OmniAlly

Enabling the donor recognition industry to create more value for nonprofits with their dynamic Digital Donor Engagement System, OmniAlly offers a next-generation evolution for digital donor walls. OmniAlly’s digital donor walls are designed to go beyond traditional donor recognition and celebrate supporters of all kinds, such as sponsors, volunteers, and employees. Nonprofits can also utilize these versatile tools to share impact stories, highlight their history, and communicate ongoing ways to give.

Background

OmniAlly joined the Nexus Partner+ Program in October of 2022. The primary goal of the engagement was to improve the SEO performance of the OmniAlly website. After evaluating the OmniAlly website and content, the Nexus team put together a keyword strategy and implementation plan to increase OmniAlly’s search visibility.

Key Metrics

66%

Increase in organic traffic

73%

Increase in keywords in the top 3 positions in search

What We Did

At the start of the engagement, Nexus conducted keyword research to identify which pieces of OmniAlly content would be the most valuable link-building targets. Then, Nexus provided insights on optimizing the selected content for specific keywords and for general SEO performance.

Following the content optimization, Nexus began building links back to the OmniAlly articles. These links came from highly authoritative websites in the nonprofit space, increasing and diversifying the backlink profiles of the individual articles and of OmniAlly’s website as a whole.

A well-fostered relationship

Less than one year into the engagement, OmniAlly approached Nexus to expand the current engagement and increase the link-building activities. They have now more than doubled their investment in SEO, and the Nexus team is excited to continue supporting OmniAlly’s ongoing marketing efforts.

What our partner is saying

Over the years we’ve been burned by marketing agency after agency who’ve overpromised and underdelivered. With that history, we were a bit hesitant to go full-tilt into a marketing engagement with Nexus – leaning towards a more conservative investment. However, in less than a year the impact of Nexus’ activities has become apparent and ROI-positive, and so we’ve decided to incrementally increase the investment.

Aside from SEO rankings and raw traffic, we’ve found that the quality of organizations reaching out is consistently better suited for growing their own organizations with our solutions – a true win-win for everyone involved. This, specifically, is a testament to their keyword strategy as well as staying aligned with our internal strategic initiatives with periodic check-ins.

We appreciate the grace that the Nexus team has given us in thinking outside the box to be a better partner, on top of being accommodating to our questions and requests.

Robert SellmanCEO, OmniAlly

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