Scaling Double the Donation’s Inbound User Sessions by 300% Through Generative Engine Optimization

Double the Donation is the industry-leading provider of matching gift software for nonprofits, schools, healthcare organizations, and other fundraising organizations. We worked with Double the Donation to facilitate significant growth in inbound traffic from LLM search tools like ChatGPT, Google’s AI Overviews, and Perplexity.

Background

The Double the Donation team wanted to expand their reach to share their expertise in facilitating corporate giving.

With the goal of growing visibility in LLMs like ChatGPT & Google Gemini to generate leads, Double the Donation partnered with Nexus Marketing to reach more organizations in an increasingly complex marketing landscape.

Through this partnership, Nexus completed a Generative Engine Optimization (GEO) scorecard, auditing Double the Donation’s website and online brand presence. We performed a variety of backend fixes, such as updating Schema markup, and front-end changes, including enhancing the credibility of the organization’s brand story.

As a result, the Double the Donation website saw a 300% increase in user sessions in just five months.

Key Strategies

Enhanced Social Proof and Authorship: To enhance the brand’s credibility and reputation, we updated the About page to better reflect their real-world influence and reliability. We also ensured that all blog content is attributed to a real author with a variety of industry-relevant credentials to enhance trustworthiness.
Search Engine Presence and Content Quality: Because LLMs frequently reference search tools like Google and Bing, we audited the most-visited pages on the Double the Donation website to ensure they include high-quality content and calls-to-action that encourage conversions.
Social Media Presence: We evaluated the client’s LinkedIn and other social media profiles to ensure they include accurate, consistent details that help users and LLMs understand the business better.

Key Metrics

Graph showing a 300% increase in Double the Donation's user sessions over a five month EOY period

Within five months of launching the GEO project, we observed a 300% increase in user sessions from the most popular AI Search tools. We measured this by isolating referral traffic from the top ten most popular tools, including ChatGPT, Gemini, and Perplexity.

This channel continues to grow as a referral traffic and inbound lead source.

What our client is saying

Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation

“Navigating the world of GEO was overwhelming at first, but Nexus made it incredibly manageable. Their detailed scorecard and audit process gave us clear, actionable insights, and their strategic fixes immediately enhanced our GEO presence. We couldn’t be happier with their expertise and support!”

Mackenzie BurckbuchlerPartnership Success Specialist–Double the Donation

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