Archive for category: How We Work

Brands need to present themselves intentionally through design.

The look and feel of your website and your public-facing materials (like sales one-pagers, brochures, and more) create the very first impression that potential leads have of your business. Make it count!

There are many ways to handle design — hire an in-house designer, contract a freelancer, maybe do it yourself — but these approaches can all bring added costs and complexity to your work. The most common outcome we hear from clients is that design work lands on the back burner or never gets done at all.

Nexus Marketing can serve as your on-demand design team, available to handle graphic design and sales enablement content creation with short turnarounds.

How does the service work? What can you expect from it? Let’s take a look.

Quick Background

Our on-demand design services produce a wide range of deliverables, broken down into the categories of sales enablement content and graphic design:

Sales Enablement Content

This category includes any designed resources that will be intentionally shared with customers and leads for sales purposes. Typical deliverables include:

• Sales one-pagers and short product/feature/comparison guides, in PDF form
• Sales brochures and other materials for printing
• Conference and event assets, including cards, handouts, and banners and other signage
• Custom branded slide decks

Do your sales and support teams rely on informal documents to share information and instructions with customers?

We can quickly turn your documents into polished, branded PDF resources that help you make the best possible impression.

Graphic Design

This category encompasses all other digital design assets that represent your brand, including:

• Feature images and illustrations for your web content
• Call-to-action banners and graphics
• Infographics and diagrams
• Packages of easily-reused brand assets

Has your brand gone through a visual rebrand in the past couple of years? If you’re like most busy organizations, your site is probably still full of outdated visuals hidden on blog content and less prominent pages.

We can create bundles of updated graphics to match your current brand — and if you’re already a Nexus client, we can also implement them for you.

Have a design need or idea not listed here? We can help

How Our On-Demand Design Services Work

On-demand sales enablement and graphic design services are typically delivered as part of our Full-Funnel Demand Programs.

In these custom service packages, you choose the deliverables you want to receive each quarter. Using the hours of your package, we’ll produce and hand over your deliverables on a monthly basis.

Depending on your needs and the scope of your Demand Program, we can plan for your engagement to include monthly “Flex Hours,” unplanned time reserved for on-demand design requests.

• Your Flex Hours are completely open for you to use for ad hoc and on-demand design projects.
• As your Demand Program progresses, we’ll meet to gather any new design requests from you.
• We also have an easy request submission form for simple design projects that come up.

And if you don’t use all your Flex Hours in a given month, no problem. They’ll roll over into the next month to be used for on-demand or pre-planned deliverables.

Our Process for On-Demand Design Services

On a step-by-step level, the exact production process will vary based on the specific design collateral you need. In general, though, you can expect this rough process:

1. Client: Notify Nexus of the new design request via one of these options:
   • Meeting – If your Full-Funnel Demand Program includes recurring check-in meetings, let us know about your request the next time we meet.
   • Email – Simply send your requests and any necessary resources to your Demand Program point of contact and Account Manager.
   • Submission Form – For simple requests like a document-to-PDF conversion, fill out our quick intake form with a few details about your needs.
2. Nexus: We’ll follow up on your request within 2 business days to confirm a delivery timeline and ask for any additional details or brand resources.
3. Nexus: Once the project is confirmed, we’ll get it scheduled in our project management system and prioritized for expedited delivery.
4. Nexus: Our design team will get to work on your design deliverable and send it to you once complete.
5. Client: Review the design deliverable and provide any feedback.
6. Nexus: We’ll make revisions, finalize the deliverable, and send it back to you.

Note that some types of design deliverables may require more time to execute than others.

For example, if we’re creating branded sales enablement content for you for the first time, the process may include a few extra hours for our team to get familiar with your brand’s visual identity and for you to provide feedback on the deliverable. Other types of design projects, like simpler graphic requests, typically don’t require a review process and are completed faster.

Examples of On-Demand Design Deliverables

To see our design work in action, check out these examples of sales enablement content and graphic design collateral produced by our team.

