Brand Strategy & Design Services

What kind of experience does your business create for customers and prospects? Is it intentional?

If not, you’re leaving your brand up to chance (and letting your competitors define it for you).

A brand strategy gives you a set of guiding principles for building your customer experience, reputation, and image with intention.

The Nexus team understands the mission-driven sector. We’ll work with you to get at the heart of your brand and design a fresh look to help you thrive. Let’s partner up.

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Benefits of Investing in Brand Strategy

Claim the Spotlight

68% of B2B buyers say the brands they encounter at work “all sound and act the same.” A comprehensive brand strategy makes it easy to stand out from the competition.

Win More Business Faster

The sales cycles of B2B companies with strategic brands are 27% shorter on average. Grow awareness, convert leads faster, and build brand loyalty to fuel long-term success.

Build Lasting Connections

Strong B2B brands are almost 3 times as likely to see increased spend from customers in the future. Create consistent, meaningful customer journeys to keep them coming back.

Source: Dentsu B2B Superpowers Index 2024

Have a vision for the future of your brand?

Tell us about it!

Our Branding Process

What can you expect from Nexus during the branding process? Take a look at our timeline for a complete brand strategy project:

Discovery
Kick off your branding project with a discovery call. We’ll conduct preliminary research to start us from an informed position.
Strategy
Audience research, competitive analysis, differentiation and positioning exercises, and brand framework development
Design
Fresh logos, style guides, graphics, and digital, video, and printed assets based on your updated brand framework
Delivery
We’ll discuss and finalize your updated brand materials, and we’ll lay out a plan to quickly integrate them into your website and content.

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A complete Brand Strategy project lasts 8 weeks from kickoff to completion, and you’ll have the opportunity to provide feedback and direction throughout the entire process.

Interested in an accelerated branding project? Consider a Brand Refresh — we’ll strategize and design an updated look for your brand in 4 weeks.

Want to learn more about our branding process? Please contact us (or your Nexus Account Manager) to start a conversation.

Have any questions about our branding process?

Get in touch!

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What You Get: Branding Deliverables

	Complete Brand Strategy	Accelerated Brand Refresh
Audience Research Findings & Buyer Personas	✔
Competitive Brand Analysis	✔	✔
Differentiation & Positioning Recommendations	✔
Brand Framework: Message, Voice, Story	✔
Logo & Usage Guidelines	✔	✔
Style Guide: Typography & Color	✔	✔
Photography Examples & Guidelines	✔	✔
Graphics Package & Guidelines	✔	✔
Digital Assets: Social, Website, Email, Slidedecks	✔	✔
Video Assets: Bumpers for Social & Webinars	✔	✔
Printed Assets: Cards, Letterhead, Signage, Merchandise	✔	✔

Why Nexus Marketing?

We understand your sector.

Nexus Marketing is the expert in digital marketing and SEO for mission-driven brands.

Our experience and connections in specialized sectors help us hit the ground running with your branding project. We understand your needs, competition, and audience like no other agency.

We’re inbound lead generation experts.

Our brand projects help you stand out and claim more market share—not simply make some pretty updates on your website.

We can build a brand framework that helps you maximize the value of all your other marketing efforts. If you’re already a Nexus client, we can plug your updated brand straight into your website and content – no downtime.

We’ll start from an informed position.

Shave weeks off the branding process.

Our experience in the sector plus your brand’s historical performance data (for existing Nexus clients) means we already have some of the insights need to get started right away.

Ready to Reimagine Your Brand?

Let’s design a strategy that helps you stand out and claim more market share.

Brand Strategy & Design Services

Benefits of Investing in Brand Strategy

Claim the Spotlight

Win More Business Faster

Build Lasting Connections

Have a vision for the future of your brand?

Our Branding Process

Discovery

Strategy

Design

Delivery