Overview of HAPO (Help A Partner Out) Program
Collaborating for Good in the Social Good Sector
Marketing Webinars with Industry Leaders
Team up to provide the social good sector with helpful information in a webinar format.
What is HAPO?
HAPO is a free service of Nexus Marketing where we make connections between clients, partners, and friends in the industry for cross-marketing and educational opportunities, like webinars, podcasts, conferences, and more. With Nexus’s client and partner network of hundreds of organizations in the mission-driven space, we make finding and sharing collaboration opportunities easy.
Experience the benefits of working with other organizations via a HAPO project, including highlighting a diversity of perspectives, capturing new audiences, increasing brand awareness, and gaining knowledge in an adjacent field through a partner’s expertise. For Nexus, HAPO is a way to build relationships in the sector and add value for our clients and partners.
Types of HAPO Activities
Research Opportunities and Sponsorships
Work with partners to address and solve issues that matter to mission-driven organizations.
Conferences Speaking and Sponsorship Opportunities
Share your expertise at industry conferences or find a speaker who’ll wow your upcoming conference’s audience.
Speaking on Podcasts
Create impactful experiences via the podcast platform.
Expert Interviews
Gain insights from industry leaders and dive deep into meaningful conversations.
Other
Have something else in mind? Let us know.
Two Ways to Get Involved
As A Host:
- If your organization is facilitating an opportunity and you’re looking for collaborators, submit your opportunity through the Host Intake Survey.
- Nexus will review and post to HAPO.
- As potential contributors indicate interest, we’ll reach out and ask for permission to connect you with them.
- If you’d like to move forward with the introduction, we’ll make the connection, and you’ll coordinate with the contributor to plan the opportunity.
As A Contributor:
- Review the current HAPO opportunities list and indicate your interest through the Contributor Interest Form. You may apply for more than one opportunity at a time.
- Because HAPO is double opt-in, we’ll reach out to the host and ask for their permission to connect with you. We cannot guarantee that connections will be made.
- We’ll alert you if the host would like to move forward or not.
- After the introduction is made, you and the host will collaborate to arrange the opportunity.
What Participants Are Saying
Talk about helping a partner out. On average, Nonprofit Hub curates nine articles, five newsletters, three podcasts, and two webinars a month in addition to year-round courses, certificate programs, and a must-attend annual nonprofit conference. We rely on partners to keep our content and resources alive. Every new partner through HAPO has been aligned with social impact and good work. HAPO is a place where what we know and who we know come together.
HAPO is such an incredible resource for businesses and nonprofits looking to make a difference. By partnering with HAPO, you are connected to a multitude of organizations and given the ability to reach a vast network outside of your own. After just a few months, being a part of HAPO has been a wonderful experience.
Networking leads to opportunities, and HAPO creates great opportunities to network. I use HAPO to find Content Experts for Nonprofit.Courses, and program experts for webinars. Everyone I’ve met through HAPO sees the mutual benefits and is happy to help.
Nexus Marketing’s ‘Help A Partner Out’ program connected me with thought leaders and fundraising experts in the nonprofit community that I wouldn’t otherwise been able to so easily connect with. These connections allowed our company, DipJar, to deliver new, interesting, and educational webinars to our customers.
The HAPO program has been a great fit for ShopRaise. We had the opportunity to be a guest at a webinar. It was a fantastic webinar with a lot of engagement from the attendees.
Frequently Asked Questions
Q: How much does it cost to participate?
A: Nothing! It’s free.
Q: Who can participate?
A: Nexus Marketing clients, partners, and other mission-driven businesses, bloggers, and publications.
Q: Can my organization be both a host and contributor?
A: Yes, just not for the same opportunity because then we would be connecting you with yourself.
Q: Can you guarantee that I’ll be connected to the host for a specific opportunity?
A: No. HAPO is double opt-in, so we can’t guarantee that any connections will be made.
Examples of HAPO Connections
Interested in the connections other participants have made? Check out a few recent HAPO collaborations!
