Cross-Team Roles & Our Working Relationship
In order to ensure effective execution and streamlined communication across the two teams, we typically implement the following team structure for our engagements.
For the Client, these roles can be executed by the same person.
Nexus Marketing
Account Manager
- Day-to-day point of contact for the Client
- Responsible for: identifying highest value keyword opportunities, developing and overseeing a content and authority building strategy that will drive increase leads to the Client, ongoing project planning, and management of project resources
Copywriter
- Responsible for: conceptualizing, writing, and editing all SEO-optimized content to rank for Client’s highest priority keywords, developing high-quality content for other marketing collateral like email campaigns and downloadable resources
Content Publishing Coordinator
- Responsible for: all off-site outreach and coordination for authority-building and cross-marketing activities, cultivating and coordinating panel and webinar speaking opportunities
Technical SEO Specialist
- Responsible for: identifying, prioritizing, and implementing technical improvements on the Client website that impact rankings performance
Graphic Designer
- Responsible for: all graphic design and video production for Client’s on-site content, off-site partner blog posts, and downloadable resources pursuant to our engagement
Client
Project Sponsor, responsible for:
- Overseeing the engagement from a leadership perspective
- Leadership-level communication and reporting
- Budgeting and management of top-level scope of the project
Project Lead, responsible for:
- Assisting Nexus with disseminating engagement strategy and ensuring implementation
Content Review Lead, responsible for:
- Providing timely feedback on content developed by Nexus, typically within a period of 2 business days
- Providing feedback that balances brand considerations and SEO requirements, understanding that the faster content is published, the quicker we’ll see an ROI
