465% Increase in monthly organic traffic
Bonfire combines the concepts of high-quality products and a philanthropic mindset as they enable nonprofits everywhere with their multiple approaches to fundraising. Nonprofits and individuals have the option to start a crowdfunding campaign, create online order forms, or order in bulk to sell at other locations.
Bonfire’s high-quality t-shirt merchandise helps nonprofits and individuals raise money while simultaneously spreading brand awareness.
In 2017, Bonfire’s well-intentioned and expertly-executed services were in place, but they were missing something — an effective way for appropriate audiences to learn about them. That’s why they established a partnership with Nexus Marketing.
Bonfire also had in-house SEO experts, so they worked closely with the Nexus team to establish strategies and tactics that each team could work towards in order to reach greater goals.
Between working with their own team of experts as well as the professionals at Nexus Marketing, Bonfire saw a drastic improvement in their site’s search engine visibility. This visibility drew qualified customers to use and love their services.
Increase in monthly organic traffic since 2017.
Tracked high-value keywords rank in the first 3 keyword rankings on Google.
Tracked high-value keywords rank on the first page of Google.
Increase in organic search visibility since 2017.
After beginning their engagement with Nexus Marketing, Bonfire worked closely with the marketing team to assist in the development of high-quality, educational content for their site according to specific keywords. These keywords were specifically chosen to drive the most qualified traffic to the articles and to important pages on the website itself.
Nexus Marketing also focused on establishing authority for these articles and creating effective calls-to-action that would provide leads and strategic goal completions for the company.
The engagement was developed to prioritize the following strategies:
Developing high-quality thought leadership content for the website.
Placements on high-value referral pages to drive traffic.
Creating blog posts to answer key questions on authoritative nonprofit sites.
Not only has this strategy helped Bonfire become an industry-leader for t-shirt fundraising, but it’s also helped them establish an authoritative voice on emerging trends in the nonprofit industry.
Nonprofits and individuals turn to Bonfire to learn more about how to raise the most money and market their campaigns. Developing a factual and trustworthy voice leads to more people including Bonfire’s services as a core part of their strategy and come back year after year.
“Partnering with Nexus Marketing has helped develop our SEO strategies while further developing our educational and authoritative online voice. Not only has our organic traffic increased, but Nexus Marketing has also helped us reach our signup goals, producing real value for our business.”
Let’s talk. This could be the start of something beautiful.
Aly Sterling Philanthropy