DonorSearch, software for healthcare, education, and nonprofit

10X revenue growth in the organic lead generation channel

Leading fundraising software provider
Rapidly growing with 100+ employees and thousands of nonprofit customers
Founder-owned and operated
Executive sponsor of engagement: CEO
Multi-year engagement with Nexus Marketing

Background

DonorSearch is an innovative, industry-leading prospect research and wealth screening data and analytics provider located in Baltimore, Maryland. After years of focusing on outbound marketing tactics, DonorSearch decided to try a new approach to lead generation.

DonorSearch had experimented with Google AdWords in the past but were disappointed in the results. As such, they were initially skeptical about hiring an outside vendor to help with their marketing.

However, after walking through Nexus Marketing’s approach, DonorSearch decided to engage with Nexus Marketing to manage their inbound marketing and search engine optimization.

Key Metrics

801%

Increase in monthly
traffic.

10X

revenue growth in the
organic lead generation channel

Tracked high-value
keywords rank on the
first page of Google.

676%

Increase in organic
search visibility.

What we did

Nexus Marketing crafted a custom blend of content that included:

Cornerstone pieces that focus
on closing knowledge gaps.

Detailed articles that
answer essential questions.

Deep-diving blog posts that
thoroughly cover pertinent concepts.

A well-fostered relationship

Nexus Marketing also worked with DonorSearch to leverage their network of partners. This network of partners, along with Nexus Marketing’s existing relationships in the industry, allowed us to publish various pieces of thought leadership on dozens of authoritative websites within the nonprofit sector.

As with any well-fostered relationship, Nexus Marketing and DonorSearch kept lines of communication clear, open, and honest. DonorSearch’s leadership had complete transparency when it came to Nexus Marketing’s activities and progress. Monthly check-in calls and reporting kept the lines of communication open and created opportunities for questions as they arose.

Impact

The DonorSearch website steadily rose in its rankings for many of the high-value keywords related to the business. This lead to first-page rankings for 82 valuable keywords, 70 of which occupy spots #1-3 on Google.
By the end of the first 12 months, DonorSearch observed a 75% increase in monthly revenue.
DonorSearch’s organic traffic increased by 801.32% as a direct result of their partnership with Nexus Marketing.
After the first phase of their engagement with Nexus Marketing, DonorSearch’s warm leads improved by 4x.
DonorSearch’s organic search visibility increased 676.5% since they began their engagement.
10X revenue growth in the organic lead generation channel

What our customer is saying

“A tremendous impact”

“Nexus Marketing has made a tremendous impact on our business. In less than six months, we saw our website’s pages ranking in the top 5 for two dozen of our most desired keywords. I’m beyond impressed by the results we’ve seen during our engagement with them.”

Bill TedescoCEO and President – DonorSearch

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