Stemming from the increased prevalence of credit cards, DipJar is a fundraising tool that allows donors to give in the moment without the need for cash or a checkbook. DipJar devices facilitate frictionless donations and help nonprofit organizations increase their revenue, with more than $18 million raised through DipJar devices.
DipJar began their relationship with Nexus as a partner in 2021. After over a year of successful collaboration via the partnership, DipJar was interested in investing in SEO at a scale that made sense for their business. To that end, DipJar entered into a Partner+ engagement in April 2022 to incorporate dedicated link building into their digital marketing strategy.
Number of educational articles benefitting from link building activities
Number of high quality links built to DipJar content per quarter
Average domain authority of links back to DipJar content
At the outset of the engagement, Nexus evaluated DipJar’s current content and made recommendations about which educational pieces would be productive opportunities for link building activities, based on their previous performance and their alignment with DipJar’s business priorities.
Nexus then shared guidance about how to optimize the content to perform best for SEO.Those recommendations included adjusting the target keywords to maximize the amount of inbound traffic the pieces could generate and updating the existing copy to reflect previous changes to SEO best practices.
Once the content was optimized, Nexus began building links back to the articles. In total, DipJar receives 3 links per quarter, which have already begun improving the performance of the two articles in the first 6 months of the engagement.
Both pieces that Nexus helped DipJar optimize and build links to have already started to rise in the Google rankings in the first 6 months of the engagement. Their first piece of content went from ranking #6 to ranking #2 for its target keyword. Their second piece of content went from not ranking at all for its target keyword to ranking #9 within 3 months.
Nexus and DipJar have a long-standing partnership, and Partner+ has allowed the two organizations to work more closely. The two teams meet once per quarter to align on upcoming strategy and provide updates on the previous quarter’s activities.
We have seen impressive growth in SEO performance for our educational content with minimal effort needed from our team. Nexus has made it easy to incorporate consistent and high-quality link building into our larger digital marketing strategy. We’re excited to continue seeing our content get in front of current and potential customers.
Let’s talk about how Partner+ can support your digital marketing strategy.
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