Sales Enablement Content

We can turn your sales documents into branded PDFs you’ll be proud to share with prospects. Slidedecks, signage, explainers, and more can all be produced to help your brand make a positive impression.

For more examples of our design work for PDF deliverables, explore our guide to Nexus downloadable lead capture resources. It includes more extensive examples of the work we can produce for your brand, whether that’s from scratch or based on your existing sales resources.

Graphic Design

We can produce infographics, mockups, illustrations, call-to-action banners, and more to match your branding and reinforce your message.

For more examples of our graphic design work and eBooks we’ve produced for clients, please explore our more extensive portfolio.

Don’t see examples that look like what you have in mind? Let us know — we can work with you to realize your vision and meet your brand’s unique design needs.

Partnering with Nexus for On-Demand Design

If you’re already a Nexus client, contact your Account Manager to discuss your ad hoc design needs.

The easiest way to ensure consistent, on-demand design and sales enablement support is to launch a Full-Funnel Demand Program.

These custom packages allow you to curate a tailored sprint of campaign deliverables each quarter, plus Flex Hours left available for on-demand requests that may come up.

We’ll work with you to confirm the vision for the design deliverables, produce them quickly, and hand them over for use on your site or for sharing with prospects. If the Nexus team already works on your website, we can even upload your new graphics for you if needed — completely hands-off.

Aside from ad hoc design requests, your Demand Program allows you to receive a wide range of other campaign deliverables, including:

• Webinar production and marketing. Bring your case studies and success stories to live through hands-off digital events. Bring the content and a client, and we’ll handle the rest.
• Shortform video. If you ask clients for video testimonials or host webinars, maximize their value but turning them into packages of highly shareable branded clips.
• Downloadable lead capture resources. High-quality case studies themselves make for great lead capture resources, but don’t stop there. Exclusive tips, whitepapers, and more can all be turned into active lead generation assets.
• Case studies, success stories, and portfolio pages. Tap into the power of social proof to impress leads and present your brand in the best possible light.

Learn more about Full-Funnel Demand Programs and reach out with any questions. We can get started laying out the perfect strategy for your brand.

Webinars are powerful marketing tools for B2B brands.

A fine-tuned webinar strategy can attract new leads, engage and educate your prospects, and boost your brand’s image as a thought leader worth following.

Most brands don’t bother to produce webinars because they can be quite time- and resource-intensive. After all, you need to put your best foot forward to fully reap the rewards of these events.

We offer custom webinar production and marketing services to help any brand stand out and generate leads with engaging digital events.

How does our webinar service work, and what can you expect from it? Let’s take a look.

Quick Background

Effective webinars can help you:

• Attract new leads and audience members
• Secure audience contact information
• Engage prospects further in their buying journey
• Educate leads on your product/service (and directly speak to their pain points and common objections)
• Qualify leads using webinar attendance as a marker of engagement and intent
• Build your brand’s profile as a thought leader

Webinars can be powerful tools for engaging and retaining your customers, too. If you consistently produce valuable events that give your audience added value and insights, your brand can become known as one worth paying attention to in the long run.

Our webinars can be tailored to support any of these objectives–the purpose and content are completely up to you.

However, clients have found that one of the most beneficial outcomes of our webinar service is that it helps to build your list of contacts and leads.

We can plug your brand into our expansive network of nonprofit and mission-driven professionals. But how does it work?

Our Webinar Offerings

We offer two different webinar offerings based on your brand’s needs:

1. White glove webinar production & marketing
   • A custom-produced webinar marketed to your brand’s list of contacts
2. List-building webinar production & marketing
   • The same custom-produced webinar but marketed to a targeted segment of our list of nonprofit professionals
   • Guaranteed 100+ registrants for future follow-up

Over the years, Nexus Marketing has curated an extensive contact list of nonprofit and mission-driven professionals through industry partnerships, NXUnite events, and our own research.

