Archive for category: How We Work

Curious how multimedia content campaigns and design services from Nexus Marketing can support your brand?

Our services are designed to help you sustain that impact, strengthen your brand, and win more business without draining your team’s time and resources.

Whether you need lead capture resource creation, sales enablement, brand-building, or general design support, we have the mission-driven expertise and design chops to help.

This guide provides a quick overview of our design services and what you can expect when you partner with the Nexus team.

Quick context

Our content, design, and branding services are offered in addition to any existing SEO, GEO, and/or HubSpot work with Nexus Marketing.

If you’ve already worked with Nexus for “Full-Funnel” design work (our previous iteration of this service), you’re likely familiar with the range of content and design collateral we can create.

Our updated packages now provide greater structure and repeatability, helping you build a truly valuable and cohesive content library rather than one-off solutions. Nexus Marketing also brings true sector expertise — we’re the leading agency serving mission-driven brands. We understand your audience and what they’re looking for when making buying decisions.

Layer our years of experience onto a scalable multimedia campaign structure, and you can build a true lead generation engine that speaks to your audience and drives results for your brand.

If you have any questions or want customized recommendations, please reach out to your Nexus account team or explore our design service overview page.

Our design services

We offer three ways to tap into our updated design services:

1. Content and design retainers

While one-off design efforts address your immediate needs, our strategic design packages are curated to build sustained momentum and drive long-term value.

How these packages work:

• Your design retainer serves as a monthly content engine, ensuring a steady stream of assets to support your brand.
• An Anchor Asset (a high-value lead capture resource or webinar) is selected, developed, and distilled into a variety of multichannel assets.
  • Your Anchor Asset can be designed to meet a custom need or follow one of our recommended approaches:
    • Subject matter interviews converted into clickworthy guides and opinion pieces
    • Proprietary data turned into branded state-of reports and industry trend guides
    • Voice of customer insights from your own sales calls formatted into sales enablement materials
    • Webinar recaps, polished eBook versions of your events to use for lead capture or follow-up
    • Webinar production packaged with additional shortform clips and multichannel assets
• A tiered service structure and optional add-ons help you build the package that best meets your needs.

These packages can also be expanded with additional design support hours to meet your changing needs.

Learn more about content and design retainers here.

2. Ongoing design support

These services function like our existing approach, providing targeted design support for campaigns and assets such as webinar kits, sales enablement collateral, and video production. These hours can be swapped into an existing Nexus engagement or added as a dedicated expansion.

With this service, Nexus operates as a dedicated, on-demand creative resource, saving you time and upping the visual quality of your visual materials.

3. Brand identity and strategy

Brand identity is the foundation of the impression your business makes on potential customers.

Whether you’re looking to refine an existing look or build a new identity from the ground up, the Nexus team can provide strategy development and visual design tailored to your unique goals. Our branding services range from foundational brand refreshes—focusing on core elements like logos and color palettes—to comprehensive identity systems that define your brand’s voice, positioning, and visual language.

Learn more about our branding services here.

Example design deliverables

Check out this collection of sample design deliverables we’ve produced:

Technical resource for a localized education audience

Boosts credibility, provides value, and reinforces brand

Branded sales deck

Makes a stellar impression, easily templatized for future use

Quick sales enablement graphic

Easily shared with prospects to offer support and build buy-in

Niche educational resource

Serves as true thought leadership for the brand while capturing leads

Educational how-to guide

Evergreen, high-value content for lead capture

Refreshed brand guidelines

Updated brand assets and comprehensive style guidelines to ensure consistency and impact

Check out more examples of our graphic design work in our portfolio.

Partnering with Nexus for design services

To support your brand’s unique needs, we provide flexible solutions ranging from monthly content engines and on-demand design support to strategic branding.

Whatever design service you need, our goal is to ensure it integrates seamlessly with your current workflows, providing creative expertise and driving your business forward while saving you time.

Ready to learn more about how our expanded design capabilities can support your brand? Learn more about our services and let us know if you have any questions.

If you’re already a Nexus client, contact your Account Manager to learn more and discuss your options. If you’re not yet a Nexus client, contact us for a custom consultation.

In today’s digital landscape, lengthy articles consisting mostly of text are no longer enough to ensure your brand stands out online.

As a team of content creators focused on driving leads for mission-driven clients, we’ve seen the bar for “high-quality content” rise dramatically. Focusing on keywords and word count alone won’t help you reach your goals. Instead, you must actively consider how to boost engagement, improve user experience, and—most importantly—prove E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

At the same time, Generative AI hasn’t only changed how we write, but it has also altered how search engines process and interpret content. To succeed in the new era of Generative Engine Optimization (GEO), content must be multimodal, dynamic, and genuinely helpful.

