Bristol Strategy Group

3x as many leads, prospects, and new accounts.

With a focus on increasing productivity, Bristol Strategy Group offers fundraising assessments and developmental audits that produce actionable insights for nonprofits. By analyzing the capacity of fundraising teams, Bristol Strategy Group helps organizations raise more money with less effort. The team also supports organizations’ long-term growth with comprehensive analyses and data-driven recommendations for improvement initiatives, building nonprofits that thrive.

Bristol Strategy Group began a Nexus Partner+ engagement to improve keyword rankings and digital PR.

Background

An early adopter of the Nexus partnership program, Bristol Strategy Group President Ellen Bristol began working with Nexus Marketing in January of 2021. Bristol Strategy Group has received over 30 free educational blog articles since joining the program.

Following the success of the partnership, Bristol Strategy Group began a Partner+ engagement with Nexus in April of 2022. Its goals included increasing their online visibility through dedicated link-building initiatives and digital PR opportunities. Since joining Partner+, Bristol Strategy Group has seen 2 keywords move to the #1 search result spot.

Key Metrics

Number of keywords Bristol Strategy Group is ranking #1 for

Number of introductions received as a digital PR contributor

Number of high quality links built to Bristol Strategy Group content in 3 quarters

Engagement Activities

Link-Building

Through Partner+, the Nexus team has made recommendations for optimizing existing content on the Bristol Strategy Group blog. Recommendations included adding calls to action, targeting specific keywords, and featuring additional resources in each article.

Nexus has also built high-quality links to 3 Bristol Strategy Group pieces. As a result of these SEO initiatives, Bristol Strategy Group has seen its content jump to the #1 search result spot for 2 keywords. Content optimized by the Nexus team also appears in a featured snippet at the top of the search results page, highlighting their expertise in creating donor profiles.

Bristol Strategy Group has the featured snippet for a target keyword.

Digital PR

To support Bristol Strategy Group in their goal of connecting with other leaders in the mission-driven space, the Nexus team sources collaboration opportunities. Ellen shared her topics of interest with Nexus, and our team searched our network for podcasts and webinars that would be a good fit for her knowledge. Through Partner+, Nexus has provided 15 opportunities and made 11 introductions to Ellen over 9 months.

Access to the broad Nexus network of mission-driven organizations through Partner+ has saved Bristol Strategy Group hours of work in sourcing digital PR opportunities.

NXUnite Panels

Partner+ participants have the opportunity to serve as panelists on NXUnite panels, sharing their thought leadership with a broad audience of nonprofits and generating leads for their businesses. Ellen Bristol participated in NXUnite’s first panel, The Quest for Best Practices – Annual Giving Success Strategies for Today, in June of 2022. Since then, she has joined 3 panels, offering insights into donor engagement, creating fundraising frameworks, and annual giving strategies.

Participating in NXUnite panels offers Bristol Strategy Group a low-lift lead generation opportunity, supporting business growth with minimal time required from the team.

You can view Bristol Strategy Group NXUnite panel appearances here:

A well-fostered relationship

As a longstanding Nexus publishing partner, Bristol Strategy Group’s familiarity with Nexus Marketing’s work made working together more closely through Partner+ an easy decision. Our teams meet quarterly and communicate regularly to share updates and align strategic goals. Bristol Strategy Group’s Partner+ engagement has resulted in a stronger SEO performance and connections for cross-marketing opportunities.

What our partner is saying

“We always knew we had good “stuff” to offer the nonprofit sector, but clearly we did not have the brand awareness or authority we needed. Nexus Marketing’s partnership program seemed like a logical choice, and it started to work for us almost immediately. When the opportunity to join Partner+ arose, I took advantage of it right away. Our latest report from the Google Search console has proven the wisdom of that decision, showing us thousands of times more visits, impressions, likes, and clicks – which have resulted in about three times as many leads, prospects, and new accounts.”

Ellen BristolPresident – Bristol Strategy Group

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