If your brand wants extra support in building its own list of contacts and leads, this option can deliver significant long-term value.

With either approach, you’ll receive a complete list of webinar registrants and attendees after your event. 

Let’s take a closer look at how each of these options works:

White Glove Webinar Production & Marketing

A hands-off webinar planning, production, and promotional process. All you have to focus on is presenting your thought leadership and following up with your engaged leads after the event.

You bring:

• The topic and content for your event

We handle:

• Creating and scheduling the virtual event
• Creating email and LinkedIn promotional materials (3 emails, 3 LinkedIn posts)
• Technically managing the webinar while you host it
• Producing any add-on deliverables (learn more below)

How it works:

1. Client and Nexus Account team: Meet to discuss your vision for the webinar and confirm its topic, hosting platform, promotional plan, target audience, and an approximate date.
2. Nexus: Set up the digital event on the agreed-upon platform (most commonly Livestorm or Zoom) with a registration form and ensure proper data capture.
3. Nexus: Draft promotional materials, revise and finalized based on client feedback, deliver to client for posting/scheduling.
4. Nexus: Actively monitor the webinar’s registrants and provide weekly biweekly updates to the client.
5. Client and Nexus Account team: Client hosts the front end of the webinar while Nexus administers the event’s back-end logistics.
6. Nexus: Deliver final list of webinar registrants and attendees, begin producing any add-on deliverables (like follow-up emails, shortform video clips, or “top takeaways” PDFs).

List-Building Webinar Production & Marketing

A hands-off way to plan, produce, and promote a professional event while also building your brand’s list of ICP leads in the mission-driven sector.

You bring:

• The topic and content for your event
• Details about your target audience

We handle:

• Creating and scheduling the virtual event
• Providing a targeted contact list for your webinar
• Creating email and LinkedIn promotional materials (3 emails, 3 LinkedIn posts)
• Technically managing the webinar while you host it
• Producing any add-on deliverables (learn more below)

How it works:

1. Client and Nexus Account team: Meet to discuss your vision for the webinar and confirm its topic, hosting platform, promotional plan, target audience, and an approximate date.
2. Nexus: Set up the digital event on the agreed-upon platform (most commonly a combination of Eventbrite and Livestorm or Zoom) with a registration form and ensure proper data capture.
3. Nexus: Generate targeted ICP contact list to receive promotional emails for the webinar.
4. Nexus: Draft promotional materials, revise and finalized based on client feedback.
5. Nexus: Schedule and send promotional emails to ICP list via Eventbrite.
6. Client: Schedule and post promotional LinkedIn content.
7. Nexus: Actively monitor the webinar’s registrants and provide weekly biweekly updates to the client.
   • If using our contact list, we guarantee at least 100 registrants for future follow-up.
   • If necessary, we’ll work with you to refine the promotional approach and extend the timeline to reach 100+ registrants.
8. Client and Nexus Account team: Client hosts the front end of the webinar while Nexus administers the event’s back-end logistics.
9. Nexus: Deliver final list of webinar registrants and attendees, begin producing any add-on deliverables (like follow-up emails, shortform video clips, or “top takeaways” PDFs).

Any questions about how the process works? Please reach out or contact your Nexus account team for more details.

Examples of Nexus Webinar Deliverables

To get a sense of what Nexus webinar deliverables look like in action, check out this collection of examples:

Webinar Landing and Registration Page

This is the landing page and registration form (now an on-demand download form) for a custom webinar hosted on Livestorm. Visit the live page for a closer look.

Custom Graphics

We’ll create all the custom graphics you need to effectively promote your webinar and make a stellar impression on your event’s registration page.

Promotional Emails

We’ll create a series of 3 promotional emails targeted to your list or ours to encourage registrations for your webinar. During the production process, you’ll have the opportunity to review and provide feedback before we deliver finalized drafts.

Promotional LinkedIn Posts

We’ll create a series of 3 promotional LinkedIn posts that encourage registrations for your webinar. During the production process, you’ll have the opportunity to review and provide feedback before we deliver finalized drafts.

