Almabase
Founded in 2013, Almabase offers software tools & strategies for educational institutions to build alumni-centric programs that turn unengaged alumni into supporters for life.
Background
Prior to joining the partnership, the Almabase team recognized the benefits of having friends in the industry contribute to their blog. At the same time, they knew that their content needed to be aimed directly at their specific audience, professionals working on alumni relations. It can be hard to find collaborators with the ability to write to this audience’s unique needs and the process of vetting and coordinating after finding guest authors can be incredibly time consuming.
Key Metrics
100%
Percentage of pieces Almabase received through the partnership that were directly related to alumni relations
36
Number of days between Almabase joining the partnership and their team receiving the first piece of unique content written for their blog
9
Number of different organizations Almabase lined up content with via the Nexus partnership in 2021
Partnership Activities
In February of 2021, Almabase officially joined the Nexus partnership program and began receiving content on a quarterly basis. Now the two teams regularly communicate as content is published and new Nexus partner offerings are shared with the Almabase team.
What we did
1.
Entered into a partnership.
2.
Lined up content directly related to the interests of the Almabase blog audience.
3.
Published pieces on the Almabase blog from industry thought leaders.
A well-fostered relationship
After being a Nexus partner for only 36 days, Almabase received their first piece of content from the partnership that had been written specifically for the Almabase blog. Since then, they have received pieces through the partnership on topics such as alumni volunteering, strategic branding in communications with alumni, engaging alumni via website, and more. Now, Almabase knows they can rely on the Nexus partnership for a steady stream of alumni related content to share with their readers. Joining the Nexus partnership has saved the Almabase team the time it would have required to reach out to and coordinate with each of the organizations they have received content from.
What our partner is saying
Nexus Partnership Program has ensured we never run out of relevant, well-written guest posts for our readers. We’ve received high-quality drafts quarter after quarter, thanks to our amazing point of contact! The Nexus team has been a real pleasure to work with.
Ready to collaborate with thought leaders in your industry?
Let’s talk about how the partnership aligns with your goals.
