SEO Crash Course: What makes a website domain healthy?
In order to perform well on search engines, your website’s content needs to be relevant to your audience, helpful, trustworthy, and easy to use. Your content can demonstrate these qualities to Google by exhibiting certain signals. These include:
- Content freshness and uniqueness
- Keyword optimization
- Backlinks from other websites
- Page load speed
- Mobile optimization
And to understand the quality of content, Google considers a mix of signals that it calls EEAT (Experience, Expertise, Authoritativeness, & Trustworthiness). Essentially, content should be relevant, full of helpful details and examples, trusted by other websites, and associated with a known author or brand name in the space.
The key is consistency.
When you consistently publish fresh, high-quality content, Google will begin to recognize your entire domain as a reliable source of valuable EEAT content. This can lead to improved SEO performance and higher rankings for your entire website over time.
SEO professionals use proprietary metrics like domain authority to measure the overall SEO power of web domains. Effective publishing habits can help you improve your domain’s authority. Check yours for free with this tool from Moz!
Nexus Marketing content is all about EEAT.
Everything we produce for client and partner domains is crafted with EEAT in mind. The titles, headings, subject matter, and links included in our content show Google that the names and websites associated with it are trustworthy, reliable providers of helpful information.