Partnering with Nexus for Webinar Production & Marketing

Want to integrate webinars into your brand’s lead generation strategy? We can help.

If you’re already a Nexus client, contact your Account Manager to discuss your options for adding webinars to your engagement activities.

The easiest way to make webinar production a sustained lead generation strategy for your brand is to launch a Full-Funnel Demand Program.

These custom packages allow you to curate a tailored sprint of campaign deliverables each quarter, including webinars. We’ll produce them, deliver them to you each month, and work with you to keep improving and updating the strategy along the way. These programs also make it easy to receive extra deliverables that will maximize the value of your webinars.

Specifically, we recommend pairing custom webinar production and marketing with:

• Follow-up emails. We can use some of your Demand Program’s hours to draft a quick webinar follow-up sequence that starts conversations with your team.
• Shortform video. Turn your webinar footage into branded clips for easy syndication across channels. Boost your brand awareness and generate more interest for your next event!
• Downloadable lead capture resources. If you share valuable industry insights and tips during your webinars, try repurposing them into downloadable assets. Quick “Highlights” and “Top Takeaways” PDF resources are an easy way to reach even more leads with your content.

Learn more about Full-Funnel Demand Programs and reach out with any questions. We can answer any questions and get started laying out the perfect strategy for your brand.

Shortform video clips are everywhere today, and they’re quickly taking off as powerful B2B branding and lead nurture tools.

Our favorite strategy for producing shortform videos is to reuse the valuable video assets already at your disposal—namely, by recycling webinar and digital event footage into packages of easy-to-share clips.

If you’re already putting in the work to host digital events, shortform video is among the easiest ways to boost their long-term value and reach.

Our process makes it easy to turn your event footage into shortform video. Let’s take a closer look at what you can expect.

Quick Background

Shortform video clips are 30 to 45-second branded video snippets optimized for performance on social media platforms and in web content.

Consistently creating and sharing shortform video can support:

• Brand awareness
• Your reputation as an up-to-date thought leader
• The variety and dynamism of your brand’s LinkedIn presence
• The richness and engagement-power of your web content

Here’s an example clip:

Why Reuse Webinar Footage?

We recommend syndicating your webinar and digital event footage into shortform clips for a few reasons:

• Efficiency. You’ve already put the time and thought into crafting and hosting your webinars. Recycling the footage saves time and maximizes visibility of your hard work.
• Engagement. Humans are primed to pay attention and respond to other humans. Videos of real people sharing your talking points are likely to catch more eyes than abstract animations.
• Social Proof. Putting a real face to your brand can help boost the credibility of your brand. Plus, co-hosted webinars with partners or user-generated content like video customer testimonials can also be easily clipped into shareable shorts.

Deploying Shortform Video

For B2B brands, shortform videos will most commonly be published and hosted on YouTube Shorts and then re-shared on LinkedIn or embedded in web content and emails:

Our Process for Creating Shortform Video

When you partner with the Nexus team for shortform videos, what can you expect?

Here’s the production process we follow:

1. Client: Record webinar screen footage while presenting–we can provide technical guidance to ensure high-quality video capture.
2. Client: Share the raw event footage with your Nexus team and any specific preferences or timestamps of talking points to grab.
3. Nexus Video Team: Create branded bumpers to start and end your videos (for first-time video clients)
4. Nexus Video Team: Use our AI software to automatically identify and clip relevant snippets of your footage, in addition to any that you’ve specifically asked us to clip. Manually review automated clips for quality and adjust as needed.
5. Nexus Video Team: Produce shortform clips in a finished format, including additional graphic elements, subtitles, and music, and send back to you for review.
6. Client: Review the bundle of shortform clips and provide any feedback and requested revisions.
7. Nexus Video Team: Implement revisions to the shortform clips, export finalized video files, and return them to you.
8. Nexus Copywriter (if applicable): Embed finished videos in relevant pieces of web content as needed.

