We collaborated with an enterprise online estate planning and legacy giving platform to capture dominant organic search visibility, successfully outranking established competitors and capturing critical visibility in emerging AI search overviews.
Increase in YoY Organic Subdomain Traffic
Increase in New Product Line Leads
Top 3 Keyword Rankings
Our partner operates in a highly specialized, competitive niche within the nonprofit tech sector, offering online estate planning and legacy giving solutions. While they maintained a strong baseline presence as a $50M–$100M annual revenue organization, the sudden introduction of artificial intelligence in search engine results pages and aggressive moves from industry competitors threatened their market share. They needed to maintain their core keyword rankings while rapidly expanding into new, related software categories.
For a company at this scale, failing to adapt to AI generative search meant losing visibility with high-intent leads. They needed an intentional strategy that could simultaneously sustain their core authority and establish immediate dominance for newly launched products.
Our strategy involved approaching this search optimization in two ways: maintain standard search engine visibility while optimizing for generative engine environments. By building deeply structured, authoritative content, we captured traditional rankings and became the preferred source cited by AI search tools.
We launched an aggressive content campaign targeting specific workflow pain points in the nonprofit sector, with a particular focus on grant development and technical tooling. This content was curated to answer complex user intents, shifting the focus from simple definitions to high-value solutions.
To cement the authority of the new content, we coordinated a comprehensive off-site publishing strategy with leading industry partners. This involved generating editorial insights that naturally linked to our target product pages, signaling trust and domain authority to modern search algorithms.
We adapted on-page content structures to mirror the natural language patterns used by conversational AI tools. By using question-and-answer layouts and data-backed explanations, we ensured the client’s content served as a primary reference for automated summaries.
The data over the 12-month period demonstrates a clear upward shift across keyword positions, inbound traffic, and direct lead generation. These results delivered bottom-line business value, helping our partner outpace its closest competitors and secure long-term organic equity.
The Nexus Marketing team brings years of mission-driven experience and technical know-how that can scale your lead generation and drive revenue growth. With expertise in SEO and AI Visibility Optimization, Hubspot Marketing Automation, Content & Design, and Converstion Rate Optimization (CRO), we can help you reach your goals.
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