Snowball Fundraising is a forward-thinking and innovative software provider focused on express payment technology that makes it easy to donate via donation page, text-to-give, and other fundraising channels.
In the fall of 2015, Snowball Fundraising knew they had the right product to be successful, but they also recognized the need to grow their web presence to match the strength of their product. That’s when Snowball Fundraising decided to test out a new avenue of lead generation and sought the help of Nexus Marketing.
Snowball Fundraising had never tried content marketing before, but after learning more about Nexus’s approach to search engine optimization and inbound marketing, they decided to move ahead with the engagement.
While they launched their engagement under the name @Pay, Nexus Marketing helped Snowball Fundraising continue to grow their search engine optimization infrastructure throughout the rebranding process.