Looking for research on nonprofits? On fundraising? Or on any other number of topics related to the mission-driven sphere? Here at Nexus Marketing, we know how hard it can be to find relevant information for that next project. We wanted to make it easier for our clients, partners, and other members of the mission-driven space to be connected to much-needed information. So the Mission-Driven Sector Research Library was born.
Below, find trustworthy resources on the following topics:
Updated annually, Double the Donation’s webpage offers data addressing the impact of matching gifts, matching gift promotion, and employee participation. This resource will be most lucrative for those looking for matching gift research.
Also updated annually, this Double the Donation webpage includes information on online and mobile donations, as well as marketing and email. They also provide their own list of recommended resources for fundraising statistics. Turn to this resource when looking for general fundraising statistics.
Fundly’s resource provides data points in areas such as general crowdfunding statistics, the growth of crowdfunding, how crowdfunding’s impact varies depending on the geographic region, and more. Use this resource when looking for data on crowdfunding as a fundraising tactic.
Donation pages are an essential part of any nonprofit’s digital presence. In this report learn about the techniques put in place by 200+ nonprofits and what that means for nonprofits as a sector. This report will prove helpful for those looking for donation page-specific research.
Always wondered how others in the industry acquire and cultivate recurring donors? This report uses the experiences of 115 organizations to explore effective tactics for accomplishing just that. Those looking for information on recurring donor cultivation and acquisitionwill be interested in this report.
This free ebook written by Ephraim Gopin explores why employees of nonprofits either give or don’t give to their own organization. This resource includes chapters such as, “Giving Starts at the Top,” “The Case for Oh Hell No,” and “Inviting Employees to Increase Mission Impact.” The “Key Findings” chapter will be particularly beneficial for those looking for data on employee and board giving.
For 10 years Achieve’s research team tracked how millennials interacted with the causes they cared about. This report provides suggestions for how nonprofits can effectively interact with millennials as well as data and graphs on millennials’ giving and participation habits. Turn to this resource when looking for data on millennial giving.
With data-backed insights, this report addresses many facets of nonprofit leadership including leadership styles, strategic planning, leadership development, and more. This report will be most useful to those searching for insight into the internal workings of nonprofits.
Get truly up-to-date info on the state of fundraising. This resource provides insight such as average donation amounts, donor retention rates based on giving amount, first-time donor retention rate, and more. Those looking for current statistics on nonprofit fundraising will find this resource helpful.
Looking for data on giving days in a particular sector, the power of giving days, the impact of repeated giving days, or the results of seasonal giving days? GiveGab may have just what you are looking for! Having tracked data on Giving Days since 2015, GiveGab’s report is the perfect place for those looking to discuss the impact of a Giving Day on fundraising.
This 82-page report includes chapters such as, “The Pandemic,” “Government Funding,” “Non-Government Funding,” “Challenges to Grantseeking,” and more. Turn to this report when looking for information on grants and grantseeking in the mission-driven sector.
This report features information on recent trends related to online fundraising and communication. This report will be useful for those looking for data divided by sector, as well as those looking for research related to nonprofit communications.
This resource features sections such as “a deep dive into nonprofit financial health,” “growth and challenges,” “revenue, funding, and grants,” “technology needs, IT and cloud solutions,” “security and risk management,” and “good news on the horizon.” Each section includes data and helpful statistics. As a comprehensive look at nonprofit financials, this resource could be helpful for anyone looking to speak to the state of nonprofits in 2021.
This report aims to look at all the changing facets of philanthropy over the past year. The report’s contributors speak to the forces impacting philanthropy right now, globalization’s relationship to philanthropy, and more. If what you are looking for is not mentioned directly in this report, it may lead you to the research that does! This report will be most useful for those looking for information on the relationship between philanthropy and our society.
Nonprofits currently are the 3rd largest employer in the US. This report provides data on the employment practices of nonprofits including an examination of the COVID-19 pandemic’s impact on the nonprofit sector. Turn to this report for recent information on nonprofit employment.
Based on responses from 3000+ nonprofit leaders, this report provides information on the financial health of nonprofits. This resource will be relevant for those looking for general information on the state of nonprofits.
Featuring data from as recently as 2018, this resource compiles information on fundraising, international giving, email fundraising, recurring giving, mobile giving, tribute gifts, matching gifts, P2P fundraising, crowdfunding, #GivingTuesday, giving’s relationship to gender and generations, and more from various sources. This resource will be helpful for those looking for data ranging across all facets of nonprofit fundraising.
