The Nexus Approach: Branded Webinar Production & Marketing

Webinars are powerful marketing tools for B2B brands.

A fine-tuned webinar strategy can attract new leads, engage and educate your prospects, and boost your brand’s image as a thought leader worth following.

Most brands don’t bother to produce webinars because they can be quite time- and resource-intensive. After all, you need to put your best foot forward to fully reap the rewards of these events.

We offer custom webinar production and marketing services to help any brand stand out and generate leads with engaging digital events.

How does our webinar service work, and what can you expect from it? Let’s take a look.

Quick Background

Effective webinars can help you:

Attract new leads and audience members
Secure audience contact information
Engage prospects further in their buying journey
Educate leads on your product/service (and directly speak to their pain points and common objections)
Qualify leads using webinar attendance as a marker of engagement and intent
Build your brand’s profile as a thought leader

Webinars can be powerful tools for engaging and retaining your customers, too. If you consistently produce valuable events that give your audience added value and insights, your brand can become known as one worth paying attention to in the long run.

Our webinars can be tailored to support any of these objectives–the purpose and content are completely up to you.

However, clients have found that one of the most beneficial outcomes of our webinar service is that it helps to build your list of contacts and leads.

We can plug your brand into our expansive network of nonprofit and mission-driven professionals. But how does it work?

Our Webinar Offerings

We offer two different webinar offerings based on your brand’s needs:

White glove webinar production & marketing
- A custom-produced webinar marketed to your brand’s list of contacts
List-building webinar production & marketing
- The same custom-produced webinar but marketed to a targeted segment of our list of nonprofit professionals
- Guaranteed 100+ registrants for future follow-up

Over the years, Nexus Marketing has curated an extensive contact list of nonprofit and mission-driven professionals through industry partnerships, NXUnite events, and our own research.

If your brand wants extra support in building its own list of contacts and leads, this option can deliver significant long-term value.

With either approach, you’ll receive a complete list of webinar registrants and attendees after your event.

Let’s take a closer look at how each of these options works:

White Glove Webinar Production & Marketing

A hands-off webinar planning, production, and promotional process. All you have to focus on is presenting your thought leadership and following up with your engaged leads after the event.

You bring:

The topic and content for your event

We handle:

Creating and scheduling the virtual event
Creating email and LinkedIn promotional materials (3 emails, 3 LinkedIn posts)
Technically managing the webinar while you host it
Producing any add-on deliverables (learn more below)

How it works:

Client and Nexus Account team: Meet to discuss your vision for the webinar and confirm its topic, hosting platform, promotional plan, target audience, and an approximate date.
Nexus: Set up the digital event on the agreed-upon platform (most commonly Livestorm or Zoom) with a registration form and ensure proper data capture.
Nexus: Draft promotional materials, revise and finalized based on client feedback, deliver to client for posting/scheduling.
Nexus: Actively monitor the webinar’s registrants and provide weekly biweekly updates to the client.
Client and Nexus Account team: Client hosts the front end of the webinar while Nexus administers the event’s back-end logistics.
Nexus: Deliver final list of webinar registrants and attendees, begin producing any add-on deliverables (like follow-up emails, shortform video clips, or “top takeaways” PDFs).

List-Building Webinar Production & Marketing

A hands-off way to plan, produce, and promote a professional event while also building your brand’s list of ICP leads in the mission-driven sector.

You bring:

The topic and content for your event
Details about your target audience

We handle:

Creating and scheduling the virtual event
Providing a targeted contact list for your webinar
Creating email and LinkedIn promotional materials (3 emails, 3 LinkedIn posts)
Technically managing the webinar while you host it
Producing any add-on deliverables (learn more below)

How it works:

Client and Nexus Account team: Meet to discuss your vision for the webinar and confirm its topic, hosting platform, promotional plan, target audience, and an approximate date.
Nexus: Set up the digital event on the agreed-upon platform (most commonly a combination of Eventbrite and Livestorm or Zoom) with a registration form and ensure proper data capture.
Nexus: Generate targeted ICP contact list to receive promotional emails for the webinar.
Nexus: Draft promotional materials, revise and finalized based on client feedback.
Nexus: Schedule and send promotional emails to ICP list via Eventbrite.
Client: Schedule and post promotional LinkedIn content.
Nexus: Actively monitor the webinar’s registrants and provide weekly biweekly updates to the client.
- If using our contact list, we guarantee at least 100 registrants for future follow-up.
- If necessary, we’ll work with you to refine the promotional approach and extend the timeline to reach 100+ registrants.
Client and Nexus Account team: Client hosts the front end of the webinar while Nexus administers the event’s back-end logistics.
Nexus: Deliver final list of webinar registrants and attendees, begin producing any add-on deliverables (like follow-up emails, shortform video clips, or “top takeaways” PDFs).

Any questions about how the process works? Please reach out or contact your Nexus account team for more details.

Examples of Nexus Webinar Deliverables

To get a sense of what Nexus webinar deliverables look like in action, check out this collection of examples:

Webinar Landing and Registration Page

This is the landing page and registration form (now an on-demand download form) for a custom webinar hosted on Livestorm. Visit the live page for a closer look.

Custom Graphics

We’ll create all the custom graphics you need to effectively promote your webinar and make a stellar impression on your event’s registration page.

Promotional Emails

We’ll create a series of 3 promotional emails targeted to your list or ours to encourage registrations for your webinar. During the production process, you’ll have the opportunity to review and provide feedback before we deliver finalized drafts.

Promotional LinkedIn Posts

We’ll create a series of 3 promotional LinkedIn posts that encourage registrations for your webinar. During the production process, you’ll have the opportunity to review and provide feedback before we deliver finalized drafts.

Partnering with Nexus for Webinar Production & Marketing

Want to integrate webinars into your brand’s lead generation strategy? We can help.

If you’re already a Nexus client, contact your Account Manager to discuss your options for adding webinars to your engagement activities.

The easiest way to make webinar production a sustained lead generation strategy for your brand is to launch a Full-Funnel Demand Program.

These custom packages allow you to curate a tailored sprint of campaign deliverables each quarter, including webinars. We’ll produce them, deliver them to you each month, and work with you to keep improving and updating the strategy along the way. These programs also make it easy to receive extra deliverables that will maximize the value of your webinars.

Specifically, we recommend pairing custom webinar production and marketing with:

Follow-up emails. We can use some of your Demand Program’s hours to draft a quick webinar follow-up sequence that starts conversations with your team.
Shortform video. Turn your webinar footage into branded clips for easy syndication across channels. Boost your brand awareness and generate more interest for your next event!
Downloadable lead capture resources. If you share valuable industry insights and tips during your webinars, try repurposing them into downloadable assets. Quick “Highlights” and “Top Takeaways” PDF resources are an easy way to reach even more leads with your content.

Learn more about Full-Funnel Demand Programs and reach out with any questions. We can answer any questions and get started laying out the perfect strategy for your brand.