Entries by Rafi Norberg

4 Best Practices for Integrating PPC and SEO Campaigns

The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) is invaluable, especially for demand generation. The right combination of outbound and inbound strategies can help your business build a robust online marketing journey that reaches and converts more visitors. However, many businesses tend to treat these channels as silos. While the goals of […]

Our Commitments & Expectations

Our Commitments Two-Way Communication Nexus will work with Client to establish two-way communication and review processes. Frequency: Ongoing Keyword Research & Content Strategy Creation Nexus will research and compile a master keyword strategy. Nexus will put together a content strategy that will guide the engagement’s content creation activities. Frequency: 1x every six months with additional […]

Our Engagements: Guiding Principles for Success

Our agency operates with a handful of guiding principles that underpin our engagements. Let’s Get To An ROI As Quickly As Possible Our primary goal for our engagements is to get clients to see a positive return on their investment with our agency as quickly as possible by growing lead generation. Search Intent Should Drive […]

Organic SEO and Conversion Dashboard for Clients

  When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. How do we track and communicate progress in traffic, keyword rankings, and lead generation? Let’s delve into this. Live Google Data Studio Dashboard Shortly after you kick off your engagement with Nexus, you’ll gain access […]

Partner Blog Content Types

Types of Partner Content Branded New Content New educational blog posts written for partners with clear authorship by clients Commonly referred to on the web as a “guest post” or “guest contributor” Helps partners by growing their library of educational content with a new perspective from a client who is an expert on the topic Includes […]