Frequency Asked Questions
What is the typical duration of a client service engagement?
Our initial client service engagements last 12 months. After the initial contract commitment, engagements renew on a monthly basis.
Can I switch between service tiers during my initial contract?
Yes, we can easily expand the size of the monthly retainer during the marketing engagement. If you and your account manager agree that this is the best course of action, we’ll execute an addendum to the agreement and proceed with the new retainer.
How do you determine the number of monthly deliverables?
On a quarterly basis, you’ll work with your account manager to determine the best use of hours within your engagement. Our goal is to allocate the monthly hours to activities that drive the quickest ROI for the client.
What is the time commitment required for most engagements?
- Pre-launch / Onboarding: 1 to 3 hours for onboarding activities before kickoff.
- Month One: Typically 5 to 10 hours, including 2-3 calls with your account manager and getting acquainted with your designated copywriter.
- Typical month: The average time commitment ranges from 1 to 3 hours, depending on factors such as the review process. Clients may be as hands-on or hands-off as they prefer.
What types of documents do you request during the onboarding process?
- Onboarding survey
- Data access (website, Google Analytics, Search Console)
- Partner content author bios and headshots
- Graphic design resources (logo, sales collateral)
- Business partnerships for outreach activities
- Keywords currently tracked internally
How do your services cater to mission-driven and community-focused organizations?
Our team specializes in understanding the unique needs and goals of mission-driven and community-focused organizations. We tailor our marketing strategies to resonate with these audiences, leveraging our industry expertise and relationships to generate leads and drive growth in the nonprofit, faith, association, and education sectors.
What kind of video production services do you offer?
We offer a range of video production services, including product and demo videos that showcase your offerings, highlight key features, and demonstrate real-life applications. Our video production team delivers captivating, on-brand videos that engage viewers and effectively introduce your products and services to your target audience. Learn more about our video offering.
How do you ensure the SEO strategy aligns with our industry and target audience?
We begin by conducting a comprehensive SEO audit and developing a custom keyword strategy based on your industry and audience. Our team’s expertise in mission-driven and community-focused sectors allows us to create targeted, high-quality content and optimize both on-site and off-site SEO factors to drive traffic and leads.
How do you measure the success of your marketing strategies?
We focus on tracking key performance indicators (KPIs) that align with your business objectives, such as organic traffic growth, lead generation, and conversion rates. Our account managers provide regular updates on activities, performance, and ongoing ROI through monthly check-in meetings and bi-annual impact reviews.
What is the HAPO program, and how does it benefit our organization?
The HAPO (Help-A-Partner-Out) program is a unique initiative where clients and partners support each other through sharing webinars, podcasts, and marketing opportunities with the rest of the Nexus Network. By participating in the HAPO program, your organization gains access to a network of like-minded businesses and professionals, increasing your brand exposure and generating valuable leads. Learn more about our HAPO offering.