Frequency Asked Questions
Is there a minimum contract length for an engagement?
For most businesses, an SEO strategy will take 6-12 months to reach maturity so we want to work with clients who recognize this and are excited to be our partner in building out the channel. With this in mind, all engagements start with a 12-month commitment and then renew on a monthly basis after the initial contract commitment is up.
Can I switch between tiers during my initial contract?
We can easily expand the size of the monthly retainer during the marketing engagement. If you and your account manager agree that this is the best course of action for the engagement then we’ll execute an addendum to the agreement and move forward with the new retainer.
How do you decide how many deliverables we receive on a monthly basis?
On a quarterly basis, you’ll work with your Account Manager to determine the best usage of the hours within your engagement. We don’t require a certain number or type of deliverables every single month because each client is different. Our goal is to apply the monthly hours to whatever activities to drive the quickest ROI for the client.
What’s the time commitment necessary for most engagements?
- Pre-launch / Onboarding: One to three hours to complete all of the onboarding activities prior to kickoff with your account manager.
- Month One: Typically 5 to 10 hours, and will include two to three calls with your Account Manager. That time will be spent laying the foundation for the engagement and getting acquainted with your designated Copywriter.
- Typical month: The average time commitment for a client in a typical month ranges from 1 to 3 hours. This is dependent on a number of factors, including how involved the review process is for a client. Once the client designates a main point of contact(s) for the engagement, that team member will be responsible for dedicating those hours on a monthly basis. There may also be time required from the client’s webmaster. The client’s time is generally focused on content review, approving content strategies, and attending a monthly check-in call. The client can be as hands-on or hands-off as they prefer
What types of documents do we ask for during the onboarding process?
- Complete an onboarding survey: This survey covers a variety of topics including expectations around our engagement, background on your business, information about your target customer, information about your industry, and current marketing efforts.
- Data access: Website access & access to Google Analytics and Search Console.
- Partner content author bios and headshots: A guest author bio for writing we do on behalf of the business and a headshot photo for the same individual.
- Graphic design resources: This includes the business logo and any existing sales collateral.
- Business partnerships: Provide a list of any partnerships that would be useful for outreach activities.
- Keywords: If the business currently tracks any keywords internally, we need that list.