eCardWidget

eCardWidget provides engagement tools to nonprofits, schools, and businesses of all sizes through easy eCard products. Organizations use these eCards to boost donor retention, increase employee engagement with key values and programs, and more.

As a longtime Nexus SEO client, eCardWidget partnered with us to help pilot a new offering—white labeled webinars—and the results have been outstanding.

Quarter-long webinar partnership
Extended as an ongoing activity
Average registrants: 148
Average attendance rate: 39%

Background

eCardWidget has worked with Nexus Marketing since 2023. In that time, we’ve helped drastically grow the brand’s SEO footprint and visibility across organic and AI channels.

The many use cases of eCards for a wide range of organizations has meant that our work together has required special attention to who we want to target and where. As part of a push to laser-target specific verticals, we introduced white labeled webinars to the eCardWidget lead generation strategy.

Our webinar service allows brands to tap into our extensive list of nonprofit and association professionals. We handled the planning and marketing, and eCardWidget brought the thought leadership.

Our Webinar Process

We align with eCardWidget to plan a webinar calendar and optimized topics
Nexus creates marketing materials for each event, including a registration page and promotional emails
Nexus generates a custom email list targeted to eCardWidget’s ICP for each event
Nexus promotes each event and provides regular updates to the eCardWidget team
We meet day-of to run through the program, host the event, and share final registration and attendance reports

Key Metrics

148

Average registrants for eCardWidget webinars

39.4%

Average attendance rates for eCardWidget webinars

Highest number of attendees for a webinar

What our client is saying

Nexus webinars have been an invaluable and hands-off way to keep our pipeline full. The low-touch process saves my team’s time and lets us focus on the thought leadership instead of logistics.

After working with the Nexus partnerships team, I’d recommend their webinar program to any brand looking to reach nonprofit professionals with easy digital events.

Tim BadolatoFounder and CEO

Ready to generate leads and boost revenue?

Contact Nexus