518 Leads Generated for Double the Donation

Double the Donation is the leading provider of matching gift and volunteer grant solutions for nonprofits and educational institutions. Its mission is to help organizations maximize their fundraising efforts by providing tools to identify and promote matching gift opportunities to donors.

Background

Double the Donation wanted to expand its reach and connect with a wider audience of nonprofit professionals and fundraisers who could benefit from its matching gift solutions.

The team sought a strategic partner who could help them generate leads and raise awareness about their services within the nonprofit sector.

Double the Donation partnered with Nexus Marketing to participate in educational webinars hosted by industry influencers.

With Nexus’s network of 500+ organizations in the mission-driven space, Double the Donation was able to quickly match with aligned influencers with nonprofit audiences of 5000+.

Key Metrics

Influencer-hosted webinars

177

Live webinar attendees

518

Nonprofit professionals who registered to hear about matching gifts

Key Strategies

Influencer Collaboration: Nexus Marketing identified influential figures in the nonprofit space and coordinated with them to host the webinars. These influencers brought their expertise and credibility to the webinars, increasing their appeal to the target audience.
Customized Content: Each webinar was meticulously crafted to provide actionable insights and solutions that nonprofit professionals could implement in their organizations. The content was designed to showcase Double the Donation’s expertise in matching gifts and volunteer grants.
Promotion and Outreach: The influencers promoted the webinars to their audiences, engaging in targeted outreach to nonprofit professionals and organizations and encouraging them to register for the events.
Interactive Engagement: During the webinars, participants were encouraged to ask questions and engage with the presenters. This interactive format fostered a sense of community and learning among attendees.

What our partner is saying

“Working with the Nexus team through the influencer program has been super easy! The webinars have gone very smoothly, and we’ve been happy with the leads and ROI from this program!”

Grace GreenPartnership Success Specialist – Double the Donation

Ready to get your brand in front of new audiences?

Let’s talk about how Influencer Marketing can support your strategy.

Partner with Influencers