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At Nexus Marketing, we pride ourselves on using data-driven strategies to inform our work with partners and clients. One of our tools is the Keyword ROI Estimating Exercise. This tool enables us to evaluate the potential ROI of an investment in SEO through two lenses: Value of Organic Traffic by PPC Cost: This approach helps […]
You’ve decided to do a site-wide overhaul, but aren’t sure how it will impact SEO. Never fear! We’ve put together a guide to walk you through the critical steps of relaunching your website. If you have specific questions about any of the steps in this list, your Account Manager will be happy to help. What […]
With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT, an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to […]
Starting July 1, 2024, Google will officially sunset its platform Universal Analytics (UA). Unlike last year’s change, which ended data collection in UA properties, data will also no longer be available to view moving forward. This significant change marks the end of an era for one of the most widely used web analytics platforms. Sunset of Universal Analytics While […]
In a recent announcement, Google introduced Search Generated Experiences (SGE), a feature that uses Large Language Models (LLM), to provide more detailed search results. This generative AI technology aims to provide more comprehensive, detailed responses to search queries, including conversational prompts. Google has been leveraging AI in search for years, but with SGE, the search […]
As with any B2B vendor-client relationship, there are times when the fit between our strategies and a client’s evolving needs might not be perfect. When this happens, the Nexus team’s top priority is to ensure your business remains positioned for continued growth and SEO success. However, sometimes we encounter a different scenario: Sometimes, clients with […]
The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) is invaluable, especially for demand generation. The right combination of outbound and inbound strategies can help your business build a robust online marketing journey that reaches and converts more visitors. However, many businesses tend to treat these channels as silos. While the goals of […]
When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. How do we track and communicate progress in traffic, keyword rankings, and lead generation? Let’s delve into this. Live Google Data Studio Dashboard Shortly after you kick off your engagement with Nexus, you’ll gain access […]
Take center stage and host an epic panel on NXUnite! With custom panels, you have the freedom to bring your vision to life. Whether you have a specific topic or a dream team of panelists in mind, get ready to seize the spotlight and create your ideal panel: Choose a topic that perfectly aligns with […]
Based in Atlanta, GA, our digital marketing expertise focuses on generating qualified leads, increasing inbound revenue opportunities, and optimizing return on investment.