Client & Industry Resources Archives

Beyond A/B Testing: Practical Conversion Rate Optimization Strategies for Low-Traffic Sites

July 6, 2026/in Client & Industry Resources/by David Myers

Conversion rate optimization (CRO) is a data-driven process of continuously improving interfaces and experiences to turn more website or app visits into customers. In other words, maximizing the value of your site’s traffic.

Often, CRO is mistaken as being synonymous with A/B testing. Or, businesses might think that CRO requires tightly constricting all possible user actions on a page. Even more businesses think that CRO is a one-time practice that can be done via “quick hacks” from blogs, ebooks, or podcasts.

These aren’t bad starting points for exploring CRO for your business! However, it’s limiting to think that CRO is just about testing, and risky to expect that one-time hacks will drive up your revenue.

We offer CRO services and data-driven, iterative optimization practices that drive scaling value — but if you’re new to CRO, concerned about its effectiveness for smaller brands, or curious about first steps, where do you start?

This quick guide explores CRO and tactical ways to build an ongoing optimization practice for your business, even if you receive relatively low traffic volumes. We’ll cover:

The Basics of CRO
The Challenge of Sample Size
5 Steps for Low-Traffic CRO

The Basics of CRO

Regardless of whether you’re working with an agency or doing CRO in-house, the core CRO process will include three basic steps:

Diagnosis
Problem identification
Problem solving

Depending on who you consult, there could be many variations in how these three basic steps are executed. But, in essence, it all comes down to understanding what’s happening on your website based on the data you see, defining the problem you need to solve to help visitors (and prospects) complete the expected action, and then finding a solution to that problem.

Here’s a closer look at each step:

Diagnosis
- It’s difficult (and not recommended) to optimize blindly, so this crucial first step involves making sense of the data you have within reach — analytics, heatmaps, session recordings, CRM data, etc. As much as possible, use at least two data points to help you build a better understanding of what, how, or why things are happening.
- Look for patterns and, following Twyman’s Law, be skeptical of any good, interesting, or different data you see. “Any figure that looks interesting or different is usually wrong.”
- Go through the website as if you’re a customer trying to solve a problem or find information. Compare the real journey to how the UX was designed and how actual users engage with the site during session recordings. Was there a striking difference?
Problem Identification
- From your diagnosis, list down all the difficulties and issues you encountered. Are there issues that can be segmented together, pointing to root problems? Is it a functional problem with the site or a clarity problem with the layout, language, or design?
- When you identify a problem, also categorize whether or not it’s something that must be fixed immediately (like functional issues or incorrect information) or something that should be tested. This will help you prioritize the actions you need to take.
- Remember that some tests can’t happen concurrently without diluting the other running experiments and that immediate fixes would still take up web development resources, so plan accordingly.
Problem Solving
- The most common way businesses solve a concern is by immediately shipping out a change or testing a potential solution first. This step is the reason people most often confuse CRO with A/B testing, since these tests are a common method for identifying best-fit solutions to identified problems.
- Regardless of how you want to approach your problem solving, be sure to tag the changes made and/or ideas tested based on their purposes. Document all key learnings from them. This way, you’ll get a sense of the direction you’re going for and you’ll always gain something actionable even if the test ultimately fails to solve that specific problem.

The Challenge of Sample Size

These three basic steps are easier to put into action on a website with a decent amount of traffic. This is because more traffic makes it easier to establish patterns, test ideas, and confidently say that a change did or did not make an impact.

What if you’re concerned

For niche businesses, including mission-driven B2B brands, average monthly traffic is likely quite lower than what a medium to large B2C brand might see. And for any smaller brand, site traffic is expensive and can be a luxury.

You might not have the budget to pull in more people to your site through paid campaigns, or you could be relying solely on organic efforts, which still costs money and resources to support.

Unfortunately, for a standard fixed horizon A/B test to be trustworthy, it needs enough traffic volume to achieve statistically significant and high confidence results. Here’s a quick illustration of why this is the case:

Example A: Pre-test analysis with an ideal test page (enough traffic to get statistically significant and high-confidence results within 6 to 8 weeks)

Example high-traffic A/B test

Minimum detectable effect (MDE) estimations tells us how much impact our tested page variation needs to have to get a significant result. It essentially represents the size of the improvement your new page variant needs to achieve for you to mathematically prove it was the cause of the success. Commonly, this should be less than 20% depending on the scale of the change you plan to run through a 6- to 8-week test.

Example B: Pre-test analysis from a low-traffic web page tells us it’s not viable to do an A/B test based on the MDE and the duration.

Example low-traffic A/B test

In this case, the MDE is too high and would risk generating false negative or false positive results.

But while it’s more challenging to execute the core steps of CRO for a low traffic website, that doesn’t mean low-traffic sites can’t do CRO. The best time to do CRO isn’t when you have the traffic, but as early as you possibly can.

Building a high-converting site can pay dividends as your traffic grows over time.

Think of it this way: Waiting until you’ve already grown your traffic to start optimizing means you’ve likely left a ton of conversions and value on the table along the way. It’s possible to adapt your approach to your current circumstances and iterate as you go.

In the CRO space, the standard rule of thumb for minimum monthly traffic is around 20k-40k sessions per month to yield high-confidence test results.

However, we’ve found 10k sessions per month to be feasible and still drive meaningful benefits when paired with a tailored approach.

The B2B High-Value Factor

When starting with CRO, it’s helpful to remember the outsize impact that improvements can make for B2B businesses.

Remember, you aren’t chasing millions of clicks.

If you have low traffic but high contract values, a single extra conversion from the five ideal buyers visiting your site this month could completely fund your marketing budget for the quarter. Every single visitor can count exponentially more.

5 Steps for Low-Traffic CRO

1. Understand your data.

You don’t need a sophisticated tool to start your CRO analysis.

If all you have is Google Analytics, a heatmap tool like MS Clarity (which is free!), and a spreadsheet with all your leads, start with those data sources. You’ll just need to understand how they relate to each other because they have different data collection methods and purposes.

With your available data, try these steps:

Take an overall website health assessment.
Look for the top 3 pages with the most traffic, and where most of the traffic is coming from — referral, organic, email, etc.
Consider any nuances with intent and behavior. Why these pages, and why these sources? This will help you more effectively analyze your MS Clarity session recordings and heatmap data and look for patterns.
Note any expected and unexpected behaviors in your MS Clarity data. Then, determine how your observations could be shaping the number and quality of leads that you currently see from these pages.

2. Talk to your customers.

This is the most direct way to get feedback, and the insights can be invaluable.

One of the best data points to collect is what almost stopped customers from doing business with you. If a pattern emerges, add it to the problems identified and find a way to solve it.

Here are three questions that can help reveal the reasons prospects aren’t converting:

“What persuaded you to purchase from us?” — This reveals your strongest message and brand characteristics.
“Which other brands or options did you consider before finally choosing us?” — This reveals your true competitors. Your perceived competitors might be different from a consumer’s perspective, so this becomes an opportunity to review (but not copy) what they’re doing.
“What almost stopped you from buying our services or product?” — This reveals the biggest friction point that customers actually encountered in their journey.

If directly asking your customers is challenging, make the most out of your sales and any client-facing teams. They talk directly to your customers and have firsthand experience of their confusions and frustration points.

Document all the identified pain points along with how your team usually counters them to still close the sale or appease the client. These pieces of information are incredibly valuable for improving copywriting and clarity on your site.

3. Explore alternative and non-A/B test designs.

Testing a solution is thankfully not limited to just A/B tests — if it were, CRO might be impossible for low-traffic sites.

However, there are plenty of alternative data collection and testing methods that can work for lower-traffic sites.

Other common approaches to CRO for low traffic sites are user testing, surveys, focus group discussions, and method marketing. These can all help you learn more about your clients and their buying journeys straight from the source.

If you’re still keen to conduct technical testing despite low traffic volume, you have options. I explored this topic in-depth for Experiment Nation in this presentation:

To summarize a few of the most actionable routes you could take to run CRO tests on a low-traffic site:

Limited A/B tests constrained to upper level conversions or key events. Measuring your test based on form starts instead of form completions will likely increase the volume and power you have. This could be helpful for low traffic sites that follow a multi-step conversion funnel.
Before and after testing. This approach allows you to ship changes based on your problem-solving idea while using your pre-existing data as the baseline. You’ll see the difference between the experiment results and what you’d expect using CUPED analysis (a statistical method that filters out background noise to show true performance). Just be ready with a backup of the old page in case something goes wrong so it’s easy to switch back.
Go-for-it or do-no-harm tests. This is probably the most straightforward CRO test for any site. The experiment design assumes that there is really no downside in doing the test and there is no detrimental effect if you lose. In using this as your experiment design, you simply calculate your sample size and test duration then decide based on raw conversions rather than the typical conversion rate

4. Set up guardrails.

Guardrails are metrics that act as protective boundaries or early warning systems to your test. This will tell you when it’s time to pause or stop and redesign the test because you’re doing more harm than good to your user experience or backend performance.

Sample guardrails could be exit rates should not exceed 80% in doing this test or page load time should not slow down to 10 seconds. If you hit your guardrail metric, pause and rethink your approach.

5. Don’t stop testing and learning.

Because you’re running on low traffic volume, it’s difficult to be sure that the results you get from tests are truly repeatable. Even after you have completed a test and decided that it made a positive impact enough to make the changes permanent, always monitor the performance.

Repeat the test setup as needed to help you make more strategic decisions. More importantly, document your learnings. It’s possible to see a different outcome over time, so it’s vital to know what made the test perform that way.

Whether a test shows positive or negative results, there is always something to learn to inform your business strategy and decisions.