This 2019 report features sections written by experts such as Taylor Shanklin (Pursuant), Marc A. Pitman (Concord Leadership Group), and Barbara O’Reilly (Windmill Consulting) with topics like: “the misalignment of social fundraising data sources and donor relations,” “stagnant donor retention rates and national giving levels,” and “state of public trust and the nonprofit starvation cycle.” This resource will be best for those looking for research to back up conversations on fundraiser career development, language to use in donor conversation, the state of US nonprofits in the past few years, and nonprofit professional practice.
This report from Blackbaud uses their data from their Charitable Giving Report to examine best practices for K-12 fundraising. Turn to this report for information on the current status of K-12 fundraising.
This August 2020 report addresses the upheaval faced by the education system in the early months of the pandemic including discussion of “The Long View,” the current trends of the time, and a look at the future. This report will be useful for those looking for information on the pandemic’s early impact on education.
Using research from their Voluntary Support of Education survey CASE examines college and university giving in research years. Those looking for information on giving practices related specifically to higher education will find this resource helpful.
This resource includes charts and infographics related to COVID-19’s impact on the sector including a breakdown by geography and sector, as well as over time. It is updated regularly. Check out this resource when looking for info on the current state of small businesses.
In this comprehensive report, UNESDOC addresses topics such as “museum activities in times of crisis” and “public measures in support of museums”. Includes key findings such as how much revenue dropped for museums since 2019, the number of museums around the world, etc. Take the time to peruse this resource when looking for information on the current state of museums.
Want data on what design choices make a website successful? Check out this 2019 report to learn what draws web goers in. Use this resource for when you need data directly related to effective website design.
We all know smartphone usage is a major part of daily life for the majority of Americans. But, have you ever wondered specifically the role of mobile devices in American society? Pew’s research provides insight on who owns smartphones, as well as smartphone dependency. Insight from this resource can be useful for anyone discussing the role of mobile presences.
It is hard to imagine American life without an abundant use of technology. But how do Americans actually feel about the technology, the companies behind the popular platforms, or the various social media platforms? The Verge’s research provides clear numbers on all of these topics. This resource will be most helpful for those looking at the role of technology, tech companies, or social media in American society.
Submit a Resource for the Library
Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library.
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Have an upcoming webinar you’d like a co-host for? Interested in sharing your expertise on a podcast? Want to dig into the data through co-sponsored research? We’re happy to connect you with contributors as well as connect you with other mission-driven businesses hosting marketing collaborations. Let us make it easy for you to connect with others in the social good sector!
Please review the listed opportunities and submit this survey to indicate interest. (You may submit for more than one listing in the same survey.)
Host Audience: Nonprofit professionals who are looking for their next nonprofit job, or business or government professionals who are looking to transition into the nonprofit sector.
Goal: Host platform meets via Zoom each month. The goal of the series is to provide perspective on either what it is like to work in a nonprofit (a recent program was on bullying and burnout in the nonprofit workplace), introduce a particular nonprofit job (a past program was on grantwriting) or some aspect of nonprofit work (such as starting a nonprofit).
Interested in Thought Leadership on: Nonprofit career-related topics
Ideal Contributor and Qualifications: The ideal contributor is someone with work experience in the sector, or experience in supporting the sector as a consultant, freelancer or vendor. They may create a presentation or work with the host to develop a series of questions for a Q&A format. All sessions are recorded and posted on the host’s site and the host’s YouTube channel.
Past Topics Have Covered: Grantwriting, volunteering, executive search, social entrepreneurship, diversity and equity, and more.
Goal: This webinar series provides direct insight on effective uses of technology in the nonprofit space from the perspective of experts who have put the advice into practice with success.
Interested in Thought Leadership on: Technology in nonprofit work
Ideal Contributor and Qualifications: Expert in the nonprofit sector interested in speaking on the logistics of using technology to run a nonprofit. Contributor is expected to reciprocate the marketing relationship.
Past Contributors: SalsaLabs, Julia Campbell Social Marketing
Past Topics Have Covered: Web accessibility, Google Ad Grants, Social Media Strategy, and #GivingTuesday Campaigns.
Host Sector: Fundraising Device and Virtual Platform
Host Audience: Nonprofit staff and board members
Host Audience Reach: 22,000
Goal: Looking to host webinars to provide learning opportunities for our customers to help them further develop their fundraising strategies.
