Astron Solutions is a human resources consulting and talent management solutions company that helps nonprofits, small businesses, and associations. With careful strategizing and a professional approach to HR and staffing, Astron helps organizations accomplish their long-term goals and further engage their employees.
In 2018, Astron found that they had a comprehensive software stack to help with their marketing outreach on platforms like email and social media. However, they were still missing SEO experts who could help ensure their website was well-optimized to maintain an effective online presence.
Astron found out about the SEO experts at Nexus Marketing at a conference. This was the beginning of a prosperous and successful relationship.
Together, Nexus and Astron created a strategy with specific keywords that would help the company strengthen their web presence. Rankings for these keywords would ultimately lead to additional traffic to the website, which would, in turn, lead to additional leads and revenue.