At the end of the day, our goal is to find the middle ground between what your business wants to achieve and the problems your customers want to solve or a pain they want to alleviate.

Your traffic volume should never stop you from improving your website and overall experiences to serve customers better. You just need to be more creative with how you approach it.

Need help with your conversion rate optimization program? Nexus Marketing offers CRO services focused on helping mission-driven brands that serve niche audiences (and often see lower-than-average traffic volumes) turn more of their website traffic into actual leads and sales.

Ask us how we’d approach your website’s CRO program, and we can provide some preliminary observations and recommendations.

Already a Nexus client? Reach out to your account team to learn more about our CRO services.

Happy optimizing!

About the Author

Carla Quizon, CRO Lead, Nexus Marketing

Former Head of Client Success Management and CRO at a performance marketing agency, Carla democratizes conversion rate optimization for B2B websites with specialized ICPs and lower traffic. Over the last five years, she has been developing frameworks that prove smaller organizations can also leverage professional data-driven experimentation to inform their strategies.

Why Linkedin and YouTube are key to winning in AI search

Why LinkedIn & YouTube are Key to Winning in AI Search

May 15, 2026/in Client & Industry Resources/by David Myers

The way mission-driven organizations find professional services is changing fast.

For a long time, the goal was simple: rank on the first page of Google for the right keywords. While that still matters, we’re seeing a clear shift toward Generative Engine Optimization (GEO).

Today, your brand needs to do more than show up in a list of links; it needs to be the answer that AI engines like ChatGPT, Gemini, and Perplexity recommend directly to their users. How?

Becoming an authority trusted by LLMs requires a broader digital footprint than a standard blog can provide. AI models look for consensus across the web to learn who the real experts are.

To win in this new environment, your brand needs a coordinated, multichannel strategy. Here’s what we’ll cover in this crash course:

Why AI Engines Crave Multichannel Content
The Platforms Driving AI Citations
- LinkedIn
- YouTube
Bridging the Multichannel Gap
The Nexus Approach

Why AI Engines Crave Multichannel Content

Large Language Models (LLMs) like ChatGPT Search, Perplexity, and Google’s AI mode behave differently than traditional search engines.

They’re designed to summarize and recommend the most credible “entities” in any given space. When your brand only exists on your own website, you’re providing a single data point. AI models typically require multiple, consistent signals across different platforms to verify that your brand is a trusted authority.

This is where multichannel content becomes your strongest competitive advantage.

By appearing on LinkedIn, YouTube, and other high-authority domains, you train these AI models to recognize your expertise. And the more places your original thought leadership appears, the higher the confidence score the AI assigns to your brand.

The Platforms Driving AI Citations

AI models do not treat all websites equally. They prioritize platforms where original, human-led discussions take place.

According to 2026 data from Semrush, a few specific domains dominate the citation landscape:

Reddit.com: 11.29% citation rate
LinkedIn.com: 11.03% citation rate
YouTube.com: 8.77% citation rate

If your marketing strategy ignores owned external channels like these, you’re essentially invisible to the engines that organizations are using to make buying decisions.

Reddit can be challenging to master at scale and can be less impactful for some B2B brands than others. Your presence on LinkedIn and YouTube, however, is entirely within your control and can play important roles in B2B buying decisions.

LinkedIn: Establishing Professional Authority

LinkedIn is currently one of the most important channels for training AI on your B2B brand identity. However, the AI engines can be very selective about what they choose to cite from the platform:

The Importance of Originality

Data shows that roughly 95% of LinkedIn citations across ChatGPT Search, Perplexity, and Google AI come from original posts. Reshared content is almost never recommended by AI. To be cited, your brand must lead the conversation with its own unique insights.

Action items:

Create a LinkedIn newsletter for your brand or post Pulse articles.
To save time and reinforce your messaging, consider repurposing new or existing thought leadership (like reports, op-eds, and high-value blog content) into new versions for LinkedIn.

Posting Consistently

The most frequently cited pages on LinkedIn typically post five or more times per month. This steady flow of content provides the “freshness” signals that AI models use to determine which brands are active industry leaders.

Action items:

Establish a consistent publishing cadence, aiming for 5+ posts per month.
Try to create a mix of long-form thought leadership content, infographics, text posts, and occasional reshares of content from leadership, employees, and other organizations.

YouTube: Building Multimodal Trust

YouTube serves as a multimodal anchor for your brand’s visibility.

AI engines do more than just index the video title; they crawl high-fidelity transcripts to understand the depth of your expertise. By hosting webinars or sharing expert-led video guides, you provide structured data that AI models can easily summarize and cite.

This creates a powerful cross-reference signal. When an AI finds your insights in a whitepaper, on a LinkedIn article, and in a YouTube video, it confirms your status as a multichannel authority.

Action items:

Determine the lowest-friction ways to begin producing video content for your brand.
If you already produce webinars, consider posting them on YouTube, and be sure to use optimized titles and descriptions that clearly explain the content and why it’s valuable.
Repurpose webinars into shortform clips of key insights that can be posted as YouTube Shorts and on LinkedIn.
If possible, begin producing net-new video content for YouTube and your website, or partner with an agency (like Nexus). Even simple talking head footage with basic titles, graphics, and animation can make an impact.

Bridging the Multichannel Gap

Many brands struggle with establishing expertise across channels. This happens when a company has strong technical SEO and a functional sales machine, but lacks the fresh thought leadership that AI engines need to see.

Without a dynamic presence across multiple channels, your brand can feel static or outdated to an AI crawler.

Multichannel content—such as LinkedIn articles and carousels, educational videos, reports, interactive infographics, and more—ensures that your brand remains relevant and recommendable as the search landscape evolves.

The Nexus Approach: Syndication

We help our partners move beyond scattershot marketing and toward a centralized content system that .

Our strategy uses a syndication model to build sustained authority:

Anchor Assets: We start with a high-value piece of proprietary thought leadership content, like a custom industry report, an SME interview, or a produced webinar.
The Content System: We then syndicate that anchor into a suite of related assets, including LinkedIn Pulse articles, email streams, and short-form videos.
Building Momentum: This steady flow of cohesive content empowers your team to close deals faster while training AI models to recommend your brand.

The shift toward AI-driven search is a major opportunity for brands that are ready to lead. By focusing on original, multichannel authority, you can ensure your brand is the one being recommended by the engines of the future.

Curious how we can support your multichannel goals?

Contact us or reach out to your Nexus account team — we can compile custom recommendations, competitor analyses, and examples to show you what this strategy would look like in action for your brand.

If you’re already a Nexus client, we can also identify ways to integrate multichannel content syndication into your current monthly activities.

How to identify sales funnel leaks with HubSpot

The 15-Minute Pipeline X-Ray: How to Use HubSpot to Identify Funnel Leaks

May 4, 2026/in Client & Industry Resources/by David Myers

Executive Summary

For RevOps teams, plugging funnel leaks is often more impactful than increasing lead volume. This guide details a tactical, 15-minute HubSpot diagnostic to identify stagnation in the MQL-to-SQL handoff and restore pipeline velocity.

The Revenue Gap

Here’s a hard truth: A healthy volume of Marketing Qualified Leads (MQLs) is a vanity metric if those leads never reach your revenue reports.

For many B2B organizations, the transition from Marketing to Sales is a high-risk “black hole” where hard-won momentum disappears. These gaps aren’t always data errors. They can represent significant wasted acquisition costs and missed revenue targets.

And in mission-driven sectors, buyers are often particularly risk-averse. Your nurture process must be intentional.

When a lead stalls in your CRM, it often signals a breakdown in the consistency and expertise needed to move a professional buyer forward. To fix the funnel, you have to see it clearly.

This 15-minute “X-Ray” exercise uses specific HubSpot views to move beyond surface-level metrics and pinpoint exactly where your deals are stuck.

What You’ll Need to Get Started

Before running this diagnostic, ensure your HubSpot instance is configured for data integrity:

HubSpot Professional or Enterprise: You’ll need advanced reporting features in the Marketing and Sales Hubs.
Standardized Lifecycle Stages: These must be mapped correctly from Lead to Closed-Won to track transitions.
Configured Lead Status Properties: These are essential for tracking the specific steps of sales follow-up.
A Defined MQL-to-SQL Handoff: Clear internal workflows are required to create the consistency needed between departments.

6 Steps to Diagnose Pipeline Stagnation

1. Run a Velocity Check

Use the Stage Discovery Report in the Sales Analytics tool to monitor the Time in Stage property. This lets you see how quickly leads are moving through your pipeline.

If leads are sitting in Discovery or Evaluation for more than 30 days, they aren’t just resting—they’re getting colder and increasingly unlikely to re-engage.

In today’s B2B environment, speed is a primary competitive edge. Stagnation at these middle-of-funnel stages usually indicates a friction point where the buyer hasn’t received the necessary information to de-risk the decision.

Use this report to identify the specific stage where your average “Time in Stage” exceeds your typical sales cycle.

2. Bridge the Handoff Gap

Compare your Lead Status vs. Lifecycle Stage reports to find where the handoff is failing. This is often where the most significant revenue is lost.

Think of it this way: The “truth” of your funnel lies in the discrepancy between marketing’s view and the sales team’s reality.

Look specifically for leads marked as MQL or SQL where the Lead Status remains “New.” If a lead sits in the “New” status for more than 48 hours, it suggests the handoff is broken. This gap often points to a lack of alert visibility for sales reps or a lack of accountability in the transition from marketing automation to human outreach.

3. Monitor Your SLA (Service Level Agreements)

I recommend setting up a Time to First Action report to measure how quickly your team responds to fresh interest.

This can be done by using a simple workflow to date-stamp the moment a lead hits SQL and comparing it to the date of the first recorded sales activity.