Standard bundles of shortform videos include 5 clips. Our first videos for clients also require slightly more time to produce branded bumpers and establish an overall visual style.

Subsequent videos will be produced more efficiently once we establish shared stylistic expectations–less than 5 deliverable hours for a quick bundle of shareable, engagement-boosting clips!

Examples of Nexus Shortform Video Content

To get a sense of the styles of shortform videos we can produce for your brand, check out this collection of examples:

Style 1: Single-Speaker Webinar Footage + Slide

Ideal for: Straightforward single-speaker webinars distilled into clips of important/shareable talking points

Style 2: Multiple-Speaker Webinar Footage + Slide

Ideal for: Syndicating your co-hosted webinars and panel discussions into packages of repostable content

Style 3: Speaker with No Slides

Ideal for: Any cases where a visual aide isn’t necessary or available–for example, in self-recorded customer testimonials

Partnering with Nexus for Shortform Video

Want to integrate shortform video into your brand’s content marketing strategy? Already hosting (or plan on hosting) digital events that you want to spread far and wide? We can help.

If you’re already a Nexus client, contact your Account Manager to discuss the ways we can add shortform video to your engagement activities. Temporary engagement expansions can also be developed for any larger-scale projects you might have in mind, like repackaging older webinar footage into clips for wider distribution.

No webinars or events on the calendar soon? We can help with that, too.

Through our lead generation campaign packages, we can plan, promote, manage, and host custom webinars on your behalf. Just bring us the idea and your vision for the webinar. We can market it to your list or ours, and we guarantee at least 100 registrants.

Then, use your custom lead generation package to mix and match from a range of other deliverables, including shortform video. We’ll work with you to develop a quarterly strategy, and then you’ll receive fresh lead capture, lead nurture, and sales enablement assets each month.

Have any questions or ideas for how we can support your brand’s lead generation efforts?

Learn more about our video production services or contact us to learn more.

At Nexus Marketing, we pride ourselves on using data-driven strategies to inform our work with partners and clients.

One of our tools is the Keyword ROI Estimating Exercise. This tool enables us to evaluate the potential ROI of an investment in SEO through two lenses:

• Value of Organic Traffic by PPC Cost: This approach helps us quantify the value of organic traffic by comparing it to the equivalent cost of paid traffic. By analyzing the estimated cost-per-click (CPC) for specific keywords, we can calculate how much it would cost to acquire the same traffic through pay-per-click advertising. This allows us to determine the monetary value of organic traffic, demonstrating how much businesses save by ranking organically instead of relying solely on paid campaigns.

• Value of Organic Traffic by Estimated Monthly Revenue: This focuses on calculating the potential revenue generated by organic traffic. We calculate the expected monthly revenue from those visitors by estimating the number of visitors a keyword brings to the site and applying conversion rates (such as 3% visitors to leads and 20% leads to closed deals). This method offers a more direct insight into how keyword rankings translate into actual business outcomes, making it easier for clients to see the real-world financial impact of SEO efforts.

In this blog post, we’ll explain the methodology behind the document.

1. Organic CTR by SERP Position: Why Ranking Matters

When assessing the value of organic traffic, the position of a keyword on the search engine results page (SERP) plays a crucial role. Our analysis leverages industry-standard click-through rates (CTR) by position to determine how much traffic a given ranking will generate.

Here’s a breakdown of the average CTR by SERP position:

This data shows that the first position captures a significant portion of search traffic—28.5% of all clicks.

However, as rankings drop, the CTR declines sharply, with the 10th position receiving only 2.5% of clicks.

This steep drop-off emphasizes the importance of securing top rankings for your keywords. By understanding and applying these CTR metrics, we can estimate the potential traffic volume from organic search based on a keyword’s position, allowing us to calculate the expected value of that traffic for our clients.

