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Technical SEO refers to the optimization of a website’s technical elements to improve its visibility and rankings in search engine results pages (SERPs). Unlike on-page or off-page SEO, which focuses on content and external factors like backlinks, technical SEO deals with the backend aspects of a website that affect its performance in search engines. This […]
What’s Happening Google has announced that Google Analytics 4 is completely replacing Universal Analytics. Universal Analytics properties (Google Analytics 3) will stop collecting data on July 1, 2023. If your account manager sent you this resource, this means you’re likely on Universal Analytics (GA3), but if you need to confirm, this Google resource can help […]
Nexus Marketing: Driving Revenue Growth and Maximizing ROI for Mission-Driven and Community-Focused Businesses. Based in Atlanta, GA, our digital marketing expertise focuses on generating qualified leads, increasing inbound revenue opportunities, and optimizing return on investment through a variety of specialized marketing channels.