When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process.
How do we track and communicate progress in traffic, keyword rankings, and lead generation? Let’s delve into this.
Live Google Data Studio Dashboard
Shortly after you kick off your engagement with Nexus, you’ll gain access to a live, interactive dashboard on Google Data Studio.
This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins.
This dashboard, while standardized, is tailored for each client to cater to their unique needs.
Executive Summary: A Clear Snapshot
The dashboard’s homepage features your brand’s logo and an executive summary.
This summary is crafted to be concise yet comprehensive, highlighting key takeaways, current objectives, and notable data points.
It’s designed for easy sharing with your executive team or investors, simplifying the task of communicating high-level insights.
Year-Over-Year Organic Traffic Analysis
Understanding the ebb and flow of your organic traffic is vital.
Our dashboard presents this in various formats – a succinct summary, monthly breakdowns, and detailed analysis by landing page.
This section reveals opportunities and challenges, guiding our strategy for future growth.
Organic Conversions: The Heart of ROI
Arguably the most critical part of our dashboard is the organic conversions analysis.
We look at conversions by type, over time, and by landing page.
This multifaceted view is crucial for identifying which strategies are driving real business results and where to focus our efforts.
Keyword Position Tracking: Staying on Top
Our dashboard integrates with SEMrush campaigns to provide a detailed view of your keyword campaign’s performance.
You’ll see how keywords fluctuate over time, their current positions, and their potential cost impact.
This continuous monitoring is key to adapting and refining our SEO strategies.
Channel Comparison: Understanding the Bigger Picture
Digital marketing is not just about SEO. We compare SEO performance with other channels driving traffic and conversions to your site.
This holistic view helps contextualize SEO within your broader digital marketing ecosystem.
Organic Traffic and Conversion Performance Over Time
Finally, we map out organic traffic against conversions over time.
This longitudinal view helps us gauge the effectiveness of our strategies in not just attracting visitors but also converting them into leads or customers.
At Nexus Marketing, our reporting isn’t just about numbers; it’s about insights, strategy, and continuous improvement. Our comprehensive reporting structure is designed to keep you informed, engaged, and ahead in your digital marketing journey.