Interested in Thought Leadership on: Fundraising and donor engagement
Past Topics Have Covered: Understanding corporate philanthropy, communicating with donors through branding, maximizing donations
Ideal Contributor and Qualifications: Speakers/guests should have topic-based experience on a subject relevant to donor engagement or fundraising. No direct promotion of speaker organizations or brands.
Host Sector: Fundraising, Data Analytics, and Advertising
Host Audience: Nonprofit Professionals
Goal: These short webinars are designed to provide industry pro tips to nonprofits from experts in a way that is easy to understand and does not take up too much of the viewer’s time.
Interested in Thought Leadership on: Nonprofit fundraising, marketing, and administration
Ideal Contributor and Qualifications: Guests should be prepared to deliver a 10-minute pro tip to the nonprofit community and offer tactical ways for organizations to implement their pro tip. In addition, the guest should be able to provide a downloadable asset that nonprofit professionals would find beneficial when looking to use the pro tip within their organization.
Past Contributors: TCB Fundraising, SalesIntel.io, OneCause
Past Topics Have Covered: SMS campaigns, digital advertising, and storytelling
Host Audience: Nonprofit leaders, young professionals, social do-gooders, philanthropists
Host Audience Reach: 6,000 monthly
Qualifications for Contributors: Values-aligned partners only. Host values are: Everyone Matters; Play the long game; simplify, humanize & tell a great story; It’s not just about giving. It’s about belief; Cultivate & mobilize rabid fans; Steward relentlessly; Disrupt. Grow. Adapt. Repeat; Community is Everything.
Details: Three types of podcast sponsorship are available –
Midroll sponsorship (permanent placement of a recorded-by-host ad for your business). Best for building long-term equity and connection with our community of listeners.
Blitz sponsorship (a mini ad placed at the beginning of an episode on the entire catalog of episodes) Best for getting the most exposure in the shortest amount of time. This ad is dynamic, so only lasts for the duration of the sponsorship and is not permanent.
Themed Week partnerships – an opportunity to work with host podcast/content team to dream and create a curated week of episodes around a certain topic. This is best for maximum depth of exposure around a topic that is a win/win for both listeners and sponsor organization.
Host Audience Reach: Distributed via email to full audience currently at 16K with 200 added weekly.
Goal: To interview change-makers in the field of philanthropy.
Interested in Thought Leadership on: Fundraising, philanthropy, innovative technology
Ideal Contributor and Qualifications:Looking for a change maker within the field of philanthropy. We’ve had fundraisers, philanthropists, innovative technology CEO’s. The thread that runs through all of these is a focus on relational philanthropy. Looking to interview CEOs, founders, or executive level management.
Past Contributors: BRYANT GROUP, Marc Stein with Jews for Jesus
Past Topics Have Covered: Annual giving, what makes a top fundraiser
Additional Information:The podcasts are audio interviews about 40 minutes in length. We publish one per month, mid-month.
Host Audience: Nonprofit Executives, Board Members, and IT/Marketing Directors; Social Enterprise/Impact companies; US 60% Female; 30-55 years old
Goal: Our goal is to cultivate a community of learning and encouragement for Woman-Owned Agencies making a positive social impact. This can be in the form of tips and tricks, shared experiences, and a great, friendly conversation with our CEO.
Ideal Contributor and Qualifications: Our ideal contributor is a woman who owns or runs her own agency and aspires to make a positive social impact.
Date of opportunity: Flexible, between December 2021 to December 2022
Host Audience: Current and future nonprofit professionals (600+ attendees)
Goal: Looking for sponsors for a fully virtual conference experience that builds cultural competency and leadership skills in the nonprofit sector.
Sponsorship Information: Sponsorship packages range from $250-$25,000, and customized sponsorship packages are available. Past sponsors include Insperity, The Alford Group, Center for Creative Leadership, and NeonOne.
Date of Opportunity: February 23-25, 2022
Deadline: 12/31/21 (for full sponsorship benefits)
Host Audience: Fundraising decision-makers, fundraising team lead, chairperson, staff, or volunteers; located in North America
Goal: Create and carry out a research project to understand what the future landscape will look like for nonprofit events and let that data lead the way for solutions and content.
