Text: Nexus Offerings Image: A woman stands in the center and a web around her indicates that she has been connected with various industries such as associations, nonprofits, faith-based organizations, education, healthcare, and recreation

LinkedIn Content Promotion Program

What Is It?

Nexus Marketing now offers LinkedIn promotion of the content we create for our clients. When we have an article go live on your site or within our partner network, we will schedule it to be promoted on your company’s LinkedIn with custom text, a custom image specifically for social media, industry-relevant hashtags, and a trackable link. At the end of the month, we will provide an analytics report that includes engagement metrics like post impressions and page clicks.

How It Works

  1. Nexus already creates thought leadership content on your behalf, both for your site and our publishing partners.
  2. We’ll schedule a post on your LinkedIn promoting every piece of content that goes live as a result of Nexus activities.
  3. Posts will include a feature image custom to LinkedIn, custom text to engage readers, 3-5 industry-relevant hashtags, and a trackable link to track visitors from social. We’ll also tag the publishing partner where applicable.
  4. Your account manager will notify you when LinkedIn posts are live and can provide a standard monthly analytics report of the activities Nexus does on LinkedIn. The report will include page clicks, post impressions and reach, audience engagement and composition data, and profile performance.

Why Promote Thought Leadership?

Thought leadership content creates brand awareness and increases trust in a brand, so that when the time comes to buy, your audience trusts you. According to LinkedIn, 49% of decision-makers rate thought leadership as effective at influencing their purchase decisions. 

Promoting your thought leadership via social media enables you to build trust in your brand.

How you distribute your thought leadership is just as important as creating it in the first place. In a study by Edelman and LinkedIn, 58% of thought leadership producers attribute the success of their last exceptional piece to promotion and distribution. LinkedIn is the optimal social media platform to highlight thought leadership because of the audience of B2B professionals present on the site.

At Nexus, we are already creating industry-specific thought leadership on behalf of our clients. We want to ensure the widest possible distribution, get maximum value out of the work we’re already doing together, and take one more thing off your plate by promoting the content we create on your company’s LinkedIn.

Getting Started

If you’re interested in having Nexus promote your content on your company’s LinkedIn, reach out to your account manager for more detailed information regarding pricing based on your engagement. 

Text: Nexus Offerings Image: A woman stands in the center and a web around her indicates that she has been connected with various industries such as associations, nonprofits, faith-based organizations, education, healthcare, and recreation

Nexus Marketing Speaker Series

What Is It?

Nexus Marketing offers a service to help our clients line up cross-marketing opportunities such as webinars, podcasts, and other speaking engagements with our publishing partners. We can work closely with you to develop a series of topics specific to your brand and expertise, create content to support speaking engagements, and conduct outreach on your behalf to line up opportunities within our network.

We already have a free platform, called HAPO (which you can read more about here), to make connections between our clients and partners in the industry. The Speaker Series offering goes a step further, with Nexus actively working with you to generate topics to pitch to partners, create supporting materials, and source engagements specifically for you.

How It Works

  1. Nexus already works with a network of partners to share content and other cross-marketing opportunities.
  2. We work with you to understand what types of speaking engagements you’re interested in, audiences you would like to reach, and what ideas you would want to cover.
  3. Nexus will generate a list of proposed topics and work with you to create supporting materials for speaking engagements.
  4. Once we have those materials drafted, we’ll reach out on your behalf to our partners in our network who we think would be a good fit.
  5. We’ll coordinate meetings between your two teams and help finalize materials to support the collaboration.
  6. After the opportunity, we will follow up to ensure any marketing lists are shared and any other agreements are carried out.

Why Do Cross-Marketing Outreach?

Our speaker series is a fantastic way to market your business and build your network.

Beyond blog content, other cross-marketing activities such as podcast appearances, webinars, and conferences help you build brand recognition and authority in your industry. By working with partners throughout the social good space, you have the opportunity to reach new audiences and work with other influential brands. Additionally, opportunities like webinars create valuable resources such as marketing lists that can help with lead generation.

Getting Started

If you’re interested in having Nexus create content for your speaking engagements, reach out to your account manager for more detailed information regarding pricing and hours based on your engagement.