The Initial GEO Assessment Checklist

Are you showing up when it matters?

Mission-driven B2B buyers are bypassing traditional Google search to discover and evaluate vendors. AI tools like ChatGPT, Gemini, and Google’s AI Overviews are being used to generate the shortlists your buyers are reaching out to.

If AI doesn’t recommend your brand, your competitors are already winning these high-value deals. Buyers will never hit your website and your brand becomes unknown and invisible.

This checklist is designed to help you kickstart an initial assessment of your brand’s digital footprint and identify opportunities to improve your visibility within generative search results. Use these points to audit your core pages, supporting content, and off-site presence to ensure your business remains at the forefront of this shifting landscape.