Spark Hire
Launched in 2012, Spark Hire aims to help organizations improve recruiting efficiency and effectiveness with their SaaS platform. Features include one-way video interviewing, interview evaluation, and more.
Background
Spark Hire and Nexus have been in touch since 2019, periodically collaborating for one-off blog exchanges. With the creation of the Nexus partnership program in early 2021, there suddenly became an opportunity for the two teams to collaborate in a much more formal sense.
Gone were the days of out of the blue emails to line up content. By entering the partnership, both organizations recognized that they could coordinate more blog collaborations in less time.
Key Metrics
300%
Percent increase in number of blog posts received by Spark Hire from Nexus in a year while part of the partnership in comparison to prior to the partnership
25
Number of different contributors Spark Hire has received content from since joining the partnership
100%
Percentage of content related to hiring, recruiting, and training
Partnership Activities
After joining the partnership program, Spark Hire began meeting with the Nexus team once a quarter to discuss upcoming blog content. These fifteen-minute calls allow for blog content to be lined up with topics such as small business hiring, hiring events, virtual training, HR software, etc. Through our ongoing partnership, the Spark Hire team continues to receive blog content written specifically for their blog and intended audience.
What we did
1.
Entered into a partnership.
2.
Met once a quarter for 15 minutes to coordinate publishing schedules for blog content.
3.
Published pieces on the Spark Hire blog.
A well-fostered relationship
Because they joined the Nexus Partnership Program, Spark Hire knows they will consistently receive high-quality thought leadership for their blog while having to dedicate very little team member time to coordinating this sort of blog collaboration. This is a streamlined process in comparison to the more casual collaboration between Nexus and Spark Hire from years prior.
The number of blog posts Spark Hire receives annually from Nexus has also seen a sizable increase since joining the partnership. Overall, this partnership has strengthened the relationship between Nexus and Spark Hire, providing an effective channel for content and marketing collaborations.
What our partner is saying
The content we receive from Nexus Marketing is high-quality and always specifically tailored to our target audiences. Blog topics have remained topical and engaging throughout. Communication across the partnership has been extremely consistent and supportive, we’re grateful to work with them!
Ready to collaborate with thought leaders in your industry?
Let’s talk about how the partnership aligns with your goals.