Remember, consistency is what builds trust with buyers. A delay of even a few hours can significantly drop conversion rates. By actively measuring this “speed to lead,” you can identify if your team is reaching out while the prospect’s interest is still active (or if you are following up after the window of opportunity has closed).

4. Conduct a Closed-Lost Forensic

Don’t simply archive lost deals—treat them as primary research.

To do this effectively, ensure the Closed-Lost Reason is a required property for your sales team. This ensures that every deal that falls through leaves a trail of data you can use to adjust your strategy.

Analyze these reasons to find recurring patterns.

Is the issue consistently “Price,” “Competitor,” or “Timing”? If “Timing” is the dominant reason, your marketing-to-sales transition may be happening too early. This insight allows you to refine your lead scoring and ensure you only hand over leads that are truly ready for a sales conversation.

5. Spot the Engagement Gap

Filter your contacts by Last Engagement Date vs. Last Sales Activity.

This view often reveals high-fit leads who are actively on your site, consuming content right now, but have zero recorded sales calls or emails in their history.

These prospects are your most immediate opportunities. They are currently “self-educating,” but the lack of sales contact suggests they have been abandoned by the process. By surfacing these gaps, you can prompt your sales team to re-engage with these leads while they’re actively researching your services.

6. Measure the Impact of Your “Anchor Assets”

Use Multi-Touch Attribution Reports—specifically the Linear or U-Shaped models—to see which case studies, whitepapers, or demo videos appear in the journey of “Closed-Won” deals.

This moves your reporting away from vanity views and toward tangible pipeline impact.

To drive the greatest impact, your marketing needs to double down on content that actually drives sales.

Taken a step further, this means that if your top-performing “Anchor Assets” aren’t being utilized by Sales during the handoff or late-stage negotiations, you’re missing a primary tool for proving expertise. Use this data to prune content that doesn’t move the needle and prioritize the resources that do.

The RevOps Bottom Line

The aim of this diagnostic isn’t just to clean up data. It’s about identifying the friction points that prevent your team from closing deals.

By fixing these leaks at the most expensive part of your funnel—the handoff—you’ll move from a reactive strategy to a proactive, revenue-focused operation. Fixing a 5% leak here can be faster, more cost-effective, and just as impactful (if not more) as doubling your top-of-funnel traffic.

If you have any questions about this guide or want to learn more about how Nexus can support or enhance your RevOps systems, please check out our HubSpot services or contact us for a custom consultation.

Happy HubSpotting! 🧡

About the Author: Sarah Medilo, CPQC

Sarah Medilo is the Client Journey Specialist and RevOps Lead at Nexus Marketing, where she blends strategic rigor with a practitioner-first approach to GTM systems. With over two decades of experience working with global tech giants like Apple, Adobe, and Autodesk, Sarah has earned a reputation as the “glue” between complex CRM technology and the people who use it.

She previously led the top HubSpot Diamond Partner agency in the Philippines and served on the HubSpot Partner Advisory Council. A Gallup-certified Strengths Coach, Certified Positive Intelligence Coach (CPQC), and an award-winning AI agent builder, Sarah is passionate about humanizing RevOps—moving teams away from “dirty data” and toward a culture of high-adoption, empathy, and sustainable growth. When she isn’t auditing funnels, she’s likely experimenting with new AI solutions or advocating for better emergency preparedness through tech.

Designing for Trust: Visual Cues that Close Deals

April 29, 2026/in Client & Industry Resources/by David Myers

In the mission-driven world, buyers have become increasingly risk-averse.

When a Director of Development looks at your software, they’re comparing features, sure. But they’re also scanning for visual proof that your organization is stable, compliant, and built for the long haul.

This means that design is your primary “trust signal,” your first chance to make an impression worth remembering. If your visuals are fragmented, you risk looking unpolished and signaling that you’re a risky investment.

In fact, the feeling of being “safe signing a contract” has remained the #1 decision driver for winning B2B business for three years running. Honing the look and consistency of your multichannel content pays off.

This crash course explores how to use strategic design to prove your brand is the safe, authoritative choice your prospects need.

Here’s what we’ll cover:

Establishing Organizational Maturity
Consistency = Reliability
Visual Cues for the Buying Group
Making ROI Irrefutable

The Anchor: Establishing Organizational Maturity

In the Nexus content and design framework, we prioritize the Anchor Asset—a high-value piece of intellectual property, such as a flagship whitepaper, industry report, or technical deep-dive.

A high-end Anchor Asset provides the evidence that buyers need to build trust and see your brand as authoritative and dependable.

There are a few reasons why this tactic works:

New Standards: The bar for thought leadership is higher than it has ever been, making table-stakes quality a requirement for entry.
Becoming the Incumbent: Being seen as an active thought leader is the #1 reason existing suppliers retain their business when challenged by competitors.
Signaling Authority: A well-designed report with custom data visualizations and SME interview pull-quotes signals that you’ve invested time and resources into understanding your audience, moving you from another vendor to a true strategic partner.

Try this example. Imagine you sell volunteer management software. Instead of a generic sales flyer, you produce a “2026 National Volunteer Engagement Report.”

By featuring professional typography and clean, branded layouts, the report signals organizational maturity that a simple blog post cannot match. The report starts all kinds of conversations and creates opportunities to spread your thought leadership far and wide.

Consistency = Reliability

In the B2B world, consistency is a visual proxy for dependability.

According to the report cited above, “being dependable” is a top gap where brands fail to meet buyer expectations. When your marketing materials are fragmented, you are effectively taxing your prospect’s brain, forcing them to reconcile different visual identities while they are trying to evaluate your solution.

Winning brands in 2026 are finding an edge through buyability—making it easier for buyers to understand, trust, and purchase a solution. To understand why this matters, let’s look at two hypothetical scenarios:

The Frankenstein Brand (A Study in Risk)

Imagine a nonprofit Executive Director who just finished reading your authoritative, high-end “2026 Industry Trends” report (your Anchor Asset). They are impressed and forward the resource to their Board of Directors.

A week later, your sales team sends over a follow-up presentation deck. However, this deck was created as a one-off Random Act of Content. It uses a different font, a different color palette, and low-resolution stock photos that don’t match the sophisticated style of the original report.

This visual drift creates an immediate sense of unease. The prospect wonders: “If their marketing is this disorganized, what does their implementation process look like? Is my data safe with them?”.

You lose the #1 decision driver for winning B2B business: the feeling that it is safe to sign a contract with your brand.

The “Single Visual DNA” System (A Study in Trust)

Now, imagine that same prospect interacting with a brand that utilizes a cohesive Content System.

You take a specific chart from your Proprietary Data report. That exact chart—using the same stroke weights, data visualization colors, and iconography—is repurposed into a LinkedIn carousel post and a branded webinar title card.

When the prospect sees that same data-point across three different channels, your brand authority is reinforced. This consistency establishes your organization as a professional entity worth citing and following.

By making the buying journey easy through visual cohesion, you can shorten your sales cycle by 31% and see a 14% uplift in the average dollar value of the opportunity.

Visual Cues for the Buying Group

In the nonprofit sector, B2B deals are rarely closed in a vacuum. They’re decided by committees and diverse buying groups.

Strategic design acts as a silent advocate in those meetings, providing the visual proof your internal champion needs to move the group from initial awareness to an executed contract. The impact of getting this right can be significant:

Shortening the Sales Cycle: Brands that provide an excellent buyer experience close business 31% faster, saving up to four months of decision time compared to poor performers.
Increasing Deal Value: A ten-point improvement in your brand’s experience score correlates with a 14% uplift in the average dollar value of an opportunity.
Reach through Reputation: High-end design builds brand reach, making it easy to convince colleagues of your brand’s credentials before a single sales call even takes place.

This approach requires moving beyond generic PDFs and equipping your champion with a cohesive Sales Enablement Portfolio.

For example, imagine providing your contact with a slide deck specifically designed for a finance committee review. This deck would mirror the visual DNA of your high-value Anchor Asset, using consistent typography and clean iconography to signal organizational maturity. You might include a one-page Impact Summary that uses branded data visualizations to highlight projected ROI, such as a bold call-out box illustrating a 20% reduction in donor churn. A professionally designed Buyer’s Guide or Objection Guide can proactively address board-level concerns regarding implementation timelines and tech-stack compatibility.

When these materials look as stable and polished as the nonprofit’s own mission, you remove the friction that keeps deals from closing.

Data Visualization: Making ROI Irrefutable

In a market where buyers are increasingly risk-averse, simply promising impact is no longer enough.

You have to provide visual proof that your service adds financial value. Strategic design helps you transform complex financial arguments into irrefutable evidence.

Clean data visualization is the ultimate form of transparency. By moving beyond walls of text and using a consistent style, you satisfy the board’s need for evidence without forcing them to hunt for it.

How to use visualization to shorten your sales cycle:

Highlight ROI at a Glance: Instead of burying results in a paragraph, use bold, branded call-outs. For example, a chart could illustrate a 30% increase in average gift size over six months.
Prove Dependability: Use line graphs to show trending improvements, such as a 25% boost in donor retention.
Demonstrate Buyability: Visually showing exactly how your software connects to their existing CRM and accounting tools provides the immediate reassurance boards need to feel safe signing a contract.

By evidencing your expertise through professional data, you position your brand as a transparent partner rather than just another vendor.

Designing for trust is not a vanity project. It’s now a necessity for mission-driven brands selling in an increasingly risk-averse environment where trust remains the single biggest differentiator between winning and losing.

