Getting Attention

May 2026

Getting Attention is a premier Google Ads consultancy helping nonprofits maximize their impact through Ad Grants.

While they had an established presence in HubSpot, their internal processes needed a shift from simple lead storage to a high-performance “system of action” capable of driving higher-value deals.

By partnering with our RevOps team to enhance their HubSpot environment, Getting Attention has moved toward a more disciplined operating model that prioritizes deal quality over raw volume. Meetings and tasks are pacing well ahead of 2025 levels, and the organization has successfully pivoted its attribution practices to focus on direct and campaign-led revenue.

Key Metrics

+49%

Projected YoY Revenue Growth

+29%

Increase in Avg. Closed-Won Deal Size

The Challenge

In 2025, Getting Attention faced a visibility gap despite steady CRM usage. Ownership discipline was inconsistent, with thousands of contacts and companies lacking assigned owners, which limited accountability.

In addition, while the team as closing deals, the revenue mix was heavily dependent on offline sources and organic search, both of which began to soften heading into 2026.

The team needed a way to execute more effectively on the leads they already had while shifting their focus to higher-performing channels.

The Strategy

Nexus Marketing implemented a strategy designed to turn HubSpot into a proactive engine for sales execution. Our approach focused on execution quality rather than just top-funnel quantity.

Opportunity Management: We standardized the use of tasks and meetings to ensure every lead in the system was being actively worked with a clear next step.
Deal Governance: We enforced strict ownership and amount-completeness rules for deals, ensuring leadership had a clear, accurate view of the pipeline.
Attribution Refinement: We improved tracking for “Direct” and “Campaign” sources to help the team identify and lean into the channels driving the most growth.

The Implementation

The technical enhancements focused on tightening the CRM structure and automating follow-up discipline:

Task & Meeting Workflows

Automated triggers now prompt reps for follow-ups, resulting in significantly higher “daily run rate” for completed activities.

Required Property Enforcement

We implemented mandatory fields for deal ownership and amounts, virtually eliminating data gaps in the sales pipeline.

Advanced Attribution

Custom campaign tracking now captures revenue from Direct Traffic and specific campaigns that were previously under-reported.

Key Metrics (2025 vs. 2026 YTD)

29% Increase in Average Won Deal Size: By shifting the team’s focus from raw top-of-funnel volume to structured opportunity management, the average deal value increased significantly.
49% Projected Revenue Growth: This lift is a direct result of using HubSpot’s attribution tools to identify and lean into high-performing channels like Direct Traffic and campaign-led demand.
Accelerated Sales Execution: The team saw a major increase in task and meeting activity, driven by new HubSpot workflows that formalized follow-up discipline and opportunity tracking.
100% Deal Ownership Governance: We eliminated forecasting risks by enforcing strict deal-level requirements, ensuring every active opportunity in the CRM has an assigned owner and an accurate deal amount.

What Our Client is Saying

Want to see these results with your HubSpot instance?

The Nexus Marketing team brings years of mission-driven experience and technical know-how that can transform your marketing, sales, and operations. As an official HubSpot Solutions Partner, our goal is to help more brands make the most of this powerful system.

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