Our mission is simple: Growing Revenue for Businesses Marketing to Mission-Driven Sectors.
If your business targets nonprofits, associations, education, or healthcare sectors, Nexus is the right marketing partner for you.
We are a global team of 50+ experts dedicated to accelerating organic growth through key digital channels like SEO, AI visibility, HubSpot, branding, and design.
Our team members are exceptional, passionate about mission-driven sectors, and thrive at the intersection of marketing and social impact.
Inspired by CEO and Founder Rafi Norberg’s experience with digital marketing in the social impact space, Nexus Marketing is a digital marketing agency built specifically to help businesses reach mission-driven buyers with greater precision, authority, and impact.
Since its founding in 2014, Nexus Marketing has grown into a market leader for businesses trying to reach mission-driven buyers, with advanced digital marketing strategies and specialized expertise tailored to these sectors.
Whether you are a bootstrapped B2B SaaS startup or an established industry leader scaling from $5M to $500M in revenue, we build the digital marketing engines that win. Instead of relying on generic keyword lists, we integrate Search Engine Optimization (SEO), Generative Engine Optimization (GEO for AI search), HubSpot marketing automation, and Conversion Rate Optimization (CRO) into a unified strategy designed to capture your exact Ideal Customer Profile.
Winning in mission-driven sectors requires de-risking your buyer’s decision and establishing undisputed credibility. By plugging your brand into the Nexus Network of 500+ niche B2B partner websites, we give you instant off-site authority and citations rather than waiting years to build reach from scratch.
When you work with Nexus, you don’t get handed off to an impersonal ticketing system. You connect directly with dedicated account managers, certified HubSpot RevOps leads, and other subject matter experts who possess deep domain expertise in marketing to your specific sector. We pride ourselves on bringing the thoroughness of a top-tier consultancy alongside responsive, friendly execution every single week.
Be the first brand your audience finds on Google, ChatGPT, and AI search engines. To keep your brand visible at every stage of the buyer journey.
Don’t waste the traffic that lands on your site. We audit your user journeys, eradicate conversion friction, and run high-velocity A/B tests to turn your existing site traffic into predictable revenue.
Transform how your business captures, nurtures, and converts leads. Nexus combines HubSpot management with a custom database, allowing you to profile and enrich leads within the mission-driven sector.
Elevate your brand identity and nurture more leads through our custom content, design, and branding services.
Reach and engage leads through branded virtual events promoted across your email lists and social media channels. Tap into our database of 500k mission-driven professionals to promote your webinars and acquire leads.
Make informed decisions and drive your strategy by turning marketing data into actionable insights.
As President of Nexus Marketing, Rafi Norberg is a leading expert dedicated to helping businesses grow their revenue by successfully selling into mission-driven sectors. A sought-after speaker, author, and podcast guest, he demystifies complex B2B digital marketing challenges, turning purpose-led markets into sustainable growth channels.
Featured on platforms like We Are For Good and What the Fundraising, Rafi shares actionable insights for building a powerful online presence. His work bridges the gap between commercial strategy and social impact, connecting great businesses with good causes.
Kendall Lake leads agency operations for Nexus Marketing, where she directs the account management, content, strategic partnerships, and new services divisions. She is passionate about steering these teams to help clients in the mission-driven space reach their customers through impactful SEO, content, and digital marketing strategies.
A proud Double Dawg, Kendall earned her bachelor’s in journalism and her master’s in emerging media from the University of Georgia. Before joining Nexus, Kendall worked in presentation development and curation for TEDxUGA, one of the largest independently organized TEDx events.
Jenny Russ leads business development at Nexus Marketing, connecting businesses with the strategic digital marketing and revenue-generation services they need to scale within the mission-driven sector. She is passionate about empowering companies that serve nonprofits, schools, associations, and healthcare organizations to reach their target audiences.
A proud alumna of Emory University, Jenny holds a bachelor’s in English Literature. Prior to joining Nexus, she worked at multiple nonprofit organizations, both in Atlanta and abroad.
Maggie Chagoya leads the Client Services team at Nexus Marketing, developing strategic marketing plans that build long-term organic authority and drive ROI for mission-driven clients.
She holds a bachelor’s in English & Creative Writing and Spanish, as well as a master’s in English from Emory University, where she previously held mentorship roles. Outside of work, Maggie volunteers with Atlanta’s LifeLine Animal Project and advocates for individuals with intellectual and developmental disabilities.
Sarah Medilo is the HubSpot and Revenue Operations Lead at Nexus Marketing, where she aligns sales, marketing, and customer success through scalable processes, CRM architecture, and actionable data. Previously the leader of the top HubSpot Diamond Partner agency in the Philippines, she served on the HubSpot Partner Advisory Council and as a Partner User Group Champion for South and Southeast Asia.
A multi-certified HubSpot expert and Admin HUG contributor, Sarah brings a hands-on approach to RevOps—from guest-leading sessions on advanced workflow routing to winning the 2025 Agent.ai Builder Workshop for her practical AI solution, GoBag Prepper.
Formerly a Creative Team Head at Leo Burnett Manila, Abby Santos specializes in developing high-quality campaigns for recognizable global brands. Her portfolio includes work for McDonald’s, OREO, and Opella—notably the “McClassroom” initiatives, which earned shortlists at Cannes Lions. Beyond her agency experience, she played a significant role in rebranding Narra Post Production Studios, an internationally recognized studio.
A 2024 Spikes Asia creative delegate and top-ranked Visual Communication graduate from UP Diliman, Abby focuses on bridging technical precision with impactful design.
As CRO Lead at Nexus, Carla Quizon democratizes conversion rate optimization for B2B websites with specialized ICPs. Her experience working across various digital marketing disciplines over the last decade has been pivotal to her approach to experimentation and CRO.
Prior to joining Nexus, Carla was Head of Client Success Management and CRO at a performance marketing agency. She’s also a sought after speaker on CRO-related topics and has shared her insights on VWO Podcast’s CRO Wizards, Experiment Nation, and contributed to Convert.com’s “2026 Glossary of A/B Testing Terms Every Modern Experimenter Should Know”
Join our global team of passionate, mission-driven marketers.