After all, brands that offer an “excellent” buying experience close deals 31% faster—saving up to four months of time compared to poor performers—and see a 14% uplift in individual contract value. Furthermore, because brands seen as active thought leaders are twice as likely to be highly trusted, your Anchor Asset serves as the most powerful safety signal in your sales arsenal.

Let us know how we can help — the Nexus team can build a custom content strategy for your brand that takes your trustworthiness to the next level. Learn more about our services or contact us to grab time to chat.

WebP vs. JPG vs. PNG: What’s the Best Image Format for SEO?

February 12, 2026/in Client & Industry Resources/by Alden Rodgers

As organic search continues to evolve, users increasingly expect a rich, visual experience. Search engine features, like Google Search Live and Lens, incorporate visuals directly into the search experience. If you want your content to keep up, you need to get serious about graphic design.

But there’s a delicate balance to strike when it comes to images for SEO. While high-quality visuals engage users, they can also be the primary culprit behind sluggish page speeds and poor Core Web Vitals. Unoptimized images can cause performance issues that frustrate users and signal to search engines that your site is suboptimal.

In this guide, we’ll break down everything you need to know to optimize your site for both speed and style. Here’s what we’ll cover:

Image SEO FAQs
A Comparison of Image Formats for SEO
Nexus’s Approach to Using Images in SEO Content

FAQs About Image SEO

Want a quick rundown of image SEO? Here are the highlights:

Why Are Images Important for SEO? They boost user engagement, add context, and take up valuable search real estate.
What Types of Images Should SEO Content Include? There are two main types: featured (or blog hero) and supplementary images.
What Best Practices Should Images Follow for SEO? Above all, compress image files and ensure they’re properly sized! Mobile responsiveness is also key for helping visitors navigate your website, regardless of the device they’re using. Enable lazy loading, use descriptive file names and alt text, and incorporate your branding.

Let’s break down the answers to these commonly asked questions in more detail below.

Why Are Images Important for SEO?

Images do more than just make a page look “pretty.” From an SEO perspective, they serve a few main purposes:

Boost user engagement: Visuals like images and videos make content more engaging, keeping users on the page longer and reducing bounce rates.
Provide context: Relevant images help readers retain information and signal your content’s value to Google.
Take up search real estate: Optimized images can rank in Google Image Search, providing an additional stream of organic traffic to your site.

What Types of Images Should SEO Content Include?

Broadly speaking, there are two main image types used in SEO content:

Feature images: For blog content, this image is the “face” of each post. Feature images appear on your main blog roll and social media previews. A strong featured image should be eye-catching, branded, and high-resolution to entice clicks.
Supplementary images: These are the visuals found within the body of your text, whether that’s in keyword-optimized blog content or scattered throughout your product and service pages. From custom charts to relevant stock photography, these images add visual appeal and break up long sections of written content, making the reading experience feel less like a chore and more like a resource.

What Best Practices Should Images Follow for SEO?

Hot take: Choosing the right image format isn’t actually the most important part of optimizing images on your website. Beyond file format, your images need to follow a specific set of technical standards to satisfy search engine crawlers:

Compression: Large files kill page speed. Always use a tool to compress your images to strip away unnecessary data without sacrificing visual clarity.
Proper sizing and responsiveness: Again, large files kill page speed. Consider where an image will be placed on your website before uploading it, and ensure the image size matches its display dimensions. Also, make sure images are mobile-responsive so the content adjusts to the page visitor’s device.
Lazy loading: Your website should tell the browser to load images only when the user scrolls down to them, rather than loading them automatically. This practice speeds up initial page load times, which improves the user experience.
Descriptive file names: Avoid generic titles like “image1.jpg.” Use keywords that describe the image, such as “nonprofit-marketing-strategy-diagram.webp.”
Alt text: Screen readers and search bots use alt text to give users a brief description of the image. Make it highly descriptive and include your target keyword where it feels natural.
Branding: Consistent use of colors, fonts, and logos on your custom graphics helps build brand authority and makes your content instantly recognizable across platforms.

Why Does Image Format Matter?

The best practices above are our recommended approach to using images in your SEO content. However, that’s not to say that image format doesn’t matter—it does!

First of all, some file formats are naturally larger than others, meaning they can impact page performance regardless of your efforts to compress them.

Also, some image formats make images look clearer than others because of how they compress files. For example, JPG files use lossy compression, which discards excess data from a file to reduce file size. If it throws out too much data, this file format can make your images look low-resolution. PNG files, in contrast, use lossless compression, which rewrites the file to shrink the image without losing any data. This way, your image looks crystal clear without slowing page load speed.

Just keep in mind that the ideal image format can vary depending on your browser, content management system (CMS), and other factors.

How Does AI Impact Image SEO?

AI is now integral to the search experience. As a result, many digital marketers lean on AI tools for content creation. But does this apply to image generation?

At Nexus Marketing, we view AI-generated images as a tool for expansion, not a shortcut. While AI can support the brainstorming process, high-stakes brand assets should always be conceptualized, designed, and vetted by real people before going live.

Remember: AI in SEO isn’t going anywhere, but quality and relevance to your audience are still the most important factors in content creation!

A Comparison of Image Formats for SEO

Here’s how the most popular image formats stack up:

1. AVIF

AVIF is the newest format on the block, derived from the AV1 video codec. It offers 20-30% smaller file size and better image quality than other image formats. However, some older browsers still struggle to render AVIF correctly.

SEO impact: For content with heavy visual demands, AVIF is the ultimate way to maintain high-quality images without the penalty of a slow site.
Verdict: If your CMS supports it, use AVIF for your most prominent hero images and featured graphics to squeeze out every bit of performance.

2. WebP

Developed by Google, WebP was designed to deliver smaller, faster images on the web. WebP images typically result in file sizes that are 25–35% smaller than their predecessors.

However, despite offering superior compression, WebP files are best used on a case-by-case basis. Not every CMS supports this format natively, and adding more plugins to a website just to handle images can sometimes be counterproductive. It can also be difficult to view WebP files unless they’re uploaded to your website, which can complicate the content creation process if you want to insert the file into a Google Doc draft or Microsoft Word document.

SEO impact: By significantly reducing the “Total Byte Weight” of your page, WebP directly improves your Core Web Vitals, specifically the Largest Contentful Paint (LCP) metric.
Verdict: WebP is a solid option for large, sitewide elements (headers/footers), but check CMS and browser compatibility before using it.

3. JPG/JPEG

JPEG has been the backbone of the internet for decades. It excels at displaying complex photographs with thousands of colors and subtle gradients.

However, this format uses lossy compression. You may be able to scale the quality down (usually to 70–80%) to save space without a human eye noticing the difference, but keep in mind that this process loses some image data. Over-compression leads to “artifacts”—those blurry blocks you see in low-quality images.

SEO impact: While not as efficient as WebP, it is universally compatible. If you have a legacy system that doesn’t support modern formats, a well-compressed JPEG is still a viable option.
Verdict: This image format is highly compatible with CMSs and browsers. Be cautious when compressing JPEG images to balance speed and quality.

4. PNG

PNG uses lossless compression. This means it preserves every single pixel of data, resulting in perfect clarity but much larger file sizes.

The downside? Using high-resolution PNGs for blog photos is one of the fastest ways to tank your page speed. A single unoptimized PNG can easily exceed 2MB.

SEO impact: Due to the large file sizes, excessive PNG use can lead to slow crawl rates and a poor user experience on mobile devices.
Verdict: PNGs are excellent for most blog graphics if they’re properly compressed to manage file size.

5. SVG

Scalable Vector Graphics (SVG) are fundamentally different from the formats above. While JPGs and PNGs are made of pixels, SVGs are made of mathematical paths (essentially code). This allows them to scale or shrink without ever losing sharpness.

Because they are code-based, Google can crawl the text within an SVG.

SEO impact: SVGs are perfect for “above the fold” elements like logos. They load near-instantaneously, helping your site feel snappy and professional.
Verdict: This format is best for simple illustrations, branded icons, and logos. Avoid using them for complex images with deep textures.

Nexus’s Approach to Using Images in SEO Content

At Nexus Marketing, we believe that technical SEO and creative design should work in tandem. Our approach to image optimization is built into our content creation process.

Our copywriters determine where a visual aid will best help the reader (and the search engine) understand the topic. Then we conceptualize images for the content and collaborate with our graphic design team to bring them to life.

Our advice? Don’t overthink the format. Use a compressed PNG or JPEG for maximum compatibility and ease of use, and save high-performance formats like WebP or AVIF for heavy graphic elements on main landing pages.

Ready to see how a high-performance SEO strategy can transform your brand’s reach? Contact the Nexus team today to learn more about our organic lead generation services.

Google Search Live is Here. Is Your SEO Strategy Ready?

October 7, 2025/in Client & Industry Resources/by Alden Rodgers

In its early days, SEO was a game of keywords and link-building. Today, that’s not the end of the SEO story since artificial intelligence (AI) has radically transformed organic search. Google’s transition toward AI-driven results has fundamentally changed the way people interact with the search engine. Most recently, its newest AI mode feature, Search Live, has reimagined the way people interact with Google.

For anyone who cares about where their webpages land on search engine results pages (SERPs), you may be wondering what this means for your SEO efforts. In short, Google Search Live doesn’t take away SERP real estate—it just presents a new way to obtain it.

We wanted to break down the basics of Google’s newest development so you could see how it works and what implications it has on your SEO strategies moving forward. Here’s what we’ll cover:

What is Google Search Live?
How Does Google Search Live Affect SEO?
Partnering With Nexus to Maintain SEO Rankings

What is Google Search Live?

Google Search Live is a real-time, conversational interface that allows users to conduct searches through voice prompts and live camera feeds. This new feature was integrated into the Google app on Android and iOS in September 2025.