That’s why our content team at Nexus has adopted a new strategy: using Canva AI to rapidly create and embed interactive multimedia content elements directly into our client blogs.

This post explores the “why” behind this strategic shift and details “how” we’re doing it.

The “Why”: Content as an Experience, Not Just a Page

We chose to lean into interactive multimedia content for four specific, data-backed reasons.

1. To Skyrocket Engagement and Conversions

Static content is passive. Interactive content encourages active engagement, and the data proves it:

• Interactive content generates 52.6% higher engagement rates than static content.
• Quizzes, a simple form of interactive content, can increase click-through rates by up to 5 times compared to static content.

For our clients, engagement isn’t just a vanity metric. It’s a direct line to a high-quality lead. When a user completes a quiz or calculator, they receive immediate, concrete value. This value exchange makes them far more likely to convert. In fact, 40.1% of users who start a quiz will input their information to become a lead.

2. To Demonstrate E-E-A-T

Anyone can claim expertise. Interactive content shows it.

A blog post that claims, “We are fundraising experts,” is weak. But a blog post that features an interactive calculator showing a nonprofit how much they could raise with a new strategy? That demonstrates direct, verifiable experience.

An interactive timeline, a detailed infographic, or a how-to video demonstrates firsthand expertise in a way plain text simply cannot. It gives potential clients a taste of the value they can expect when they choose to work with your organization.

3. To “Feed” the Generative AI Engine (GEO)

This is perhaps the most critical reason for our shift. Generative AI models, such as those powering Google’s AI Overviews, are designed to be multimodal. They actively look for videos, images, charts, and data from interactive tools to synthesize their answers.

If your content is just text, it’s effectively invisible to the parts of the AI that are looking for rich media to feature.

By embedding data-rich infographics, charts, and video clips, we provide AI models with structured, verifiable data to cite, making our clients the source of truth for their industry.

4. To Answer Complex, Conversational Queries

The future of search is Generative Engine Optimization (GEO), which focuses on answering long-tail, context-rich questions (e.g., “What’s the best fundraising consultant for a small nonprofit in Atlanta?”).

A simple blog post may struggle to provide a comprehensive answer to this. But imagine a page that features:

• A 30-second video testimonial from a local nonprofit.
• An interactive calculator to estimate consulting ROI.
• An infographic of “Top 5 Local Consultants and Their Services.”

This multimedia-rich page provides a comprehensive, structured answer that the AI can confidently draw from, positioning our client as the definitive resource.

The “How”: The Nexus Approach to Canva AI

To achieve these goals, our team needed a tool that was powerful, fast, and—above all—flexible. We chose Canva AI.

While other AI tools are great, Canva’s all-in-one platform allows our content creators (not just designers) to quickly build assets that are perfectly branded for each client. This ability to create truly custom, on-brand assets at scale is a game-changer.

We don’t just “use” Canva AI; we have a specific workflow to ensure every element is effective, on-brand, and technically sound.

How We Leverage Canva AI in 7 Steps

1. Navigate to canva.com/ai and start a new chat.
2. Enter a prompt (e.g., “Provide ideas for an interactive element to add to this nonprofit CRM blog post: [URL]”).
3. Review the first output and iterate on the prompt as needed.
4. Copy the final HTML code into the code editor of the client’s blog post.
5. Save as a draft and preview to ensure it’s working correctly.
6. Iterate and refine using our best practices (see below).
7. Publish and track engagement.

Our Top Best Practices for Canva AI Implementation

Creating the element is just the first step. Integrating it successfully requires a combination of technical and strategic approaches. Here’s how we fully optimize multimedia content to serve the needs of both users and LLMs:

1. Be specific about branding: We provide HEX codes, specific font names, and even paste in existing images from the client’s site so Canva AI can perfectly match the brand style.
2. Isolate the styling: We specifically prompt Canva AI to “only style the multimedia content itself.” This prevents the HTML from overriding the entire page’s CSS in the client’s CMS.
3. Use Gemini to refine: Canva AI provides a great V1. We often copy its code into Gemini to fine-tune branding, add new features, or troubleshoot when it isn’t displaying properly.
4. Embed the conversion journey: We ask Canva to add CTA buttons directly within the interactive element (e.g., a “Book a Demo” button on a quiz results page) to move users down the funnel.
5. View in its intended form: We always preview the HTML, either by pasting it into a blank draft in the client’s CMS or by saving it as an HTML file in Notepad and opening it in Chrome.
6. Perform rigorous user testing: Interactive elements are part of our standard peer review. The editor must complete the quiz, use the calculator, etc., flagging any points of confusion, unclear instructions, or new conversion opportunities.
7. Save the code (twice!): We always save a backup copy of the final HTML code in a separate document, just in case anything happens to the design or thread in Canva.

