Focused on curating beneficial, actionable content for the nonprofit sector, Nonprofit Hub, a program of Do More Good, empowers nonprofits to move from good to growth. Nonprofit Hub produces weekly guides, newsletters, webinars, blog articles, and podcasts (the Good To Growth Podcast) in addition to the nationally acclaimed nonprofit conference, Cause Camp.
With a commitment to providing nonprofit professionals with resources they can rely on to further their mission and careers, Nonprofit Hub looks for the best thought leaders for its podcast, the Good to Growth Podcast. Guests needed to have a great social media following, strong presentation skills, and a willingness to share Nonprofit Hub’s resources and events.
By interviewing thought leaders via the podcast, Nonprofit Hub delivers the high-quality content its audience is looking for. These interviews also lay the groundwork for relationships that can lead to other mutually-beneficial opportunities like sponsorships or further collaborations via other mediums. Finding podcast guests and connecting with other nonprofit sector thought leaders is vital for Nonprofit Hub’s continued growth, and by participating in the Nexus network, they were provided with a wide range of opportunities and potential collaborations.
Number of contributor applications sent to Nonprofit Hub for review
Number of introductions made
Number of digital PR connection podcasts live in 2021
To connect with Nexus’ network of social good sector thought leaders and find podcast guests, Nonprofit Hub applied to have the Good to Growth Podcast featured as a digital PR listing via the host intake survey. The opportunity was added to the list of ongoing digital PR opportunities in July 2021.
Within the first month, several organizations applied for the Good To Growth Podcast digital PR listing and by mid-October, the first digital PR collaboration podcast was live. The digital PR listing was promoted via a newsletter to the Nexus network, and the podcasts and recordings were highlighted on Nexus’ LinkedIn to provide even more visibility.
Nonprofit Hub filled out the host intake survey and the listing was posted calling for podcast guests.
Potential podcast guests applied with their area of expertise and why they were interested in this particular opportunity. With this insight, Nonprofit Hub evaluated each candidate for fit with the podcast’s mission.
Introductions were made and podcasts were coordinated by Nonprofit Hub.
Leading to collaborations on a range of social good topics from crafting engaging virtual meetings to exploring how eliminating doubt is a powerful leadership tool, Nexus’ bulletin of sector-relevant digital PR opportunities was a complementary avenue for Nonprofit Hub that equipped the Good to Growth Podcast audience with the content nonprofit professionals needed in 2021.
However, the collaborations didn’t stop there. In Nonprofit Hub’s Top Nonprofit Development Resources of 2021 article, the top podcast of the year was an episode that resulted from a connection made by the Nexus team. This connection also led to a sponsorship, and partnering with the contributor is one of Nonprofit Hub’s new 2022 initiatives.
Nonprofit Hub’s experience with Nexus’ digital PR network demonstrates the foundational belief of the program: when the social good sector collaborates for good, good things happen.
Talk about helping a partner out. On average, Nonprofit Hub curates nine articles, five newsletters, 4 podcasts, and four webinars a month in addition to year-round courses, certificate programs, and a must-attend annual nonprofit conference. We rely on partners to keep our content and resources alive. Every new partner through Nexus has been aligned with social impact and good work, Nexus’ digital PR network is a place where what we know and who we know come together.
Let’s find industry thought leaders to fascinate your audience.
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