one-on-one interviews with multiple stakeholders on DonorSearch’s team, getting to know the company inside and out.
From there, we were able to develop a comprehensive content marketing strategy tailored specifically to DonorSearch’s needs and goals.
Over the following 12 months, Nexus Marketing got to work, executing its content development and authority-building strategies.