Real Examples of Multimedia Content Driving Engagement

So, what do these interactive elements look like in practice? Check out a few examples of how we leverage Canva AI to make online content more engaging:

A quiz to help dance businesses determine whether they’re reading for automation:

An interactive fundraising strategy template to help nonprofits develop a customized plan:

A checklist to help charitable organizations prepare for an audit:

As you can see, we’re not focusing on providing just one type of multimedia experience—we’re taking a comprehensive approach to ensure that clients’ content features the type of interactivity that truly enhances user experience and drives leads.

Is Your Content Ready for the AI-First World?

If your blog is still just text on a page, you’re missing out on engagement, leads, and visibility in the new generative AI landscape.

Contact Nexus Marketing today for help building your multimedia strategy. We’re now offering a comprehensive Canva AI audit and multimedia creation service to help you transform your static content into an interactive, lead-generating asset.

We‘ll identify 8-10 pieces of content on your website that will benefit most from this interactive content and develop a custom plan for creating, implementing, and monitoring the success of these new multimedia elements.

Your Content Needs to Be an Experience

The bar for content has been raised. Success in 2026 and beyond requires a shift in thinking—from “words on a page” to “experiences on a screen.”

By integrating multimedia and interactive elements with Canva AI, we not only improve engagement but also future-proof our clients’ content. We are demonstrating their E-E-A-T, feeding the GEO engine, and providing the comprehensive answers that both users and AI are searching for.

Webinars are powerful marketing tools for B2B brands.

A fine-tuned webinar strategy can attract new leads, engage and educate your prospects, and boost your brand’s image as a thought leader worth following.

Most brands don’t bother to produce webinars because they can be quite time- and resource-intensive. After all, you need to put your best foot forward to fully reap the rewards of these events.

We offer custom webinar production and marketing services to help any brand stand out and generate leads with engaging digital events.

How does our webinar service work, and what can you expect from it? Let’s take a look.

Quick Background

Effective webinars can help you:

• Attract new leads and audience members
• Secure audience contact information
• Engage prospects further in their buying journey
• Educate leads on your product/service (and directly speak to their pain points and common objections)
• Qualify leads using webinar attendance as a marker of engagement and intent
• Build your brand’s profile as a thought leader

Webinars can be powerful tools for engaging and retaining your customers, too. If you consistently produce valuable events that give your audience added value and insights, your brand can become known as one worth paying attention to in the long run.

Our webinars can be tailored to support any of these objectives–the purpose and content are completely up to you.

However, clients have found that one of the most beneficial outcomes of our webinar service is that it helps to build your list of contacts and leads.

We can plug your brand into our expansive network of nonprofit and mission-driven professionals. But how does it work?

Our Webinar Offerings

We offer two different webinar offerings based on your brand’s needs:

1. White glove webinar production & marketing
   • A custom-produced webinar marketed to your brand’s list of contacts
2. List-building webinar production & marketing
   • The same custom-produced webinar but marketed to a targeted segment of our list of nonprofit professionals
   • Guaranteed 100+ registrants for future follow-up

Over the years, Nexus Marketing has curated an extensive contact list of nonprofit and mission-driven professionals through industry partnerships, NXUnite events, and our own research.

If your brand wants extra support in building its own list of contacts and leads, this option can deliver significant long-term value.

With either approach, you’ll receive a complete list of webinar registrants and attendees after your event. 

Let’s take a closer look at how each of these options works:

White Glove Webinar Production & Marketing

A hands-off webinar planning, production, and promotional process. All you have to focus on is presenting your thought leadership and following up with your engaged leads after the event.

You bring:

• The topic and content for your event

We handle:

• Creating and scheduling the virtual event
• Creating a promotional email series for you to send
• Technically managing the webinar while you host it
• Producing any add-on deliverables (learn more below)

How it works:

1. Client and Nexus Account team: Meet to discuss your vision for the webinar and confirm its topic, hosting platform, promotional plan, target audience, and an approximate date.
2. Nexus: Set up the digital event on the agreed-upon platform (most commonly Livestorm or Zoom) with a registration form and ensure proper data capture.
3. Nexus: Draft promotional materials, revise and finalized based on client feedback, deliver to client for posting/scheduling.
4. Nexus: Actively monitor the webinar’s registrants and provide weekly biweekly updates to the client.
5. Client and Nexus Account team: Client hosts the front end of the webinar while Nexus administers the event’s back-end logistics.
6. Nexus: Deliver final list of webinar registrants and attendees, begin producing any add-on deliverables (like follow-up emails, shortform video clips, or “top takeaways” PDFs).