Searchers can verbally ask Google a question and receive an AI-generated audio response. From there, users can click on links generated by the Search Live feature to learn more, or can view the transcript of their conversation with the AI tool.

On the backend, Google Search Live is built upon an advanced “query fan-out” technique. Google’s Vice President of Product, Robby Stein, explained it like this in a post on X (formerly Twitter):

AI Mode in Search introduces new reasoning and tools under the hood with a custom version of Gemini models. For any question, it makes a plan, breaks it down into related subtopics, and runs multiple Google searches to find the most helpful and reliable info.

With this query… pic.twitter.com/64HIzm2qoD

— Robby Stein (@rmstein) April 15, 2025

In other words, Search Live does more than just process a single query when a user asks a question—it explores a multitude of angles and nuances of the user’s intent. Then, the system synthesizes its findings into a concise, easy-to-understand audio answer.

Furthermore, Search Live leverages contextual understanding to refine its responses. If a user follows up with a related question, the AI remembers the previous conversation, building upon the existing context rather than starting from scratch. This allows for a more natural and fluid conversational experience, mimicking how humans interact.

The integration with live camera feeds also adds a visual layer to this contextual understanding, allowing the AI to interpret visual cues and incorporate them into its search process, particularly for object identification or scene analysis.

The Major Differences

There are a few obvious differences between traditional search and Google’s newest feature, starting with Search Live’s mobile-only application. Google Search Live is exclusive to the Google app on iOS or Android devices, meaning the feature is strictly for mobile users (who account for 63% of Google searches in the U.S.).

The functionality also changes the way users interact with Google, and the responses they can expect to get in return:

Input:
- Traditional searches use single, isolated queries
- Google Search Live uses a multi-step, conversational thread
Output:
- Traditional searches return 10 links to webpages
- Google Search Live returns an AI-generated audio response
Goal:
- Websites previously aimed to rank for a high-priority keyword.
- While keyword optimization is still important, there’s a new emphasis on earning citations in Google’s AI response.

For example, let’s say someone wants to learn about graphic design for nonprofits. Using traditional search capabilities, they type something like “nonprofit graphic design services” and scroll through the results that appear.

With Google Search Live, the same search might look something like this: A user opens the Google app and asks, “How can I design a fundraising flyer for my nonprofit?” or “What’s the easiest way to design social media graphics for nonprofit marketing?”

In turn, Google’s AI uses contextual understanding to recommend online tools, professional graphic designers, and other resources that answer the user’s question.

How Does Google Search Live Affect SEO?

Insert yourself into the above example. The question is, how do you make sure Google references your website when formulating its response?

There are multiple ways to incorporate Google Search Live into your SEO strategy:

Study user intent. Consider the underlying intent behind search queries and the various stages of the buyer’s journey that users are in. This understanding can help you identify potential follow-up questions and related searches, so you can create nuanced content that effectively addresses users’ needs.
Employ an answer-first content strategy. Instead of simply covering a popular topic, structure your content to comprehensively answer user queries. Provide definitive answers to questions whenever possible, ensuring that your content isn’t only cited but also viewed as the most authoritative source of information.
Summarize content thoughtfully. Make it easy for Google to reference your content by using clear headings, bullet points, and concise summaries. Also, incorporate conversational headings, such as questions that mirror natural spoken language, to help Google’s AI easily extract key information and present it efficiently within its own interface.
Strategically cover topic clusters. Remember, Google Search Live doesn’t just respond to isolated queries anymore. Each search is conversational and nuanced, meaning for each core topic your content covers, it should also cover related sub-topics.
Showcase deep expertise. The idea that Google prefers credible and high-quality information is not new, but it’s especially important for this new format of search responses. Go beyond surface-level information to demonstrate your content’s expertise and trustworthiness. Also, highlight your content creators’ credentials in author bios or links to their professional profiles.

An SEO strategy that implements these approaches improves your content’s chances of being cited by Google’s Search Live tool and ranking highly on traditional SERPs. You don’t have to reinvent the wheel to get Google to pick up your content—view this new tool as an opportunity to build upon your existing efforts and make your content more well-rounded overall.

Partnering With Nexus to Maintain (or Boost!) SEO Rankings

The world of search is changing big time with Google Search Live, and it’ll take more than just a few tweaks to keep up. You need a partner who really gets the delicate balance between classic technical SEO and the exciting new world of Generative Engine Optimization (GEO).

The Nexus team knows all about establishing your brand’s authority among people and the AI systems that are now driving search. Our complete plan for helping you succeed is built on a few key ideas:

Getting your content ready: Nexus uses content scorecards to assess your readiness for AI visibility and determine what your next steps should be to improve it.
Connecting SEO and GEO: We follow a proven content creation process to make sure your website’s main content isn’t just informative, but completely designed to show up in all types of evolving search results. This entails a comprehensive approach, encompassing keyword research, GEO readiness, and technical considerations such as Schema Markup and page accessibility improvements.
Measuring results over time: In this new age of AI-driven search, we know that success goes beyond clicks. Along with traditional metrics, like keyword rankings and average session duration, the Nexus team is also dedicated to tracking your website’s success in terms of AI visibility. We conduct regular audits over time to monitor your progress and implement new activities as needed to make sure your content stays on top.

While Google’s latest developments are always on our radar, we offer a full range of services to help increase your brand’s visibility. Whether you’re looking for SEO and GEO support, digital marketing, or lead generation services, the Nexus team knows how to optimize your online presence for maximum results.

How to Track Success with AI Visibility and Search

September 23, 2025/in Client & Industry Resources/by Connie Zhang

As generative AI continues to reshape how people search, such as through Google’s AI Overviews, businesses must rethink how they track success in organic visibility. Traditional SEO metrics like rankings and traffic are still important, but they no longer paint the full picture. The shift to using AI-driven tools (like ChatGPT) that serve content in response to queries without the need for a click calls for new ways of measuring visibility, influence, and engagement.

In this post, we’ll explore how you can track AI visibility, what metrics matter most, and how to align your digital strategy with the evolving nature of search. It’s clear that AI is here to stay, so your business should be prepared to adjust its strategies and future-proof its marketing.

Understand the New Landscape of AI Search

AI-driven search is fundamentally different from traditional search engine results pages (SERPs). Instead of displaying a list of links to top-ranking content, generative AI platforms often summarize content, pulling in information from multiple sources to provide an immediate answer to user queries.

Because of this, the way search is conducted has changed as well. With the rise of new AI search tools, including Google AI Mode, users are more likely to frame their queries as full questions or natural conversations rather than keyword strings. In turn, they expect personalized results. Searchers may even engage with AI suggestions or follow-up questions within the same session.

Learn more about the difference between generative engine optimization (GEO) and SEO in our comprehensive guide!

How AI Impacts Traditional Search Metrics

AI integration into search experiences is reshaping how users interact with results, which in turn affects the metrics previously used to track organic search success. Here are a few metrics that are impacted:

Organic traffic: Especially for top-of-funnel (TOFU) queries, many searchers will get the answers to their questions directly from AI Overviews. This means that organic traffic to your website may decrease.
Clickthrough rates: Similarly to organic traffic, clickthrough rates to certain pieces of content may drop, as users find their answers directly within AI responses.
Bounce rates: Web visitors may still visit your website even if their query delivers an AI Overview or response. For instance, they might be looking to get more details or context, verify the AI response’s accuracy, or take an action. Depending on the reason for their visit, they may fulfill their needs quickly, which can result in unpredictable fluctuations in bounce rate.
Average session duration: As users shift to consume content differently, your average session duration metrics can fluctuate as well. For instance, queries that can’t be easily or completely answered by AI responses may pique web visitors’ curiosity. This can lead to increases in average session duration, as the visitor wants to learn more about the topic.
Keyword rankings: Traditional keyword rankings may become less important, as visibility in AI-generated content may not correlate with rankings. AI responses may serve content taken from articles that rank much lower on the SERP for that keyword. However, according to a Botify study, 75% of AI Overview links come from the top 12 organic rankings for the keyword. This means that, as of this study, having high-ranking pieces of content for your main keywords is still an essential way to gain visibility.

Understanding these changes is key to interpreting SEO performance accurately and setting realistic expectations for organic success. However, fluctuations in these numbers don’t mean that these metrics aren’t worth tracking anymore or that you need to panic if you see any downward movement. The goal is to stay educated on how AI impacts your metrics and adjust your expectations accordingly.

Update Your Metrics to Reflect AI Engagement

On top of understanding how AI impacts existing SEO metrics, you should also begin tracking new metrics that reflect your brand’s visibility and influence in AI-powered search. Marketers need to consider new indicators, such as:

Mentions or citations in AI summaries, which indicate that AI tools recognize your content and see it as authoritative.
Presence in answer boxes or AI-generated snippets, where your content is directly cited as a recommended resource, improving non-click visibility.
Branded search volume, especially following AI exposure, as this suggests users remember your organization and actively seek it out after engaging with AI-generated content.
Referral traffic from AI tools or aggregators, which confirms that users are navigating to your website after seeing it referenced by AI tools.

Google is also beginning to support the shift toward AI-driven metrics. In June 2025, it began including sites appearing in AI features (such as AI Overviews and AI Mode) in overall search traffic in Google Search Console. Although still in its early stages, this feature signals that Google recognizes the need for greater transparency in how AI tools shape traffic.

Over time, emerging tools will offer solutions to track AI-centric metrics more effectively, helping marketers stay ahead of the curve. For instance, Semrush now offers an AI toolkit that analyzes how LLMs feature your brand and compares how different AI platforms present your products.

For now, simply stay aware of these metrics to better understand how your content is performing.

