How Getting Attention Grew Their Pipeline 5X:

Using Targeted Webinar Production and List-Building to Drive Top-of-Funnel Leads.

Getting Attention is a Google Ads consultancy for nonprofits. We’ve worked with Getting Attention for years to grow their organic visibility via SEO, but they wanted to explore new ways to bolster their weekly webinar program’s results, increasing attendance among qualified prospects.

Working closely with our partnerships team, Getting Attention receives targeted webinar support for their mailing lists and promotions. We’ve seen great results:

Long-term webinar partnership
Average registrants: 166
Average attendance rate: 37%
5X top-funnel pipeline growth post-webinar

166

Average registrants per webinar

37%

Average attendance rate

+5X

Average top-funnel pipeline growth post-webinar

20%

Typical qualified and actively worked deals that started with webinar touchpoints

Background

Getting Attention has worked with Nexus Marketing since 2021. In that time, we’ve helped drastically grow the brand’s SEO footprint and visibility across organic and AI channels.

Getting Attention had been running its own webinar program for several years, hosting weekly events to engage nonprofits with practical marketing and Ad Grant strategies. To keep attendance high and reach fresher qualified prospects, we worked with them to build out a targeted list-building and webinar support approach.

Our webinar service allows brands to tap into our extensive list of nonprofit and association professionals. We provide targeted supplemental lists and promotional materials, and Getting Attention brings the thought leadership.

Our Webinar Process

We align with Getting Attention on their webinar calendar and topics
Nexus creates marketing materials for events as needed, including promotional emails
Nexus generates a custom supplemental email list targeted to Getting Attention’s ICP
Nexus promotes each event to the supplemental list and provides regular updates to the Getting Attention team
After each event, we share registration and attendance reports from the supplemental list of contacts

Key Metrics

What our client is saying

What’s been most valuable is knowing Nexus understands who we’re trying to reach and how to get them to show up. Not just names, but people genuinely interested in our services.

Jessica KingDirector

Ready to generate leads and boost revenue?

Contact Nexus