Funds2Orgs was started after a single shoe washed ashore from the Indian Ocean after the 2004 tsunami. Wayne Elsey, who is now the founder of Funds2Orgs, was inspired. He went on to establish one of the largest nonprofits in the United States. Backed by his organization’s supporters, he provided more than 20 million pairs of shoes to people in need after natural disasters (including those impacted by the tsunami).
Elsey decided his work wasn’t done and created Funds2Orgs, a sustainable shoe drive fundraising provider that focuses on creating micro-enterprises in developing nations while helping nonprofits raise money for their missions in their own communities.
Funds2Orgs had a smart business plan and a philanthropic goal but still needed an effective marketing plan. They had been burned by marketing vendors in the past who overpromised and underdelivered.
Funds2Orgs needed a marketing team who understood the K-12 and nonprofit sectors. They needed someone who specialized in inbound marketing, lead generation, and organic search engine optimization. In 2018, Funds2Orgs found Nexus Marketing. Nexus Marketing provided all that they needed and more, making their partnership a perfect match.