Optimize Content for AI Tools, Not Just Search Engines

To increase the likelihood of your content getting cited by AI, it’s crucial to structure and present information in a way these tools can easily understand and reference. AI systems don’t evaluate and learn from content the way humans do. Instead, they rely on structure, clarity, and semantic cues to determine which sources to use and deliver to their users.

Here are three key considerations for optimizing your content for AI:

Clarity: Make sure that your content is clear and concise. Use clear, factual language that’s easy to parse, and break paragraphs into easily digestible chunks. You can also use bullet lists to break text up even further.
Structure: Structure your content so it flows logically. In particular, implement proper header tags in descending order. This creates a content flow that AI can easily understand. Additionally, you can implement structured data and schema markup to help AI tools understand your content even more easily.
Relevance: Create content that’s highly relevant to your audience’s search intent. In particular, focus on topics, not just keywords. What do people want to know when they search this keyword? Address their concerns and main questions. Additionally, don’t hesitate to include authoritative citations and relevant images, videos, and infographics to deliver an even better experience for AI and web users.

If your content is ambiguous, lacks context, or isn’t properly formatted, AI tools may have a difficult time understanding it, which results in your content being overlooked.

Keep in mind that all of these best practices align with well-known SEO best practices as well. Emphasizing clarity and relevance isn’t just a best practice for AI; it also allows web visitors to more easily understand and find value in your content. Incorporating a clear structure makes it easy for search engine crawlers to crawl and index your content. This means that following these best practices won’t jeopardize your SEO strategy—they’re actually likely to improve your SEO performance!

Next Steps: Adjust as the Landscape Evolves

AI visibility is already redefining success in organic search. While the metrics are changing, the core strategy remains the same: create high-quality, useful, and trustworthy content.

However, AI and search technology are evolving rapidly. To stay competitive, adopt a mindset of continuous improvement and adjustment. Conduct regular audits to understand how your content appears in AI tools, test different content formats, and subscribe to newsletters (like ours!) that feature industry updates on AI.

Here at Nexus Marketing, we’re constantly evolving our offerings to address new trends in the SEO marketing landscape. If you want to boost AI visibility and get your content featured by AI tools, we provide the following services:

AI Audits: Using generative engine optimization (GEO) scorecards, we evaluate your brand’s readiness for AI-driven visibility. Our team will also identify actionable steps you can take to improve how AI tools see your brand.
AI Content Optimization: We support your brand’s GEO efforts by optimizing your website content for AI visibility, including implementing schema, consistent blog authorship, clear brand language, and more.
Ongoing AI Support: After we’ve conducted an AI audit, we’ll finalize an action plan to get your brand in the right place to be seen by AI. We’ll also monitor your AI visibility by conducting regular audits and implementing new activities as necessary.

If you want to learn about how to increase brand visibility within new AI tools and SERP features and discuss how to leverage them to your advantage, work with Nexus Marketing. Contact us to learn more about our full range of AI visibility, digital marketing, SEO, GEO, and lead generation services.

And if you’re a Nexus client or partner, please contact your Nexus points of contact—we’d love to chat about how we can take your AI strategy to the next level.

Video SEO: Optimize YouTube & Instagram Content for Search

September 4, 2025/in Client & Industry Resources/by Jordan

Video creation and promotion have always played a key role in search engine optimization (SEO), but in 2025, they’re no longer just important—they’re essential. Search behaviors are shifting, and platforms built on video have become the new gateways to discovery.

Instagram recently partnered with Google to allow the search engine giant to index Instagram content from businesses and individual creator accounts. Meanwhile, YouTube is the world’s second-largest search engine after Google, with over 2.5 billion monthly active users.

The takeaway is clear: prioritizing YouTube and Instagram in your SEO strategy is no longer optional. If you want your brand to stand out, compete, and capture attention in search-driven environments, video SEO must be at the core of your approach.

This guide and strategy playbook will help you optimize your YouTube and Instagram content for discoverability, engagement, and conversions. We’ll cover:

Why Video SEO Matters in 2025
How Video SEO Works
Preparing Your Video SEO Strategy
How to Optimize YouTube and Instagram Videos for Search
How Nexus Marketing Supports Video SEO

Why Video SEO Matters in 2025

What’s the response you always hear after asking someone a question they don’t know the answer to? “Google it.”

But in 2025, the search landscape isn’t so straightforward anymore. Platforms like TikTok, Instagram, and YouTube are rising up to compete with traditional search tools. These platforms have gone beyond providing entertainment to providing the answers to questions that today’s searchers want to know.

“What are spring fashion trends for 2026?” and “What were the highlights from the recent gubernatorial debate?” are both questions that can just as easily be answered via YouTube, TikTok, or Instagram as they can on Google.

What’s causing this new trend? For one, younger audiences use social media as their primary search tool. 41% of Gen Z prefer to discover new products on social media via short-form video.

Plus, video content is useful for helping searchers find products they’re interested in. According to Bazaarvoice’s Shopper Experience Index, 53% of consumers use YouTube and 41% use Instagram for product discovery and research. Wyzowl found that 87% of people have been convinced to buy a product or service by watching a video.

Additionally, videos are highly visible in Google AI Overviews. According to data from BrightEdge/GoDataFeed:

Product queries that include videos in results see 64% higher click-through rates.
YouTube citations appear in 78% of AI Overviews for product comparison searches.
Video content is 3.1x more likely to be cited than text content for the same product information.

These trends highlight the importance of incorporating video SEO best practices into your overall SEO and social media marketing strategies.

How Video SEO Works

You might be thinking: “My business already has an SEO strategy. We include high-value videos in our content when it makes sense. Do we really need a separate strategy just for video SEO?”

It’s true—many of the tactics that help blog posts and web pages rank can also give your videos a lift in search or on social platforms. However, a dedicated video SEO strategy ensures your content isn’t just visible, but fully optimized to drive engagement and reach new audiences across multiple channels.

Let’s examine how people actually discover your video content, whether they’re searching on social media platforms or using Google.

YouTube Search Ranking Factors

Google has owned YouTube since 2006, so many elements that help YouTube videos perform well also boost Google search performance. However, there are some key distinctions to keep in mind when it comes to YouTube search rankings.

The YouTube algorithm prioritizes these elements when ranking videos:

Metadata

Your video metadata, such as titles, descriptions, and tags, should contain relevant keywords based on the video’s content. For example, take a look at this video from Double the Donation. It’s optimized for the keyword “matching gift challenges.”

The video includes a brief, optimized title that includes the main keyword:

The description also includes the keyword “matching gift challenges.” It’s not too long, but it includes crucial additional information about the Double the Donation brand.

Engagement signals

YouTube is more likely to showcase videos that receive higher audience engagement, measured by data such as watch time, click-through rates, likes, comments, and shares.

Video structure and closed captions/transcripts

Using features such as Chapters, captions, and transcripts helps enhance both accessibility and indexing.

➡️Here’s the bottom line: YouTube SEO is about aligning metadata with user intent and maximizing engagement signals.

Instagram Search Ranking Factors

Because Instagram posts, Reels, and videos are now indexed by Google, you can use content shared to this platform to extend your reach to new audiences (beyond your existing followers).

On-platform factors that can help improve search ranking include:

Including keywords in your Instagram captions
Using hashtags to boost discoverability both on Instagram and on Google
Providing descriptive alternative text for better accessibility and to provide Google with greater context
Using aesthetically pleasing, keyword-aligned video thumbnails
Increasing video engagement on Instagram through audience interaction

➡️Here’s the bottom line: Instagram videos now contribute to Google Search visibility, making optimized captions, hashtags, and alt text even more important.

How Google ties everything together

YouTube and Instagram videos can appear on Google’s search results pages in multiple ways:

Optimized YouTube videos often appear as rich snippets with thumbnails and timestamps.
Google’s new AI-generated search results increasingly feature YouTube videos—as mentioned, videos are 3.1× more likely to be cited than text in product-related AI Overviews.
With Google now crawling Instagram content, optimized captions, hashtags, and alt text can help your videos show up for broader keyword searches.

➡️Here’s the bottom line: Google is pulling videos from everywhere—especially YouTube and now Instagram—to satisfy users’ demand for visual, quick, and engaging answers.

Preparing Your Video SEO Strategy

1. Conduct Keyword Research

Keywords perform a similar function in video SEO as they do in any SEO strategy. They help ensure your video content gets discovered by a wider audience.

YouTube autocomplete: Head to YouTube and start typing phrases in the search bar that are relevant to your video’s topic. The autocomplete function will automatically suggest topics that users search for the most.
Instagram search bar: Similar to YouTube autocomplete, you can type topics related to your video in Instagram’s search bar and see other similar terms that users are looking for.
Seodity’s Free Instagram Keywords Finder: This tool provides valuable keyword insights such as search volume, user intent, and keyword difficulty—a metric that shows how competitive a term is and how hard it may be for your content to gain visibility and traction around it. The higher the difficulty score, the more effort (and stronger optimization) it will take for your video or post to appear in Instagram search results.
Semrush: This platform is a robust tool for tracking keywords and assessing SEO success. You can find high-traffic keywords and build a video content strategy around them. You can also evaluate the effectiveness of your organization’s backlinking profile and run technical audits to spot and fix mistakes quickly.
Google Trends for YouTube: Use the YouTube filter on Google Trends to discover popular topics users are searching for and their interest over time in specific trends. You can focus on keywords that are currently trending to capture attention. However, it’s not sustainable to be constantly trend-chasing, so prioritize keywords with sustained interest over time.

Focus on long-tail keywords for niche discovery. These keywords are often easier to get traffic for because there isn’t as much competition from other brands. Plus, you can use these keywords to capture the attention of more qualified audiences.