List-Building Webinar Production & Marketing

A hands-off way to plan, produce, and promote a professional event while also building your brand’s list of ICP leads in the mission-driven sector.

You bring:

• The topic and content for your event
• Details about your target audience

We handle:

• Creating and scheduling the virtual event
• Providing a targeted contact list for your webinar
• Creating a promotional email series
• Promoting the webinar and tracking registrations
• Technically managing the webinar while you host it
• Producing any add-on deliverables (learn more below)

How it works:

1. Client and Nexus Account team: Meet to discuss your vision for the webinar and confirm its topic, hosting platform, promotional plan, target audience, and an approximate date.
2. Nexus: Set up the digital event on the agreed-upon platform (most commonly a combination of Eventbrite and Livestorm or Zoom) with a registration form and ensure proper data capture.
3. Nexus: Generate targeted ICP contact list to receive promotional emails for the webinar.
4. Nexus: Draft promotional materials.
5. Nexus: Schedule and send promotional emails to ICP list via Eventbrite.
6. Client: Schedule and post promotional LinkedIn content.
7. Nexus: Actively monitor the webinar’s registrants and provide weekly biweekly updates to the client.
   • If using our contact list, we guarantee at least 100 registrants for future follow-up.
   • If necessary, we’ll work with you to refine the promotional approach and extend the timeline to reach 100+ registrants.
8. Client and Nexus Account team: Client hosts the front end of the webinar while Nexus administers the event’s back-end logistics.
9. Nexus: Deliver final list of webinar registrants and attendees, begin producing any add-on deliverables (like follow-up emails, shortform video clips, or “top takeaways” PDFs).

Any questions about how the process works? Please reach out or contact your Nexus account team for more details.

Webinar Success Story: List-Building for Getting Attention

Getting Attention, a Google Ads consultancy for nonprofits, runs weekly webinars to engage growing organizations with practical marketing and Ad Grant strategies. To keep attendance high and reach fresher (and qualified) prospects, they partnered with Nexus for targeted list-building and promotion support.

Each webinar is fully conceptualized and hosted by Getting Attention but promoted to a Nexus-curated segment of nonprofit professionals drawn from our list of contacts. Nexus also supports the creation of promotional emails for the webinars.

With this approach, Getting Attention averages 166 registrants per webinar, with variation depending on topic relevance and partner promotion. Co-hosted sessions or those with highly active partners often see standout spikes in sign-ups.

The impact has been clear:

• Webinars generate an average attendance rate of 37%.
• Webinars roughly quintuple the top-of-funnel pipeline.
• 20% of qualified worked deals in a typical month start with a webinar touchpoint.

Our list-building and promotional support have helped ensure that Getting Attention’s sustained pipeline growth is aligned with real buying intent.

Examples of Nexus Webinar Deliverables

To get a sense of what Nexus webinar deliverables look like in action, check out this collection of examples:

Webinar Landing and Registration Page

This is the landing page and registration form (now an on-demand download form) for a custom webinar hosted on Livestorm. Visit the live page for a closer look.

Custom Graphics

We’ll create all the custom graphics you need to effectively promote your webinar and make a stellar impression on your event’s registration page.

Promotional Emails

We’ll create a series of 3 promotional emails targeted to your list or ours to encourage registrations for your webinar. During the production process, you’ll have the opportunity to review and provide feedback before we deliver finalized drafts.

Promotional LinkedIn Posts

We’ll create a series of 3 promotional LinkedIn posts that encourage registrations for your webinar. During the production process, you’ll have the opportunity to review and provide feedback before we deliver finalized drafts.

Partnering with Nexus for Webinar Production & Marketing

Want to integrate webinars into your brand’s lead generation strategy? We can help.

If you’re already a Nexus client, contact your Account Manager to discuss your options for adding webinars to your engagement activities.

The easiest way to make webinar production a sustained lead generation strategy for your brand is to launch a Full-Funnel Demand Program.

These custom packages allow you to curate a tailored sprint of campaign deliverables each quarter, including webinars. We’ll produce them, deliver them to you each month, and work with you to keep improving and updating the strategy along the way. These programs also make it easy to receive extra deliverables that will maximize the value of your webinars.

