The Nexus Approach: On-Demand Sales Enablement Content & Graphic Design
Brands need to present themselves intentionally through design.
The look and feel of your website and your public-facing materials (like sales one-pagers, brochures, and more) create the very first impression that potential leads have of your business. Make it count!
There are many ways to handle design — hire an in-house designer, contract a freelancer, maybe do it yourself — but these approaches can all bring added costs and complexity to your work. The most common outcome we hear from clients is that design work lands on the back burner or never gets done at all.
Nexus Marketing can serve as your on-demand design team, available to handle graphic design and sales enablement content creation with short turnarounds.
How does the service work? What can you expect from it? Let’s take a look.
Quick Background
Our on-demand design services produce a wide range of deliverables, broken down into the categories of sales enablement content and graphic design:
Sales Enablement Content
This category includes any designed resources that will be intentionally shared with customers and leads for sales purposes. Typical deliverables include:
- Sales one-pagers and short product/feature/comparison guides, in PDF form
- Sales brochures and other materials for printing
- Conference and event assets, including cards, handouts, and banners and other signage
- Custom branded slide decks
Do your sales and support teams rely on informal documents to share information and instructions with customers?
We can quickly turn your documents into polished, branded PDF resources that help you make the best possible impression.
Graphic Design
This category encompasses all other digital design assets that represent your brand, including:
- Feature images and illustrations for your web content
- Call-to-action banners and graphics
- Infographics and diagrams
- Packages of easily-reused brand assets
Has your brand gone through a visual rebrand in the past couple of years? If you’re like most busy organizations, your site is probably still full of outdated visuals hidden on blog content and less prominent pages.
We can create bundles of updated graphics to match your current brand — and if you’re already a Nexus client, we can also implement them for you.
Have a design need or idea not listed here? We can help
How Our On-Demand Design Services Work
On-demand sales enablement and graphic design services are typically delivered as part of our Full-Funnel Demand Programs.
In these custom service packages, you choose the deliverables you want to receive each quarter. Using the hours of your package, we’ll produce and hand over your deliverables on a monthly basis.
Depending on your needs and the scope of your Demand Program, we can plan for your engagement to include monthly “Flex Hours,” unplanned time reserved for on-demand design requests.
- Your Flex Hours are completely open for you to use for ad hoc and on-demand design projects.
- As your Demand Program progresses, we’ll meet to gather any new design requests from you.
- We also have an easy request submission form for simple design projects that come up.
And if you don’t use all your Flex Hours in a given month, no problem. They’ll roll over into the next month to be used for on-demand or pre-planned deliverables.
Our Process for On-Demand Design Services
On a step-by-step level, the exact production process will vary based on the specific design collateral you need. In general, though, you can expect this rough process:
- Client: Notify Nexus of the new design request via one of these options:
- Meeting – If your Full-Funnel Demand Program includes recurring check-in meetings, let us know about your request the next time we meet.
- Email – Simply send your requests and any necessary resources to your Demand Program point of contact and Account Manager.
- Submission Form – For simple requests like a document-to-PDF conversion, fill out our quick intake form with a few details about your needs.
- Nexus: We’ll follow up on your request within 2 business days to confirm a delivery timeline and ask for any additional details or brand resources.
- Nexus: Once the project is confirmed, we’ll get it scheduled in our project management system and prioritized for expedited delivery.
- Nexus: Our design team will get to work on your design deliverable and send it to you once complete.
- Client: Review the design deliverable and provide any feedback.
- Nexus: We’ll make revisions, finalize the deliverable, and send it back to you.
Note that some types of design deliverables may require more time to execute than others.
For example, if we’re creating branded sales enablement content for you for the first time, the process may include a few extra hours for our team to get familiar with your brand’s visual identity and for you to provide feedback on the deliverable. Other types of design projects, like simpler graphic requests, typically don’t require a review process and are completed faster.
Examples of On-Demand Design Deliverables
To see our design work in action, check out these examples of sales enablement content and graphic design collateral produced by our team.
Sales Enablement Content
We can turn your sales documents into branded PDFs you’ll be proud to share with prospects. Slidedecks, signage, explainers, and more can all be produced to help your brand make a positive impression.
For more examples of our design work for PDF deliverables, explore our guide to Nexus downloadable lead capture resources. It includes more extensive examples of the work we can produce for your brand, whether that’s from scratch or based on your existing sales resources.
Graphic Design
We can produce infographics, mockups, illustrations, call-to-action banners, and more to match your branding and reinforce your message.
For more examples of our graphic design work and eBooks we’ve produced for clients, please explore our more extensive portfolio.
Don’t see examples that look like what you have in mind? Let us know — we can work with you to realize your vision and meet your brand’s unique design needs.
Partnering with Nexus for On-Demand Design
If you’re already a Nexus client, contact your Account Manager to discuss your ad hoc design needs.
The easiest way to ensure consistent, on-demand design and sales enablement support is to launch a Full-Funnel Demand Program.
These custom packages allow you to curate a tailored sprint of campaign deliverables each quarter, plus Flex Hours left available for on-demand requests that may come up.
We’ll work with you to confirm the vision for the design deliverables, produce them quickly, and hand them over for use on your site or for sharing with prospects. If the Nexus team already works on your website, we can even upload your new graphics for you if needed — completely hands-off.
Aside from ad hoc design requests, your Demand Program allows you to receive a wide range of other campaign deliverables, including:
- Webinar production and marketing. Bring your case studies and success stories to live through hands-off digital events. Bring the content and a client, and we’ll handle the rest.
- Shortform video. If you ask clients for video testimonials or host webinars, maximize their value but turning them into packages of highly shareable branded clips.
- Downloadable lead capture resources. High-quality case studies themselves make for great lead capture resources, but don’t stop there. Exclusive tips, whitepapers, and more can all be turned into active lead generation assets.
- Case studies, success stories, and portfolio pages. Tap into the power of social proof to impress leads and present your brand in the best possible light.
Learn more about Full-Funnel Demand Programs and reach out with any questions. We can get started laying out the perfect strategy for your brand.
