Our Commitments & Expectations
Our Commitments
Two-Way Communication
Nexus will work with Client to establish two-way communication and review processes.
Frequency: Ongoing
Keyword Research & Content Strategy Creation
Nexus will research and compile a master keyword strategy. Nexus will put together a content strategy that will guide the engagement’s content creation activities.
Frequency: 1x every six months with additional research and adjustment as needed
Technical SEO
Nexus commits to providing technical SEO services. Nexus will make recommendations on what technical issues should be addressed and execute based on feedback from the Client. Both teams will put forth their best effort to continuously monitor and address any concerns as they arise.
Frequency: Ongoing
Content Generation
Nexus will create high-quality, relevant content in a variety of formats such as SEO content outlines, on-site blog posts, off-site blog posts, graphics, emails, and evergreen webpages.
Frequency: Ongoing
Content Distribution
Nexus will coordinate with distribution channel partners to share Client’s content on websites relevant to their target sectors. In most cases, partners require unique content to be created specifically for their audiences.
Once Nexus posts content on other websites on behalf of the Client, any changes made to the content and/or removal of the content is at the website owner’s discretion. Nexus is not responsible for any future changes that website owners decide to make.
Frequency: Ongoing
Organic Search Tracking & Reporting
Nexus will develop and issue a monthly status report to keep track of progress and highlight focus areas. This report will be reviewed with the client on a monthly call. Nexus will develop an executive summary presentation every 6 months to summarize the progress of the engagement, estimate ROI, and highlight potential opportunities for future growth.
Frequency: Ongoing
Digital PR
Nexus will try to provide introductions via its marketing partnerships that will benefit the Client and the broader partnership network on an ongoing basis and in response to client requests. All introductions are double opt-in so Nexus cannot guarantee any introductions.
Frequency: As needed
Video Creation
Nexus commits to creating engaging and informative video content for the Client to support their marketing efforts based on engagement priorities. The number of videos that the Client receives will be based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed
NXUnite Panels
Nexus will try to organize and promote virtual industry panels for the Client, featuring experts from various sectors to discuss relevant topics. The number of panels that the Client may get invited to will be based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed
Demo Hours
Nexus commits to organizing and promoting virtual demo hours that the Client can participate in to showcase their products or services. This is based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed
Influencer Marketing
Nexus commits to organizing influencer marketing webinars hosted by industry thought leaders to promote the Client’s expertise. This is based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed
Client’s Commitments
Two-Way Communication
Client shall work with Nexus to establish two-way communication and review processes.
Frequency: Ongoing
Content Publishing Timeline
Client will try to review content within 2 business days of the content being submitted for review.
Frequency: Ongoing
Data Access
Client will provide Nexus access to the following data sources:
- Google Analytics
- Google Search Console
Frequency: Ongoing; access granted within 5 days of signing the Agreement
Marketing Software
No marketing software is required for the Nexus engagement. If additional software is purchased by the Client, they will be responsible for the cost.
Frequency: Ongoing
Reputation Management
Client must commit to allowing Nexus to post on behalf of a representative of the organization, pending Client approval.
Frequency: Ongoing
Partner Introductions
Client must be willing to facilitate introductions with its partners for backlinking and SEO purposes.
Frequency: Ongoing
Content Contribution Permissions
Client should be willing to grant Nexus the necessary technical permissions to add content to its blog, webpages, and staging websites.
Frequency: Ongoing
