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Technical SEO FAQs

Technical SEO refers to the optimization of a website’s technical elements to improve its visibility and rankings in search engine results pages (SERPs). Unlike on-page or off-page SEO, which focuses on content and external factors like backlinks, technical SEO deals with the backend aspects of a website that affect its performance in search engines. This […]

Google Analytics 4: Information and Next Steps for Nexus Clients

What’s Happening Google has announced that Google Analytics 4 is completely replacing Universal Analytics. Universal Analytics properties (Google Analytics 3) will stop collecting data on July 1, 2023. If your account manager sent you this resource, this means you’re likely on Universal Analytics (GA3), but if you need to confirm, this Google resource can help […]