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AI’s Impact on the SEO Content Creation Process

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT, an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to […]

Our Thoughts on Google’s Generative AI Update

In a recent announcement, Google introduced Search Generated Experiences (SGE), a feature that uses Large Language Models (LLM), to provide more detailed search results. This generative AI technology aims to provide more comprehensive, detailed responses to search queries, including conversational prompts. Google has been leveraging AI in search for years, but with SGE, the search […]

Website Relaunch: A Guide for Nexus Clients

You’ve decided to do a site-wide overhaul, but aren’t sure how it will impact SEO. Never fear! We’ve put together a guide to walk you through the critical steps of relaunching your website. If you have specific questions about any of the steps in this list, your Account Manager will be happy to help. What […]

Partner Blog Content Types

Types of Partner Content Branded New Content New educational blog posts written for partners with clear authorship by clients Commonly referred to on the web as a “guest post” or “guest contributor” Helps partners by growing their library of educational content with a new perspective from a client who is an expert on the topic Includes […]