For example, if you run a nonprofit consulting business with a local focus, you’ll likely generate better leads by targeting a keyword like “nonprofit consulting for healthcare organizations in [your city]” rather than a broad term such as “nonprofit consulting firms.” The more specific phrase may bring in fewer searches overall, but the people who find you will be far more aligned with your services.

2. Create High-Quality Videos that People Want to Watch

When it comes to video SEO, keyword optimization will only take you so far. Your videos have to be engaging, informative, and watchable. Focus on quality content over quantity of videos.

Keep these key considerations in mind when planning out your video content:

Use professional equipment. For formal, branded videos, your lighting, camera, and microphones should be professional-grade equipment. You may post some videos with a more off-the-cuff feel that are filmed on a smartphone, but you should ensure that even those videos have clear audio and footage.
Keep videos brief. Shortform videos work much better for Instagram Reels, YouTube Shorts, and LinkedIn posts.
Ensure your videos are useful and on-topic. Every video should have a clear goal, whether to inform, entertain, or inspire your audience to take action.
Feature subject matter experts in your videos. Sound bites or interviews with experts will make your content much more compelling and credible.

Your videos don’t have to be scripted, but they should be polished. For example, a video clip from a webinar wouldn’t be scripted, but it should have a professional feel, with good lighting and straightforward points shared by the speaker.

If you’re not sure where to start when it comes to filming, editing, and posting high-quality videos, the experts at Nexus Marketing are here to help. We can help you build a portfolio of high-quality videos to support your SEO and brand strategy and amplify your reach. Work with us to create explainer, product, demo, and SEO-support videos.

3. Measure Success

Use tools such as YouTube Analytics, Instagram Insights, and Google Search Console to monitor your video results and identify high and low-performing videos. Track key metricssuch as:

Impressions
Click-through rates (CTR)
Watch time
Retention
Search-driven views

Run frequent metrics reports to keep track of video engagement patterns. Note which videos perform well and which aren’t as popular to maximize what’s working and adjust what isn’t.

How to Optimize YouTube and Instagram Videos for Search

Take your video SEO strategy beyond the basics by using these optimization checklists to ensure you’re following best practices for each platform.

YouTube SEO Best Practices Checklist

✅Compelling, keyword-driven titles.

✅ Brief, keyword-rich video descriptions (200 characters or fewer are ideal).

✅ Accurate tags and categories to support a better user experience.

✅ Customized, branded thumbnails that convey the essence of your video.

✅ Accurate subtitles or transcripts to support both accessibility and search visibility.

✅ Playlists to organize your videos by theme.

✅ Chapters to divide longer videos by key themes.

✅ An interactive engagement strategy that makes use of calls-to-action (CTAs), comments, likes, and the community tab.

Instagram SEO Best Practices Checklist

✅ Engaging captions with clear keyword placement and engaging storytelling.

✅ A balance of broad and niche hashtags to achieve max visibility while avoiding looking spammy.

✅ Descriptive alt text with keywords included.

✅ Branded, clickable thumbnails/video covers.

✅ Reels-specific optimizations, such as using trending audios or memes.

How Nexus Marketing Supports Video SEO

Here at Nexus, we offer more than just video creation services. We can fully integrate client videos into search-optimized distribution channels, including YouTube and Instagram, to maximize visibility and discovery.

We offer upload kits to clients that include the following optimized video elements:

Engaging optimized titles
Concise and effective descriptions
Relevant hashtags
Branded thumbnails

With these elements, you can create an intentional video SEO strategy based on core ranking criteria. We offer this service for both newly produced videos (integrated during production) and historical/self-produced content (retroactive SEO uplift).

If you’re ready to invest in the success of your video SEO approach, your Nexus account manager can lay out a customized strategy no matter where you’re starting from.

Not yet a Nexus client? We’d love to hear from you! Contact us to tell us about your video SEO and other digital marketing needs.

Wrapping up

In 2025, video SEO is critical for connecting with your target audience. YouTube and Instagram are just as important for brand awareness as they are for search discovery. Proactively creating a video SEO strategy will set you up for success as Google continues to deeply integrate social media and YouTube into its algorithm.

How Webinar Content Drives Leads Through the Sales Funnel

August 5, 2025/in Client & Industry Resources/by Connie Zhang

Webinars have evolved from simple online seminars into powerful marketing tools that accomplish much more than filling a virtual room for an hour. When strategically planned, executed, and iterated, webinars guide potential customers through every stage of the sales funnel, all while positioning your brand as an authority in your industry.

In this guide, we’ll explore how webinar content can play a key role in your digital marketing efforts and how repurposing that content extends its reach and impact, helping you turn curious viewers into qualified leads.

A Quick Recap of the Sales Funnel

Before diving into how webinars support each stage, let’s revisit the structure of a typical sales funnel. The funnel includes three main stages:

Top of Funnel (TOFU), Awareness: At this stage, a customer isn’t ready to make a purchase. In fact, they might not even be aware of the solution to their obstacle. When creating content for this stage, you must focus on helping potential customers discover your brand and understand their problems. For example, a blog post about top fundraising event ideas would be considered TOFU content.
Middle of Funnel (MOFU), Interest and Consideration: In the MOFU, customers are aware of their problems and the potential solutions. At this point, they’re collecting more information and considering what options work for their needs. When creating MOFU content, focus on educating the customer. For instance, a video walkthrough of how product fundraisers work is MOFU content.
Bottom of Funnel (BOFU), Conversion or Action: At this point, customers have narrowed their options and are now determining which specific product or service they’re purchasing. For example, a BOFU customer knows they want to host a popcorn fundraiser, which means they want to partner with the right provider. They’re ready to buy and need reassurance or final incentives to choose their solution. Sales sheets, success metrics reports, and product pages are great examples of BOFU content.

As you can see from the examples, each funnel stage requires different types of content and engagement strategies, which is where webinars shine. You can leverage webinar content strategically to move customers through the entirety of the sales funnel, from top to bottom and from awareness to conversion.

Raising Awareness with Educational Webinars

The goal at the top of the sales funnel is simple: get noticed. Webinars focusing on general educational content (such as thought leadership and industry trends) are perfect for attracting an audience still in the research or problem-identification phase.

In particular, webinars that discuss common pain points your clients might be experiencing position your brand as a helpful, credible source. Webinars that follow these topics don’t push products and instead provide value, helping you connect with leads who are interested in learning more.

With proper webinar registration forms, you can gather contact information for potential leads. Add these details to your customer management system (CRM) and invite leads to future webinars that are deeper in the sales funnel. A robust CRM will automatically add this information to your customer database without prompting and enable you to automate future invitations.

Engaging Prospects in the Consideration Stage

Once people know your brand and understand that you’re a leader in your space, your next goal is to keep them engaged with your offerings. At this stage, you want to maintain interest by offering more personalized, actionable insights.

Webinars are especially effective in nurturing leads who are actively evaluating their options. Here are a few types that work well for MOFU prospects:

Workshops, panels, and Q&A sessions led by experts
Deeper dives into solutions to the challenges prospects are facing
Comparisons of different features or vendors
Case studies or client success stories
Live product demos

These webinars educate prospects further on the topic at hand while introducing them to your products and reinforcing your brand’s authority. They also provide a human touch—seeing real experts and users talk about your solution can be far more convincing than reading a brochure.

Driving Conversions with Targeted Webinar Content

In this final stage of the sales funnel, prospects have identified that they need a product or service like your business offers. At this point, they’re evaluating providers and determining which one to choose. That’s why webinars for this funnel stage should highlight what makes your product or service superior or different from your competitors.

To achieve that, create webinar content such as:

Deep-dive walkthroughs of your products
Use case explanations for specific types of customers
Q&As with your business’s product experts
Discussions of the ROI of your offerings
Overviews of your onboarding process

When executed well, webinars can shorten the sales cycle by clarifying the benefits of your offerings, positioning them as better than your competitors, and removing any last-minute hesitation. Even if a lead doesn’t convert immediately after watching your BOFU webinars, you’ve primed them to expect and respond positively to future outreach.

Inspiring Loyalty within Existing Customers

Even after leads have gone through the entire sales funnel and converted, you can still leverage webinar content to inspire their continued loyalty. This is especially important for businesses selling subscription-based software, memberships, or professional services.

Webinars provide a powerful platform for post-sale engagement, helping you deepen relationships with existing customers and encourage continued or repeat business. At this stage, you should focus on creating exclusive content tailored to current clients, such as:

Advanced training sessions
Sneak peeks at upcoming features or products
Customer-only roundtable discussions
“Office hours” with support teams or product experts
Best practices for using your products or services

By offering this content, you show your customers that you appreciate their patronage and are committed to delivering continued value.

Webinars like these also create new touchpoints for dialogue and feedback. They can lead to upsell opportunities for satisfied customers. On the other hand, for customers who may be having issues with your product, you can address common challenges and answer questions to help them get the most from your offerings and feel more confident about their purchase.

How Repurposing Webinar Content Multiplies Its Value

As you know, hosting a webinar can be time-consuming, which leads many businesses to avoid doing so. However, aside from helping you support your sales funnels through the strategies we already discussed, webinars also provide a source of content that you can repurpose.

By reusing this content, you can increase the impact of your webinars with minimal additional effort. Plus, it will be easier for you to continue nurturing your leads and reaching new ones even after your live event is over.