Specifically, we recommend pairing custom webinar production and marketing with:

• Follow-up emails. We can use some of your Demand Program’s hours to draft a quick webinar follow-up sequence that starts conversations with your team.
• Shortform video. Turn your webinar footage into branded clips for easy syndication across channels. Boost your brand awareness and generate more interest for your next event!
• Downloadable lead capture resources. If you share valuable industry insights and tips during your webinars, try repurposing them into downloadable assets. Quick “Highlights” and “Top Takeaways” PDF resources are an easy way to reach even more leads with your content.

Learn more about Full-Funnel Demand Programs and reach out with any questions. We can answer any questions and get started laying out the perfect strategy for your brand.

Shortform video clips are everywhere today, and they’re quickly taking off as powerful B2B branding and lead nurture tools.

Our favorite strategy for producing shortform videos is to reuse the valuable video assets already at your disposal—namely, by recycling webinar and digital event footage into packages of easy-to-share clips.

If you’re already putting in the work to host digital events, shortform video is among the easiest ways to boost their long-term value and reach.

Our process makes it easy to turn your event footage into shortform video. Let’s take a closer look at what you can expect.

Quick Background

Shortform video clips are 30 to 45-second branded video snippets optimized for performance on social media platforms and in web content.

Consistently creating and sharing shortform video can support:

• Brand awareness
• Your reputation as an up-to-date thought leader
• The variety and dynamism of your brand’s LinkedIn presence
• The richness and engagement-power of your web content

Here’s an example clip:

Why Reuse Webinar Footage?

We recommend syndicating your webinar and digital event footage into shortform clips for a few reasons:

• Efficiency. You’ve already put the time and thought into crafting and hosting your webinars. Recycling the footage saves time and maximizes visibility of your hard work.
• Engagement. Humans are primed to pay attention and respond to other humans. Videos of real people sharing your talking points are likely to catch more eyes than abstract animations.
• Social Proof. Putting a real face to your brand can help boost the credibility of your brand. Plus, co-hosted webinars with partners or user-generated content like video customer testimonials can also be easily clipped into shareable shorts.

Deploying Shortform Video

For B2B brands, shortform videos will most commonly be published and hosted on YouTube Shorts and then re-shared on LinkedIn or embedded in web content and emails:

Our Process for Creating Shortform Video

When you partner with the Nexus team for shortform videos, what can you expect?

Here’s the production process we follow:

1. Client: Record webinar screen footage while presenting–we can provide technical guidance to ensure high-quality video capture.
2. Client: Share the raw event footage with your Nexus team and any specific preferences or timestamps of talking points to grab.
3. Nexus Video Team: Create branded bumpers to start and end your videos (for first-time video clients)
4. Nexus Video Team: Use our AI software to automatically identify and clip relevant snippets of your footage, in addition to any that you’ve specifically asked us to clip. Manually review automated clips for quality and adjust as needed.
5. Nexus Video Team: Produce shortform clips in a finished format, including additional graphic elements, subtitles, and music, and send back to you for review.
6. Client: Review the bundle of shortform clips and provide any feedback and requested revisions.
7. Nexus Video Team: Implement revisions to the shortform clips, export finalized video files, and return them to you.
8. Nexus Copywriter (if applicable): Embed finished videos in relevant pieces of web content as needed.

Standard bundles of shortform videos include 5 clips. Our first videos for clients also require slightly more time to produce branded bumpers and establish an overall visual style.

Subsequent videos will be produced more efficiently once we establish shared stylistic expectations–less than 5 deliverable hours for a quick bundle of shareable, engagement-boosting clips!

Examples of Nexus Shortform Video Content

Check out this collection of example shortform videos that represent the range of styles and approaches we can create for your brand:

Partnering with Nexus for Shortform Video

Want to integrate shortform video into your brand’s content marketing strategy? Already hosting (or plan on hosting) digital events that you want to spread far and wide? We can help.

If you’re already a Nexus client, contact your Account Manager to discuss the ways we can add shortform video to your engagement activities. Temporary engagement expansions can also be developed for any larger-scale projects you might have in mind, like repackaging older webinar footage into clips for wider distribution.

No webinars or events on the calendar soon? We can help with that, too.

Through our lead generation campaign packages, we can plan, promote, manage, and host custom webinars on your behalf. Just bring us the idea and your vision for the webinar. We can market it to your list or ours, and we guarantee at least 100 registrants.

Then, use your custom lead generation package to mix and match from a range of other deliverables, including shortform video. We’ll work with you to develop a quarterly strategy, and then you’ll receive fresh lead capture, lead nurture, and sales enablement assets each month.

Have any questions or ideas for how we can support your brand’s lead generation efforts?

Learn more about our video production services or contact us to learn more.