Partner Blog Content Types

Partner Blog Content Types

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Types of Partner Content

Branded New Content

  • New educational blog posts written for partners with clear authorship by clients
  • Commonly referred to on the web as a “guest post” or “guest contributor”
  • Helps partners by growing their library of educational content with a new perspective from a client who is an expert on the topic
  • Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
  • These articles are anywhere between 1000 – 1800 words in length depending on the partner, client, and subject matter

Unbranded New Content

  • Unbranded new content is an article written for a partner by a client without specific authorship
  • Helps partners by growing their library of educational content on a topic they didn’t have to write themselves without any specific promotion of a client’s brand
  • Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
  • These articles are anywhere between 1000 – 1800 words in length depending on the partner, client, and subject matter

Branded Content Refresh

  • The client will significantly improve and expand an existing article on a partner’s site that is outdated
  • These existing articles may have originally been written by the client multiple years ago
  • The client will expand the article with new sections, add or update images, and increase the depth of existing sections
  • Helps partner by improving the quality of existing articles on their website which improves their overall website quality
  • Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
  • These refreshes will include anywhere between 1000 – 1800 words of new or improved copy depending on the original article

Unbranded Content Refresh

  • The client will significantly improve and expand an existing article on a partner’s site that is outdated
  • These existing articles were not originally written by the client
  • The client will expand the article with new sections, add or update with new images, and increase the depth of existing sections
  • Helps partner by improving the quality of existing articles on their website which improves their overall website quality without being promotional
  • Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
  • These refreshes will include anywhere between 1000 – 1800 words of new or improved copy depending on the original article

Benefits of Different Types of Partner Content

  • Expands the number of possible collaboration opportunities between partners and clients
  • Allows for more balance between new content creation vs. improving existing content and brand promotion vs. pure education
  • Increases diversity in backlink types within the content for clients and partners
  • Enables clients to revise outdated content on partner websites and allows partners to improve the content of their website free of charge
  • Partner content should perform better overall in search which is beneficial for both the partner and the client

How do we use content types?

For Partners

  • When the Content Publishing Coordinator [CPC] you work with sends over the proposed quarterly content calendar, they’ll include the type of content next to each of the suggested topics
  • If the proposed content type isn’t a good fit, let the CPC know and they’ll revise with your feedback incorporated
  • All content types are sent over via the same publishing methods and follow the same publishing schedule
  • If you have any questions, ask your CPC and they’ll be able to provide support

For Clients

  • When the Account Manager [AM] you work with sends over upcoming partner placements, they’ll include the type of content next to each of the suggested topics
  • If the proposed content type isn’t a good fit, let your AM know and they’ll work with the CPC team to revise the opportunity
  • All content types are sent over via the same publishing methods and follow the same schedule
  • If you have any questions, ask your AM and they’ll be able to provide support