79% increase in total ranking keywords
Based in Buffalo, NY, MemoryFox was originally developed as a way for individuals to capture the stories of pre-dementia family members. As they grew, they realized that the platform could also be used by nonprofits and foundations to capture content from their community (donors, employees, volunteers, beneficiaries, etc.).
MemoryFox partnered with Nexus Marketing via the Partner+ program because they were looking to increase their brand awareness and lead generation within the nonprofit sector.
The objective was to make MemoryFox a more widely recognized platform and help the business to continue its growth.
MemoryFox and Nexus Marketing collaborated on a wide range of digital marketing activities.
From SEO to digital PR, Nexus Marketing organized activities designed to showcase MemoryFox’s video-capture capabilities and the value of video storytelling for nonprofits.
Over the course of the engagement, the Nexus team created a comprehensive keyword strategy, optimized existing articles to target high-value keywords, and built links to MemoryFox content from industry-relevant websites.
Nexus also secured speaking opportunities for multiple members of the MemoryFox on NXUnite panels and nonprofit podcasts and webinars such as Raise Nation and Philanthropy Masterminds.
Increase in total ranking keywords
Successful connections for third-party speaking opportunities
Leads generated through NXUnite panel appearances
Working with Nexus Marketing has been a true asset to building our brand.
Being a part of NXUnite panels has been a great way to enhance our brand awareness and generate new leads. Additionally, the connections I’ve made through their Partner+ Program have materialized into great, lasting partnerships.
Thank you for helping us enhance our brand awareness!
Let’s talk about how Partner+ can support your digital marketing strategy.
David C Cook, a nonprofit Christian publisher