Here are a few ways you can repurpose webinar content:

Webinar replays: Allow people who missed your webinars to access replays. Add a lead capture form that people must fill out to receive the recording, so you can acquire new leads from these resources.
Short-form videos: Identify the most engaging or valuable snippets from your webinars, and create short-form videos from them. These clips can be used as teasers to draw leads toward your webinar replays and to re-emphasize your brand’s authority in the space. You can also share them on social media to boost your brand visibility.
Blog posts: Summarize key takeaways from your webinar in SEO-friendly articles, which can provide long-term search traffic. You can also break down longer webinars into a series of shorter blog posts, each focused on a specific segment or takeaway, showing web visitors that your business has an active online presence.
Infographics: Visualize the main points during your event in a visually appealing graphic. These are easy to share on social media platforms like Facebook, Instagram, and LinkedIn.
eBooks or guides: Convert the slide deck from your webinar into a PDF eBook or guide. Offer this as gated content on your website to generate additional leads.

Using your webinars as the foundation of many different types of content allows you to meet prospects wherever they are, from their inboxes to their social media feeds. This ensures your business stays visible and valuable.

Wrapping Up

Marketers love creating webinar content due to the high-quality leads they generate and the immediate interaction with potential customers. Additionally, customers respond positively to valuable webinar content, as they appreciate the opportunity to explore topics they care about.

When you repurpose your webinar content, you upgrade the value of your webinars for your business. Whether you want to attract customers at the top, middle, or bottom of the sales funnel, webinars can help you do that—if you take the right approach.

If you need expert guidance, Nexus Marketing can help. We offer branded webinar production and marketing as part of our full-funnel demand services. All you need to bring is an idea and the subject matter; we’ll handle the rest. Plus, we offer video production services that can turn your valuable webinar content into short-form videos!

Whether you want to start hosting webinars or improve the payoff of your existing webinar strategy, connect with us to boost your revenue. If you’re an existing Nexus client or partner, please message your Nexus points of contact—we’d love to chat.

How Video Creation Supports Search Engine Optimization

July 1, 2025/in Client & Industry Resources/by Connie Zhang

Videos are the hot new marketing format, especially since the rise of TikTok. Nowadays, videos can be found everywhere, from posts on social media platforms to embeds in blog content to directly on Google’s search engine results pages (SERPs).

While most marketers are aware of video’s benefits, not everyone is aware that videos can significantly impact search engine optimization (SEO) results. With the right approach, you can turn videos into a multi-dimensional marketing tool that improves promotional outcomes from many different angles.

Let’s discuss how videos support SEO and why you should create videos for your business.

The Benefits of Videos for SEO

When most people think of SEO, they think about keywords and how to incorporate them into their on-site content. However, there are plenty of other factors that play into SEO, which videos can help you with.

Here are some of the ways videos help your search engine optimization efforts:

User engagement: If people watch the videos you’ve embedded on your website, they spend more time there. Increased dwell time is a positive signal to search engines and video platforms like YouTube, indicating to them that your content is valuable to web visitors. Since these platforms prioritize showing high-quality, authoritative, and trustworthy content to visitors, this can lead to better SEO results.
Click-through rates: Google has a dedicated video search tab that users can leverage to find videos related to their keyword. Additionally, depending on the keyword’s intent, the search engine will sometimes serve a dedicated video carousel directly on the usual SERP. If you embed video content into your website, you increase your chances of being discovered through these elements, increasing your click-through rates.
Prioritized content: Since search engines prioritize content that matches user intent, videos are highly featured on certain SERPs. “How-to,” review, and tutorial keywords are just a few examples of keywords for which Google serves video results. Videos provide engaging answers to these keywords, resulting in Google favoring them for these queries.
Better backlink generation: If your videos are visually appealing and contain useful information, other websites may feature them in their content to educate their viewers. They may embed these videos directly into their content or simply link to them as a reputable source. This results in more backlinks, which improves your site’s domain authority and SEO results.
Additional opportunities for metadata optimization: Videos allow optimization via metadata, structured data (also known as schema), and transcripts. These elements help search engines understand your video content and the rest of your on-page content better, leading to higher rankings and increased features in video carousels.

Videos also have other digital marketing benefits, namely increased visibility and reach. These types of media are more engaging than others, which means they’re more memorable. Having valuable video content on your channels leads to improved brand awareness and even more conversions—84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

Types of SEO-Friendly Videos

Here are a few types of videos businesses might make for SEO or digital marketing purposes:

Explainer videos discuss how a product or service works or explain an educational concept.
Product or product use case videos showcase a business’s specific product in depth.
Brand or company videos explain a company’s mission and vision, general services, and values.
Social media videos are generally short-form videos specifically made to condense information into an easily digestible format.
Promotional videos highlight a brand’s products and values to sell more to potential customers and employees.
Customer testimonials and case studies discuss how a business’s products or services helped a customer or organization.

As you can tell, videos are an extremely versatile media format that can be used in many different ways. To determine what type of video to create for your brand, consider your most immediate marketing goals and how videos can support those.

For example, if you’re an association trying to showcase your value to potential members, you would create a brand or company video or a promotional video. On the other hand, if you’re a business trying to gain consumer trust, a testimonial or case study video might be more impactful.

Short-Form Videos vs. Long-Form Videos

With the rise of short-form video-based social media platform TikTok, digital marketers have quickly started distinguishing videos in terms of their length. Although you might think that duration is the only thing that differentiates short-form and long-form videos, they actually have different implications for your marketing and SEO strategies.

Here’s a quick comparison between the two:

	Short-Form Videos	Long-Form Videos
Duration	15 seconds to 2 minutes	5 minutes or longer
User Intent	Increase awareness and brand recognition, or provide quick tips or eye-catching visuals	Provide detailed information, ideal for educational content, product demonstrations, or deep storytelling
Engagement	High engagement due to attention-grabbing nature and longer on-page dwell times that improve SEO rankings	Higher watch times, positively impacting SEO rankings
Distribution Channels	Social media platforms like TikTok, Instagram, YouTube Shorts, Facebook Stories, and LinkedIn	YouTube, Vimeo, websites, and learning platforms
SEO Value	Boosts SEO by increasing brand visibility and social shares through engagement on social media platforms. Can also appear on SERPs, be optimized for search with metadata like titles, descriptions, tags, and video schema.	Impacts SEO by appearing on SERPs and can be optimized for search with metadata like titles, descriptions, tags, and video schema
Best Use Cases	Product teasers, brand awareness, social media challenges, quick tips, behind-the-scenes clips, customer reviews	Detailed tutorials, educational courses, product testimonials, webinars, interviews, case studies

With attention spans shrinking, short-form videos are generally more appealing to web visitors, as they provide valuable information in a small package. However, that’s not to say that long-form videos have no place in your marketing strategy; if you want to provide in-depth information, they can do that much better than shorter videos.

Video SEO Best Practices

Whether you’re already creating video content for your brand or if you’re interested in getting started, follow these best practices to maximize your results:

Use keyword-rich titles and descriptions. To maximize the number of clicks on your video and ensure that people can find it through search engines, incorporate the keyword you’re targeting within the video’s title and description.
Add accurate transcripts and captions. For accessibility purposes, add transcripts and closed captions to videos so all users can understand them. They also help search engines crawl your video content and index it.
Implement video schema markup. Schema markup helps search engines recognize what on-page elements are. In the case of videos, your schema should include the video’s name, description, duration, upload date, and content URL.
Create compelling thumbnails and CTAs. Visually appealing thumbnails encourage viewers to click on your video and watch it, resulting in longer dwell times and better SEO results. Calls to action (CTA) that direct readers to watch your video are also helpful and ensure your video is viewed by plenty of web visitors.

Additionally, be mindful of which video platforms you host on. Many businesses default to YouTube for discoverability, though others prefer to use platforms like Vimeo. Regardless of which option you choose, once you make your video, embed it into your onsite content and other marketing content to maximize views and engagement.

How to Integrate Video Content into Your Overall SEO Strategy

When it comes to SEO, much of the focus is on blog content and web pages. This means you might not be familiar with integrating video content into your overall SEO strategy. Luckily, it’s not as complicated as it may seem.

When a business establishes its SEO strategy, its marketing team usually performs keyword research and determines which keywords to try to rank for. You simply have to align your videos with that keyword research.

For example, let’s say you’re a mobile pet grooming business. Through your keyword research, you identify that many people are searching, “What is a mobile pet grooming business?” Alongside drafting blog content, you can create short-form video content that addresses the same question! In the video, you can quickly explain the difference between mobile and traditional pet grooming businesses and go over the pros and cons of each. You might also create a supplemental promotional video about your specific services and encourage viewers to book a grooming session.

From there, you’d embed these videos into your on-site content (such as the blog content you just made or even your services page and homepage) and then cross-promote them through social media and email campaigns. Then, you’ll monitor your video process with analytics to refine your strategy and ensure that it’s delivering the SEO boost you desire.

Creating videos for your brand is difficult if your staff members lack experience in developing polished visual products that immediately grab attention. At Nexus Marketing, we offer services designed to unite video marketing and SEO to boost your reach. Our offerings include:

Video Production: We’ll create custom short-form videos that enrich your web and social media presence, create a professional impression and engage audiences, and support your sales, product, awareness, or event goals!
Repackaging Webinar Footage: Does your business already host webinars or educational livestreams? We can repackage the footage into bite-sized short-form videos that you can spread through social media and post on your website to boost your brand’s visibility and authority and generate more leads!
Lead Generation Campaign Packages: We’ll plan, promote, manage, and host custom webinars on your behalf. You bring us the idea for the webinar, and we’ll market it to your list and ours. Then we create a range of deliverables you can use as fresh lead capture, lead nurture, and sales enablement assets—including short-form videos!

Interested in working with us to create videos? Please reach out to explore how Nexus Marketing can assist you with your business’s marketing priorities.

Already a Nexus client or partner? Please send a message to your Nexus Points of contact—we’d love to discuss how we can help.