Details: Host is happy to work with collaborators to create research, study, etc. Host and collaborators will send out research questionnaires to audiences to obtain research sample size of statistical significance and searching for 360-degree feedback from the industry. No survey has been drafted as of yet so very open to complete collaboration from start to finish, looking to share and use a wide audience with multiple partners for a comprehensive industry outlook piece.
Ideal Contributor and Qualifications: Ideal contributor would be searching to understand current problems with a solutions mindset. Organization supporting nonprofits with access to fundraising decision-makers:
Any SaaS partner that wants to learn more about the customer journey to sell and find a platform for fundraising and donations.
Any general nonprofit support business that wants to learn about their customer personae
Host Audience: Nonprofit staff, board, and volunteers
Goal: To be a Content Expert, the person or organization (for profit, government, or nonprofit) should be able to provide links to their own branded educational material in the form of videos, podcasts, documents (such as checklists), or organized courses that are found on their own website or a public third-party host (such as YouTube, Vimeo, Teachable, Thinkific, etc.) Content created under the brand of a third party, such as a professional association, is only posted if that third party is also a Content Expert with the host.
Content Experts are eligible to be interviewed as part of an upcoming “Lunch & Learn” livestream series from host.
Interested in Thought Leadership on: Expertise can be any nonprofit specific area, such as fundraising, nonprofit accounting, fiscal sponsorship and etc. It can also be general expertise that is helpful to nonprofits, such as career advancement, making presentations, website security, and more.
Ideal Contributor and Qualifications: Expertise in a proposed subject that is nonprofit specific or helpful to nonprofits who has educational content in their area of expertise.
Past Contributors: Amy Eisenstein of Capital Campaign Toolkit, Concord Leadership Group, the Nonprofit Snapshot
Past Topics Have Covered: Recurring giving, nonprofit careers, capital campaigns
Note: When filling out the interest form (below) please note the content you’d like to share.
Interested? Submit this survey with the code “O-001.” (Please note, this opportunity was formerly listed as June O1.)
O-003: Resource Directory Feature Opportunity
Host Sector: In-kind Donation Platform
Host Audience: Nonprofit fundraising event leaders across U.S. & Canada
Host Audience Reach: 22,000
Goal: Looking for contributors with a product or service that directly benefits nonprofit operations and/or fundraising.
Details: Host has a nonprofit member base of 22k+ fundraising event leaders that host supports year-round. Host will meet with potential contributors with the intention of including contributor with a free listing in host’s Nonprofit Resource Directory.
Interested in Contributors with Expertise In: Auction & Event Management Platforms, Licensed benefit auctioneers, consignment travel and auction packages for events, grant management & fundraising platforms, membership management and CRM’s, operations and other resources
Ideal Contributor and Qualifications: Minimum 2 years in business. Host also does own vetting for customer satisfaction. Affiliate or referral program in which we can participate is a plus and enable you to receive partner benefits that are typically paid.
Goal: Looking for contributors trying to get their research on various verticals of the mission-driven sector out there. Ideally research will be useful for mission-driven businesses looking for data to include in their writings on the sector which will benefit the contributor in spreading the word about their research.
Details: Our Research Library for Mission Driven Businesses is looking for submissions. We are particularly looking for research on fundraising, nonprofits, associations, K-12 education, higher education, small businesses, museums, or community organizations. Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library.
Interested in contributors with: proprietary research on something related to the workings of the mission-driven sector
You will receive confirmation of receipt and a timeline to expect next actions. Then, we’ll send your query to the host. (HAPO opportunities are double opt-in.) If the host is interested in connecting, we’ll make the introduction.
Have an opportunity to add to the list?
If you’re interested in finding collaborators for your next project and you’d like to list it here, please fill out this survey.
Due to the limited number of opportunities, we can’t guarantee all requests will be addressed but we’ll do our best to make win-win connections and hand off the opportunity to you and the partner.
https://nexusmarketing.com/wp-content/uploads/2021/08/Collaboration_HAPO.gif8002000Nexus Marketinghttps://nexusmarketing.com/wp-content/uploads/2021/03/Nexus-Marketing-logo-1-2.pngNexus Marketing2021-08-01 08:00:152021-10-14 20:50:38Current HAPO (Help A Partner Out) Opportunities
Nexus Marketing is a digital marketing agency located in Atlanta, GA. We help mission-driven businesses improve their inbound lead generation, develop brand awareness, and increase their organic search engine rankings.