2. Understanding Current Rankings

We analyze current keyword rankings, a critical step in the Keyword ROI Estimation Exercise. SEMRush provides real-time data on where a client’s website ranks for specific keywords, including metrics like search volume, keyword difficulty, and competitive insights.

Why Are Current Rankings Important?

Current rankings are a key performance indicator for any SEO strategy. They give us a clear picture of a website’s visibility in search engines and help us identify which keywords drive traffic and which need further optimization.

By consistently monitoring rankings, we can measure the effectiveness of our SEO efforts and make data-driven decisions to improve keyword positioning.

Ranking data also helps us prioritize our SEO initiatives.

For example, a keyword ranked in the top 3 positions is likely generating significant traffic already, but even minor improvements in those rankings can lead to substantial traffic gains. Conversely, keywords ranked on the second or third page have room for significant growth, and targeting these can unlock new traffic streams.

Having a business’ current rankings is the foundation of our ROI estimate.

Step 3: Initial Keyword Research and Preliminary Content Strategy

The third step in our process involves conducting initial keyword research to identify potential topics tailored to your business.

Using tools like SEMRush and insights from our initial discussions, we analyze keywords and group them into relevant keyword clusters.

These clusters represent groups of related terms with common themes or search intent.

Once we have these keyword clusters, we map them to potential content opportunities.

By organizing the clusters into strategic cornerstone content ideas, we can create or optimize pages that have the potential to rank for multiple keywords at once.

Step 4: Tiering Content Based on Engagement Levels and Traffic Value

In Step 4, we prioritize and tier the potential cornerstone content ideas by evaluating two key factors: traffic value and the speed of execution. We determine the traffic value by analyzing the estimated CPC (cost-per-click) for the keywords associated with each content idea. This helps us understand the monetary value of ranking organically for these keywords compared to the cost of driving the same traffic through paid advertising.

Next, we assess how quickly we can take advantage of the opportunity based on the current state of your website and existing content. With this information, we assign each cornerstone content idea to one of three tiers:

• Tier 1: High-value, high-priority content with the most significant potential for immediate traffic and business impact. These topics typically align with high CPC keywords and can be executed quickly.
• Tier 2: Mid-level opportunities that provide solid traffic potential but may take more time to produce or optimize. These are essential pieces of content that will drive value over the medium term.
• Tier 3: Long-term opportunities that are a lower priority but still valuable. These content ideas usually target lower CPC keywords or keywords with more gradual growth potential and are addressed in later stages of the strategy.

By assigning these tiers, we ensure that our efforts are focused on maximizing ROI in a structured, strategic way. It also clarifies which keyword clusters will be tackled first, second, and third, allowing for a phased approach that delivers results at each engagement stage.

Step 5: Calculating Current and Future Traffic Value by Strategy Tier

In Step 5, we quantify your website traffic’s current and potential future value by evaluating current state traffic and future traffic estimates for each strategy tier.

We begin by calculating the current traffic value based on existing organic traffic and its estimated CPC value.

This allows us to understand how much it would cost to acquire this traffic via paid search, giving us a baseline to measure the effectiveness of your current SEO efforts.

Next, we project future traffic estimates by strategy tier.

Using data from keyword rankings, CTR benchmarks, and search volume, we forecast the increase in traffic that can be expected after implementing content optimizations at each tier.

For each tier, we calculate the potential CPC savings by estimating the traffic’s worth if acquired through paid advertising instead of organic search.

This step helps quantify the ROI potential of your SEO strategy by clearly showing the value of improved rankings across different content tiers.

By comparing the current state traffic to the estimated future traffic, we can demonstrate the financial impact of moving forward with a well-defined content strategy, helping you prioritize investment based on expected returns.

Step 5: Estimating Revenue Based on Conversion Rates and Deal Value

In Step 5, we move beyond traffic estimates and calculate the estimated revenue that your SEO strategy can generate.

This is done by factoring in your business’s average deal value, visitor-to-lead conversion rate, and lead-to-close rate.

