As President of Nexus Marketing, Rafi Norberg is a leading expert dedicated to one core mission: helping businesses grow their revenue by successfully selling into mission-driven sectors. He leads a team dedicated to turning online platforms into tangible business assets for their clients, leveraging relationships with various organizations, bloggers, and influencers to maximize client exposure in niche online spaces
Rafi possesses a unique and deep understanding of the complex buying cycles and trust-based relationships that define the nonprofit, association, and educational landscapes. He specializes in moving beyond generic marketing tactics, focusing instead on building sustainable organic visibility and authority that drives qualified, high-intent leads and long-term growth for Nexus’s clients.
A sought-after voice on the future of digital marketing, Rafi is a regular speaker, author, and podcast guest trusted to demystify the complex challenges facing B2B marketers in the mission-driven space. His thought leadership provides actionable strategies on a range of critical topics.
Rafi has been featured on numerous industry platforms, including the “We Are For Good” and “What the Fundraising” podcasts, where he shares his insights on building a powerful online presence that connects great businesses with good causes.
Before his work at Nexus, Rafi garnered extensive experience as a management consultant at Deloitte’s US consulting practice. This corporate experience, combined with his passion for the mission-driven space, gives him a unique perspective on building scalable, data-driven marketing engines. He holds a Bachelor of Arts in Psychology and Political Science from Emory University.
Highlights AI website builders like Lovable, Bolt, v0, Meno are gaining popularity for their capability to build websites in days instead of months. AI website builders are great for shipping out MVPs or microsites, but it is risky to rely on them for your brand’s core website. Websites built using AI are known to have […]
Google has officially launched its new Search Generative AI performance reports. With this new module available in Google Search Console, we can get better insights into your brand’s AI Visibility on Google’s AI Mode and AI Overviews. Although this module has only been partially rolled out, this is an exciting development since such reports were […]
This May, Google dropped official guidance for the first time in over a year on how they are thinking about rankings within AI search. For B2B firms selling into nonprofits, healthcare, associations, or education, here’s what you need to know. Key Takeaways from Google’s Search Update 1. Core SEO strategies still apply for AI search […]
With the platform seeing over 4 billion active users per month, it’s become clear to all digital marketers that ChatGPT, a generative AI tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to providing high-quality content, […]
At Nexus Marketing, we pride ourselves on using data-driven strategies to inform our work with partners and clients. One of our tools is the Keyword ROI Estimating Exercise. This tool enables us to evaluate the potential ROI of an investment in SEO through two lenses: Value of Organic Traffic by PPC Cost: This approach helps […]
You’ve decided to do a site-wide overhaul, but aren’t sure how it will impact SEO. Never fear! We’ve put together a guide to walk you through the critical steps of relaunching your website. If you have specific questions about any of the steps in this list, your Account Manager will be happy to help. What […]
Starting July 1, 2024, Google will officially sunset its platform Universal Analytics (UA). Unlike last year’s change, which ended data collection in UA properties, data will also no longer be available to view moving forward. This significant change marks the end of an era for one of the most widely used web analytics platforms. Sunset of Universal Analytics While […]
In a recent announcement, Google introduced Search Generated Experiences (SGE), a feature that uses Large Language Models (LLM), to provide more detailed search results. This generative AI technology aims to provide more comprehensive, detailed responses to search queries, including conversational prompts. Google has been leveraging AI in search for years, but with SGE, the search […]
As with any B2B vendor-client relationship, there are times when the fit between our strategies and a client’s evolving needs might not be perfect. When this happens, the Nexus team’s top priority is to ensure your business remains positioned for continued growth and SEO success. However, sometimes we encounter a different scenario: Sometimes, clients with […]
The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) is invaluable, especially for demand generation. The right combination of outbound and inbound strategies can help your business build a robust online marketing journey that reaches and converts more visitors. However, many businesses tend to treat these channels as silos. While the goals of […]
Based in Atlanta, GA, our digital marketing expertise focuses on generating qualified leads, increasing inbound revenue opportunities, and optimizing return on investment.