Astron Solutions, HR consulting firm for growing businesses

Ranks on the first page of Google for 24 valuable industry keywords and organic search is a major lead channel.

Key data points:

HR consulting firm for growing businesses and nonprofit orgs
Founder-owned and operated
Executive sponsor of engagement: Business Founders
Multi-year engagement with Nexus Marketing

Background

Astron Solutions is a human resources consulting and talent management solutions company that helps growing businesses and nonprofits. With careful strategizing and a professional approach to HR and staffing, Astron helps organizations accomplish their long-term goals and further engage their employees.

Astron found that they had a comprehensive software stack to help with their marketing outreach on platforms like email and social media. However, they were still missing SEO experts who could help ensure their website was well-optimized to maintain an effective online presence.

Astron found out about the SEO experts at Nexus Marketing at a conference. This was the beginning of a prosperous and successful relationship.

Together, Nexus and Astron created a strategy with specific keywords that would help the company strengthen their web presence. Rankings for these keywords would ultimately lead to additional traffic to the website, which would, in turn, lead to additional leads and revenue.

Engagement Activities

Astron Solutions and Nexus Marketing worked together to develop a strategy that would help Astron’s website rise in the rankings for the terms that drove the most qualified traffic for the business.

What we did

The core elements of this strategy included:

Publishing educational content targeting primary industry keywords for Astron’s blog.

Building brand recognition by posting on relevant thought-leadership websites in the industry.

Writing articles to answer key questions from business leaders and nonprofit professionals.

A well-fostered relationship

Nexus Marketing worked with Astron to develop high-quality content that would accomplish two primary tasks: appeal to the Google algorithm and show that Astron is a thought-leader in their industry.

The strategy between Nexus and Astron Solutions was effective as articles on Astron’s site rose in the rankings. As anticipated, this rise in the rankings also led to additional qualified traffic and additional leads for Astron’s services.

Impact

24 industry keywords ranking on page one of Google.
23 of those keywords rank in the first three spots on Google.
47.6% increase in organic year-over-year traffic.
Increase exposure across key industries by conducting off-site outreach.
Present educational HR information in an approachable and friendly manner to match Astron’s voice.

What our customer is saying

“Quickly adopted our brand’s voice”

“Nexus Marketing quickly adopted our brand’s voice. They’re well informed partners and talented content creators. The Nexus strategy has helped us rank for keywords, drive traffic, and, ultimately, generate leads for our business.”

Jennifer LoftusNational Director – Astron Solutions

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