If you have this data available, we use your actual numbers to provide a precise estimate. However, if this information isn’t available, we rely on industry benchmarks to guide our estimates.

For instance, according to HubSpot’s sales statistics, the average sales close rate was 29% in 2023.

When working with our clients, we see 10 – 50% sales conversion rates based on the solution and industry. Based on three years of data across 50 clients, the average among clients serving a mission-driven sector is 20%, so we’ll use that baseline without the prospect having their own data.

Additionally, data from Geckoboard suggests that the visitor-to-lead conversion rate for B2B websites typically falls between 2.23% and 4.31%.

When working with our clients, we see 1 – 5% visitor-to-lead conversion rates based on the solution, industry, and what a lead is.

Based on three years of data across 50 clients, the average among clients serving a mission-driven sector is clients is 3%, so we’ll use that baseline without the prospect having their own data.

We can calculate potential revenue outcomes for your business by applying these benchmarks.

Here’s how it works:

1. Estimate the number of leads based on your expected web traffic and your visitor-to-lead conversion rate.
2. Estimate the number of closed deals by applying the lead-to-close rate to your total leads.
3. Calculate the total revenue by multiplying your average deal value by the number of closed deals.

This approach allows us to create a clear picture of the financial impact of your SEO strategy.

Whether using your data or industry benchmarks, we can project the revenue potential for each tier of your content strategy, demonstrating the direct business value of optimizing your site for organic search.

Step 6: Finalize and Summarize Results

In the final step, we present the data and insights gathered throughout the keyword ROI estimation process in a clear, visual format, typically in a slide deck.

The slides summarize the key findings, including traffic value estimates, tiered content strategies, projected ROI, and the financial impact of your SEO efforts.

Our goal is to offer a comprehensive strategy overview focusing on measurable outcomes. Each slide highlights critical data points like:

• Projected monthly traffic increases for each engagement level (overview, light, recommended, and accelerated).
• The value of organic traffic is based on PPC cost, helping you visualize the cost savings from ranking organically versus paid search.
• Projected ROI, detailing the estimated increase in revenue based on your conversion rates, deal values, and traffic growth across the different content strategy tiers.

The slide deck serves as the final product of our analysis, ensuring that you have a clear and actionable plan for leveraging SEO to boost your traffic, generate leads, and increase revenue.

It also allows you to make informed decisions about future investments in your SEO strategy by showcasing the value and expected returns over the next 12 to 24 months.

In order to ensure effective execution and streamlined communication across the two teams, we typically implement the following team structure for our engagements.

For the Client, these roles can be executed by the same person.

Nexus Marketing

Account Manager

• Day-to-day point of contact for the Client
• Responsible for: identifying highest value keyword opportunities, developing and overseeing a content and authority building strategy that will drive increase leads to the Client, ongoing project planning, and management of project resources

Copywriter

• Responsible for: conceptualizing, writing, and editing all SEO-optimized content to rank for Client’s highest priority keywords, developing high-quality content for other marketing collateral like email campaigns and downloadable resources

Content Publishing Coordinator

• Responsible for: all off-site outreach and coordination for authority-building and cross-marketing activities, cultivating and coordinating panel and webinar speaking opportunities

Technical SEO Specialist

• Responsible for: identifying, prioritizing, and implementing technical improvements on the Client website that impact rankings performance

Graphic Designer

• Responsible for: all graphic design and video production for Client’s on-site content, off-site partner blog posts, and downloadable resources pursuant to our engagement

Client

Project Sponsor, responsible for:

• Overseeing the engagement from a leadership perspective
• Leadership-level communication and reporting
• Budgeting and management of top-level scope of the project

Project Lead, responsible for:

• Assisting Nexus with disseminating engagement strategy and ensuring implementation

Content Review Lead, responsible for:

• Providing timely feedback on content developed by Nexus, typically within a period of 2 business days
• Providing feedback that balances brand considerations and SEO requirements, understanding that the faster content is published, the quicker we’ll see an ROI