Founded more than 50 years ago, Training magazine is a resource for training, human resources, and business management professionals across industries. Nowadays, Training magazine has expanded beyond being solely a print resource, offering online content, conferences, webinars, online certificate programs, podcasts, and whitepapers.
Training magazine proudly features content contributed by thought leaders outside of their organization. With four printed editions and four online-only issues, plus a weekly e-newsletter, Training magazine has featured a wide range of numerous organizations and authors over the years. However, as time went on, many of the same professionals contributed over and over again, leading to less diverse content.
In 2021, Training magazine officially partnered with Nexus Marketing.
Number of unique contributors Training magazine received content from over the course of a year
Number of weeks before publication date that Training magazine receives an article’s final draft
Number of hours a year Training magazine spends lining up this content
Every quarter, the Nexus Marketing and Training magazine teams meet to discuss upcoming content. During these meetings, Training magazine reviews the proposed topics for future blogs and confirms the expected dates for when their team will receive previously agreed upon content. Training magazine has a carefully planned publishing schedule, and their team knows they can count on Nexus to submit articles on time and stay in touch when schedules change.
Because the Nexus team knows that Training magazine appreciates new faces, we make sure that to avoid repeating clients by pulling from our network of 200+ partners and clients to provide Training magazine’s content calendar with unique contributors.
Entered into a partnership.
Met once a quarter for 15 minutes to coordinate publishing schedules for blog content.
Published pieces on the Training magazine website.
Within the first year of the partnership, Training magazine received content from eight different organizations, each covering employee training and development-related topics ranging from hybrid events and virtual best practices to board diversity. Without having to do any outreach of their own, Training magazine achieved their goal of featuring new voices on their website through their partnership with Nexus.
As a Nexus partner, Training magazine already knows they will be able to connect with and highlight new thought leadership in the quarters to come.
Training magazine has found participating in the Nexus Partnership Program to be a valuable experience. The program has provided us with excellent online content from a variety of training industry professionals who share their insights, takeaways, best practices, and case studies to help our readers continually increase their knowledge and skills
Let’s talk about how the partnership aligns with your goals.
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