Nonprofit Leadership Alliance

The Nonprofit Leadership Alliance (NLA) is a 501(c)3 organization focused on empowering nonprofit professionals with knowledge and resources for impactful leadership. Through their Certified Nonprofit Professional (CNP) credential and Leaderosity programs, NLA provides training and experiences that strengthen the nonprofit sector.

The CNP program combines real-world experience and online learning to equip nonprofit professionals with management skills essential to career success. For over 75 years, NLA’s work has supported social-impact organizations with a talented and prepared workforce.

Nonprofit Leadership Alliance’s website homepage

Background

The Nonprofit Leadership Alliance has worked with Nexus since 2020. Through their initial client engagement, Nexus worked with NLA to develop content covering nonprofit management skills, professional training, and learning management. Nexus optimized content for nonprofit-related keywords with the goal of increasing online search visibility and reaching new nonprofit professionals.

An early member of the Nexus partnership program, NLA receives educational guest article contributions for their blog each month. These articles serve as additional resources for NLA’s audience on topics ranging from crafting memorial donation letters to matching grant funding. The Alliance team also participates on NXUnite panels, building brand awareness and sharing thought leadership.

Strategic SEO Implementation

Auditing the Nonprofit Leadership Alliance site and generating recommendations for content and structure
Creating keyword-optimized blog posts and product pages to earn inbound organic traffic
Publishing partner posts on sites in the nonprofit space to increase site and brand authority
Adding the Alliance to referral pages in our network in order to drive qualified leads

Key Metrics

118.28%

Organic click-through rate increase in the first 6 months of NLA’s client engagement

Number of new high-priority keywords NLA is ranking for on page one as part of their Nexus engagement

Number of NXUnite panels NLA has spoken on

What our partner is saying

“The Nexus team is responsive and knowledgeable about the mission-driven sector, making it easy for us to share educational resources with nonprofit leaders. Additionally, Nexus’ work has helped our website show up for a variety of keywords that our target market is searching for.”

Miles Bilka, CNPMarketing Manager at Nonprofit Leadership Alliance

Ready to generate leads and boost revenue?

Contact Nexus